Kit Carl Klehm’s Social Media Marketing Tips That Can Help You Drive Targeted Traffic to Your Website - PowerPoint PPT Presentation

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Kit Carl Klehm’s Social Media Marketing Tips That Can Help You Drive Targeted Traffic to Your Website

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Social media is one of the most powerful methods on driving targeted traffic if you know what you're doing. It is usually underrated as a less effective traffic generation method. I feel it is necessary to share these social media marketing tips to help people get more traffic to their website. – PowerPoint PPT presentation

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Title: Kit Carl Klehm’s Social Media Marketing Tips That Can Help You Drive Targeted Traffic to Your Website


1
Kit Carl Klehms Specialized Social Media
Marketing Tips for Businesses
  • Facebook
  • Kit Carl Klehms Expert Tip.Facebook is one of
    the most commonly used platforms for social media
    marketing of brands and businesses. While you
    might be using this platform for your social
    media marketing activities and getting good
    results as well, here are two tips to enhance and
    enrich your business's Facebook presence.

2
  •  1. What are people talking about your business?
    Use Targeted Conversations to find out!
  • When you type a few keywords related to your
    brand and business, you will find various search
    results. Of all the search results, there will be
    a few results which are old posts from people's
    News Feed. These help you understand what sort of
    conversations happen about your business and what
    people's opinions about your business are.
  • 2. Use the Poll feature to bring in people's
    opinions in groups and eventsEarlier, you could
    create polls from your timeline itself. Now this
    has been replaced by a 'polls only in groups and
    event pages' feature. This helps you get feedback
    about events conducted by your company and
    feedback about other activities conducted.

3
  • Twitter
  • The social media marketing techniques used on
    Twitter should be yielding you good results, but
    going a step further, it is good to do a little
    bit more to get better results. Here are 2 tips
    to enhance the output of your efforts put into
    marketing your business on Twitter.

4
  • 1. Keep track of those who unfollow you
  • If you are a business still building your brand
    in the social media space, especially Twitter, it
    is essential for you to keep a track of who's
    unfollowing you. If influencers from your
    industry feature in the list of people who have
    unflawed your Twitter handle, then it is a red
    alert for you to check your Twitter strategy.

5
2. Research hashtags before using themWhen you
are using hashtags in your tweets, it is better
to understand more about them. This helps ensure
you use hashtags unique to your business, thereby
helping you create a solid identity on Twitter.
In future, your customers and potential customers
will surely be able to associate the hashtags
withvcvccccccccccccccccccc your business or
brand. Topsy is a tool that you can use to
analyse hashtags. It is a free tool which will
give you the analysis of various hashtags. 
LinkedIn
  • LinkedIn is also used for social media marketing
    of brands and businesses. The kinds of posts
    carried out on LinkedIn are slightly different
    from those on other social media platforms. The
    social media marketing techniques used for
    LinkedIn are slightly on the serious,
    intellectual side. Here are two social media
    marketing tips to help you utilize the power of
    LinkedIn better.
  •  

6
  • 1. Add media files to your LinkedIn profile
  • LinkedIn allows you to add various kinds of media
    files to your profile. This can be a great way to
    portray your company's work to the people out
    there! Embedding files to your LinkedIn profile
    is a very simple process. This helps you create a
    portfolio of your work.
  •  

7
2. Create a Showcase PageLinkedIn offers a
Showcase Page feature to companies. This is part
of the Company Page but is also an exclusive
section which can be used to promote your
products and services. The advantage of having a
showcase page is you can have content specific to
your target audience. This helps draw the
attention of your target audience easily.
Pinterest
  • Pinterest is a social media marketing platform
    for businesses belonging to certain industries.
    Here are two tips for businesses which benefit
    from having a Pinterest for Business account.
    This will help further your business's social
    media marketing activities.
  •  

8
1. Use URLs which can be tracked but not marked
as spam Pinterest marks shortened URLs as spam.
So, when you need to track the traffic coming in
from various platforms which includes Pinterest,
it is best to use URLs with UTM codes which will
help you track the traffic from Pinterest on to
your website or blog. This URL will be long but
will not be marked as spam by Pinterest, but
since Pinterest URLs cannot be seen by viewers,
it is easy to use.
  • 2. Track who Pins from your site
  • Pinterest lets you find out who Pins from your
    site. This helps you understand the demographics
    and interests of the people who view your
    website. This in turn lets you target your posts
    better as well as understand what sort of content
    and resources people who visit your website look
    for. You can find out who Pins from your site
    using this URL - http//pinterest.com/source/your
    domain.com.
  •  

9
  • We are sure these tips will help you create
    better and more effective social media marketing
    strategies for your business. Social media
    marketing is a constantly changing landscape with
    a never ending stream of knowledge for you to lap
    up.
  • Kit Carl Klehm is a digital Analyst with a keen
    interest in everything related to digital
    marketing. He is constantly reading up on the
    latest trends in digital marketing and analytics
    and strives to share his knowledge of the subject
    so others may benefit.
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