Two Best Alternative Ad Platforms to Google and Facebook Advertising You Must Leverage - PowerPoint PPT Presentation

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Two Best Alternative Ad Platforms to Google and Facebook Advertising You Must Leverage

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There are so many ad platforms that are there online. Here we are discussing the best alternative ad platforms other than Google and Facebook. – PowerPoint PPT presentation

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Title: Two Best Alternative Ad Platforms to Google and Facebook Advertising You Must Leverage


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Two Best Alternative Ad Platforms to Google and
Facebook Advertising You Must Leverage
  • Google and Facebook are the two tech behemoths
    when it comes to digital ad spends. Digital
    duopoly as they are called, Facebook and Google
    possess a stronghold over the customers claiming
    a shy of 60 of the digital ad market share.
  • While Google is the matchless leader of search
    advertising, offering unrivalled and
    unprecedented access to the billions of users
    using their platform, Facebook is the dinosaur of
    the social media giant that offers unequalled
    granularity of audience to help target your
    potential audience like never before.
  • Google for search and Facebook for social media,
    isnt that enough? Doesnt that cover almost all
    your marketing and sales goals? Evidently not.
  • Just like you, your competitors are on these
    platforms fighting for the same audience,
    probably with more budget spend than yours.
    Expanding your marketing and advertising horizons
    to capture new and niche audience has become
    extremely important today. If you are thinking
    along the same lines then this article is for
    you.
  • Here are the two best alternatives to Google and
    Facebook advertising platforms you must know

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 Amazon Advertising  
  • If at all there is any other competitor that can
    chip away the share of Google and Facebook
    advertising in the coming years that would be
    Amazon. With the addition of revamped
    programmatic display advertising (Amazon DSP),
    Amazon is all soaring, growing year-on-year
    recording exponential growth with its
    advertising.
  • An undisputed king of retail products, Amazon
    accounts for more than 55 of shopping searches.
    With all the users shopping data at their
    fingertips, it understands its shopping audience
    better than both Google and Facebook and it
    shows
  • Amazon currently offers better ad conversions
    than Google and Facebook.
  • Amazon Sponsored brands and sponsored product ads
    covert 3 times more than Google shopping ads.
  • With its Demand Side Platform (Amazon DSP),
    Amazon had ramped up its display advertising
    platform to help sellers advertise on all the
    Amazon properties and affiliated exchanges to
    offer even better returns for sellers with little
    effort. Amazon is not just an alternative but it
    can be a great choice over Google and Facebook
    when it comes to retail products. 
  • Amazon advertising has got a great going for
    itself and will soon catch on Google and Facebook
    in its niche segment. As one of the best online
    advertising companies in Hyderabad, we are
    already experiencing the willingness of our
    clients to jump on Amazon advertising and its a
    welcoming change.

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 Microsoft Advertising
  • Yes agreed, Microsoft is never gonna be the first
    choice search over Google. But that is exactly
    what gives it an opportunity to offer something
    unique for the advertisers. Microsoft advertises
    Bing, Yahoo, and AOL which has a combined
    audience of 120 million who are mostly a unique
    set compared to Google. And when you are
    advertising on Bing, you are automatically
    advertising on all three Bing, Yahoo, AOL and its
    owned and operated websites and exchanges. A
    traditional rival to Google, Microsoft
    advertising offers almost everything that Google
    Ads offer to improve your advertising returns and
    also makes a one-up over Google in certain
    aspects
  • Accounts for 36.2 of the U.S desktop search
    market. ( target the US)
  • A higher percentage of an older audience (more
    affluent) a niche profitable segment.
  • Unique affluent audience lower CPC higher
    ROI.
  • Improved device targeting as compared to Google.
  • Dont have to build from scratch, you can
    directly import your Google AdWords campaign into
    Bing Ads
  • High costs, heavy competition, a rise in the need
    for a niche audience, the necessity of expanding
    product visibility are some of the reasons why
    Facebook and Google are not just enough to market
    and advertise your products. Its not always like
    you have to only pick one among Google, Amazon,
    Facebook or Microsoft. The best advertising
    strategy entails leveraging all the advertising
    platforms simultaneously as per your marketing
    and advertising requirements.
  • Samskriti Business Solutions is ISO 90012008
    Certified, Bing Ads Accredited Professional
    Google Partner Company offering Best Digital
    Marketing Services in Hyderabad. So if you want
    to leverage other advertising platforms to help
    you reach your sales and marketing goals, we can
    surely help you get the best returns for your
    marketing budget.

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