9 Challenges A Logo Designer Face While Designing A Custom Logo - PowerPoint PPT Presentation

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9 Challenges A Logo Designer Face While Designing A Custom Logo

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We all know the significance of the logo in the world or business or startups. A logo is more than an identity mark as it serves the industries in many ways... – PowerPoint PPT presentation

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Title: 9 Challenges A Logo Designer Face While Designing A Custom Logo


1
09 Challenges A Logo Designer Face While
Designing A Custom Logo
2
Challenges Faced by Logo Designer
  • We all know the significance of the logo in the
    world or business or startups. A logo is more
    than an identity mark as it serves the industries
    in many ways. An attractive logo designed by an
    expert logo designer surely makes your business
    familiar immediately.
  • In the field of designing, logo designers are the
    most passionate being. From learning a designing
    platform to exploring anything through
    creativity. One should be kept up to date with
    technology and trends, they are the true design
    masters.
  • The role that professional logo designers play in
    creating a brand is very critical. When it comes
    to communicating the brands individuality to its
    customers. Logo designing is the creative process
    of exploring customers ideas and tastes while
    dealing with thousands of different customers at
    the same time.
  • On the other hand, sometimes, this creative
    process becomes challenging for custom logo
    designers. This affects the workflow of the whole
    mindset of colors, fonts, and other elements
    required to create a striking logo.
  • However, we think that the job of logo designers
    is a piece of cake, but somehow that is not true.
    They also have to go through some severe
    challenges in their profession.

3
1. Industry Revolution For Logo Designers
  • The logo design industry progresses so fast due
    to several technological advancements occurs in
    design software and tools. It also evolves
    because of changing trends in colors and fonts
    and customers tastes. A logo designer should
    have essential skills to deal with every new
    revolution.

4
2. Logo Designers Communicating Their Ideas With
Clients
  • It is entirely upon professional logo designers
    to interpret your brand picture into a logo.
    Still, somehow potential clients lack in
    communicating their ideas to logo designers, and
    that stands as a big problem for them.
  • If the clients brief is not clear to a custom
    logo design, then it will be difficult for them
    to figure out what feature you want to depict
    through your logo. Any ideas about logo like its
    color scheme, fonts, and shapes must be discussed
    with a logo designer to make sure that he will
    not face any trouble while designing your logo.

5
3. High-End Competition For All Logo Designers
  • One of the biggest challenges faced by logo
    designers is that the industry is getting crowded
    with the number of designers. This profession
    brings unique ideas for logo designers as the
    young generation is opting for designing as their
    career because it gives freedom to art and
    creativity.
  • The increasing numbers of designers in the market
    ignite the high-end competition among all the
    professional logo designers and lead to the
    deflation of this incredible field.
  • So, it decreases the chances for logo designers
    to excel and generate sufficient revenue from it,
    and in that case, designers prefer to work at a
    low price.

6
4. Logo Designers Emerging Trend Of Freelancing
  • There has been an abrupt rise in custom logo
    designers offering freelance services at a lower
    price. Nowadays, instead of hiring any designing
    company, people prefer to hire freelancers or
    online business logo makers to get their
    designing work done smartly.
  • Freelancing is shrinking the opportunities for
    rare logo designers because they design custom
    logos at affordable rates. Freelancing is the new
    and easy trend, and most of the businesses
    relying on them and somehow neglecting
    traditional and professional logo designers.

7
5.  Manage Clients Expectations A Tough Task
For Logo Designer
  • It is commonly known that meeting clients
    expectations is not less than the professional
    risk for a custom logo designer. Every client is
    different, has different thoughts and mindsets,
    consequently visualizes the work process and
    results differently.
  • It is the ultimate goal of a professional logo
    designer to meet the clients expectations
    without disappointing him, and that is genuinely
    challenging for them. They came with thousands of
    solutions that may fit the clients requirement
    and welcomed the revisions and changes.

8
6. Strict Deadlines Set By Client For Designers
  • Customers demand exceptional design, and they
    want it fast. To get highly paid custom logo
    designers, have to work quickly within prescribed
    and tight deadlines.
  • There are several ways through which logo
    designers can deal with this challenge of strict
    deadlines. For instance, advanced software and
    equipment that makes designers life easy and
    quick and increased productivity with quality.

9
7. Online Free Templates For Logo Designers
  • One of the great benefits of the digital age has
    become a common challenge for logo designers.
    Yes, we are talking about online free templates.
  • Small businesses or startups simply want their
    work done at low cost, so they count on online
    templates, unlike big companies or corporate
    sector who hires corporate logo designer for
    their corporate logo.
  • If a person gets the template for free or at a
    low price, why they would look for a logo
    designer with high rates.

10
8. Logo Designers Defending Their Creativity
  • The interference of clients in the creative work
    process can be the most challenging situation for
    custom log designers. The constant dictation from
    clients and or employee make designers feel a
    lack of control or losing ownership of their
    work.
  • Logo designer have their own different and
    imaginative mindset, but constant interruption
    makes them feel that they are executing someone
    else imagination and vision in a logo.

11
9. The Balance Between Work And Creativity
  • As a logo designer, once you are done with
    detailed clients brief, you came up with zillion
    ideas in your mind and gave your best to
    transform it into perfect design.
  • Here you have to maintain a balance between work
    and your creativity. Your client is critical, so
    there are chances that he might not convince with
    your design idea. Therefore, you have to make
    sure that your client is satisfied with your work.

12
Conclusion
  • There must be more than nine challenges faced by
    logo designers. In order to become a successful
    logo designer, you should be able to overcome
    these fundamental challenges. Thus, if you get to
    know how to deal with these challenges, then
    there would be no obstacles in your way.
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