Tips to Build a Strong SEO Program During COVID-19

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Tips to Build a Strong SEO Program During COVID-19
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INTRODUCTION

• Due to the outbreak of corona virus, we have seen
  many changes in every aspect of our daily life.
  Even on the Google SERP, weve seen large shifts
  in the way people search during this crisis.
• Advertisers know all too well that COVID-19 has
  impacted many industries PPC campaigns, but you
  can still use SEO to effectively sustain your
  business in different ways.

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Advancing Your Brand

• SEO is a tested branding tool. In times of a
  pandemic, that remains the case. The trick is in
  knowing how to use it.
• They are quarantined in their house and they are
  searching for different things related to
  COVID-19. You can tweak your content so that your
  brand continues to show up in the content.
• You can share safety messages with your audience,
  so even if youre selling products that may be
  the last thing on anyones mind during a
  pandemic, your brand is still visible in
  searches. Its possible to optimize for certain
  keywords that may relate to safety during a
  pandemic.

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Offers Businesses a Lifeline

• In this lockdown you have to restrict yourselves
  to your homes. Dont lose hope yet, SEO will come
  to your rescue.
• Remember, people are online more, so it may be
  time to focus more on running the
  business. People probably have more time to read
  and respond to emails, some may be trying to
  learn more about a particular product or service.
•  SEO gives you a chance to stay relevant during a
  lockdown and even if visitors to your site dont
  make purchases, they just might when things get
  back to normal.

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Top of the Mind Awareness

• SEO allows you to stay visible. During a
  pandemic, the minds of people are preoccupied
  with survival.
• If your business provides some of the things
  necessary for survival like food, medication and
  like we have found out from this pandemic,
  handwash hand sanitizer then you may already be
  on top of the mind for many people.
• The businesses that may not be involved in
  essential products, you can still use SEO to
  maintain top of the mind awareness which will
  become an asset once the storm blows over.

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Provides Hope After the Pandemic

• The world is dipping into a recession so cuts
  will have to be made and picking yourself up
  after that will not be easy. It makes sense to
  invest in a long term marketing strategy that
  will provide a way out after the pandemic.
• SEO is characteristically a long term strategy.
  What you do today will bear fruits much later in
  the future.
• Since the pandemic has no expiry date, it makes
  sense to put more effort into a long term
  strategy so that once the disease has crawled
  back to wherever it came from you are ready to
  receive customers.

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Reveals New Trends

• For SEO practitioners who keep a keen eye on
  search trends during a time like this, there is a
  lot to learn. 
• Despite the disruption COVID-19 might cause,
  people will reinvent themselves. They may start
  to have more interest in certain things that they
  did not.
• Think of it, right now an item like hand
  sanitizer is being searched for like never
  before. Maybe it will become a trend even after
  the pandemic.
• Learning such things prepares an SEO practitioner
  for the changes that will come. Its obvious that
  things will change after the world has gone
  through this and it pays to be in the know of new
  trends.

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