Top 5 Reasons to Continue SEO Campaign During the Covid-19 Pandemic - PowerPoint PPT Presentation

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Top 5 Reasons to Continue SEO Campaign During the Covid-19 Pandemic

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The COVID- 19 outbreak has taken the world by storm. This global pandemic has started affecting human beings in almost all parts of the world. Not only has it inflicted human suffering, but the global economy is reeling as well. Business organizations are changing strategies, hoarding money, and getting ready to deal with the worst of consequences. – PowerPoint PPT presentation

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Title: Top 5 Reasons to Continue SEO Campaign During the Covid-19 Pandemic


1
Top 5 Reasons to Continue SEO Campaign During the
Covid-19 Pandemic
The COVID- 19 outbreak has taken the world by
storm. This global pandemic has started affecting
human beings in almost all parts of the world.
Not only has it inflicted human suffering, but
the global economy is reeling as well. Business
organizations are changing strategies, hoarding
money, and getting ready to deal with the worst
of consequences. The silver lining is that
businesses can survive even in the downtime. In
this financial scenario, there will be some
businesses that will win and some who will lose.
Business winners are ones that will rely hugely
on search engine marketing.
2
Highlighting some reasons
As the pandemic continues to spread, the events
are causing panic among the people. There are
practical based ways of taking a look at probable
economic repercussions. At this juncture, it is a
wise decision to explore the main reasons why you
would want to continue investing in search engine
marketing campaigns.
3
Search engine marketing can generate money
  • Effective management of cash flow in any business
    organization is crucial. In case of an economic
    slowdown, those organizations with cash will be
    the ones who will be able to survive the
    challenging times.
  • An opt-in email list is a marketing strategy that
    is capable of maximizing your return on
    investment. If you think that the email list will
    grow independently, then you are mistaken. You
    must create opt-in email lists through the
    generation of demand. Search engine marketing is
    one of the effective ways of creating a
    successful opt-in email list.
  • On the search engine results page, you will find
    a combination of organic as well as paid results
    on the list. This digital marketing strategy
    helps in reaching consumers in times of need. You
    do not have to be concerned about attribution and
    upper funnel efforts.
  • Even if people remain self-quarantined for
    fourteen days, they will still be requiring
    products or services. The probability of people
    conducting more searching operations when they
    remain confined indoors will be much higher now.
    At the appropriate moment, when you present your
    brand before the eyes of the searchers, then you
    will be able to gain a competitive edge over
    others.
  • Though your overall sales may subside because of
    the economic slowdown, but your losses will be
    offset to a certain extent with this tactic.
    Putting money into an effective Search engine
    marketing program will put your brand in front of
    those people who still have the mind-set to buy.

4
Search progression is easily measurable
You have been trying to gain the attention of
your target audience by focusing on the top of
the funnel. When financial resources are limited,
then it is a prudent decision to concentrate on
consumers with immediate purchase intent. You
will be able to attain improvement only when you
can measure. In comparison to other branding
strategies, it is easier to determine whether
search engine marketing is working effectively or
not. In your analytics, you will have to sift
through the sales or leads. By taking a close
look at those figures, you will be able to
strategize whether you will require additional
efforts or investment. In the upcoming months,
the behavioural pattern of buyers will be
undergoing significant changes. So your marketing
efforts need to be targeted accordingly. By its
very nature, search engine marketing is
reactive. An SEO expert will now focus on
contents that reflect the present mood of the
consumers. When you are working on a small
budget, it is necessary to ensure that the
dollars which you are spending are producing
successful results. These digital strategies will
let you know the results promptly.
5
Scarcity of items motivate people to search
  • Some indicators are hinting that some products
    will be tough to obtain soon. One of such
    products is the toilet paper. Consumers will
    begin searching when commodities are in short
    supply. When such products are not available,
    then the consumers will start looking for
    alternative options.
  • When consumers are browsing for scarce
    commodities, you can get a lucky break by being
    in the search results. In the upcoming months,
    the kinds of scarcity which consumers may
    encounter are going to be an unparalleled one.
    Dynamic search engine marketers will be on the
    lookout for a scope to capitalize on the shortage
    of certain commodities. They will work out
    strategies so that these items and their relevant
    topics easily attain higher ranks.
  • Many of the SEO experts will go in for link
    building tactics revolving around alternative
    products that are tough to locate and are priced
    extravagantly.
  • The rates of keywords of scarce items will be
    likely to go up with the increase in demand. In
    these cases capitalizing on SEO will prove to be
    beneficial for you.

6
The requirement of products and services exist
Some people on social media platforms have voiced
their fear that the world is about to end. Keep
in mind that human beings will still want to
acquire products or services because they will
require them. Under such circumstances, one of
the best ways of reaching out to interested
customers is through search engine marketing.
Campaigns can be set up easily within a few
hours. Combat the downtime and pacify your
worried CEO through the effective implementation
of these search engine marketing campaigns.
7
Normalcy will return in due course
At some point, things will get back to normalcy.
Things may appear different, but the world at
large will regain stability. Even then, search
engine marketing will remain as one of the
powerful means to get to consumers. Those
business owners that have made use of search
engine optimization in economic decline will be
in an advantageous position when normalization
emerges. You will be able to see the impact of
SEO within a short time, but the effectiveness
does not occur in a day. You need to invest
adequate time in your SEO efforts.
8
Contact US
Shilabs Private Limited 206, Utkal
Signature Bhubaneswar , Odisha, 752101
https//www.shilabs.digital/ 91-923-819-4356 supp
ort_at_shilabs.digital
9
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