Two Best Alternative Ad Platforms to Google and Facebook Advertising You Must Leverage

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Two Best Alternative Ad Platforms to Google and
Facebook Advertising You Must Leverage

• Google and Facebook are the two tech behemoths
  when it comes to digital ad spends. Digital
  duopoly as they are called, Facebook and Google
  possess a stronghold over the customers claiming
  a shy of 60 of the digital ad market share.
• While Google is the matchless leader of search
  advertising, offering unrivalled and
  unprecedented access to the billions of users
  using their platform, Facebook is the dinosaur of
  the social media giant that offers unequalled
  granularity of audience to help target your
  potential audience like never before.
• Google for search and Facebook for social media,
  isnt that enough? Doesnt that cover almost all
  your marketing and sales goals? Evidently not.
• Just like you, your competitors are on these
  platforms fighting for the same audience,
  probably with more budget spend than yours.
  Expanding your marketing and advertising horizons
  to capture new and niche audience has become
  extremely important today. If you are thinking
  along the same lines then this article is for
  you.
• Here are the two best alternatives to Google and
  Facebook advertising platforms you must know

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 Amazon Advertising  

• If at all there is any other competitor that can
  chip away the share of Google and Facebook
  advertising in the coming years that would be
  Amazon. With the addition of revamped
  programmatic display advertising (Amazon DSP),
  Amazon is all soaring, growing year-on-year
  recording exponential growth with its
  advertising.
• An undisputed king of retail products, Amazon
  accounts for more than 55 of shopping searches.
  With all the users shopping data at their
  fingertips, it understands its shopping audience
  better than both Google and Facebook and it
  shows
• Amazon currently offers better ad conversions
  than Google and Facebook.
• Amazon Sponsored brands and sponsored product ads
  covert 3 times more than Google shopping ads.
• With its Demand Side Platform (Amazon DSP),
  Amazon had ramped up its display advertising
  platform to help sellers advertise on all the
  Amazon properties and affiliated exchanges to
  offer even better returns for sellers with little
  effort. Amazon is not just an alternative but it
  can be a great choice over Google and Facebook
  when it comes to retail products. 
• Amazon advertising has got a great going for
  itself and will soon catch on Google and Facebook
  in its niche segment. As one of the best online
  advertising companies in Hyderabad, we are
  already experiencing the willingness of our
  clients to jump on Amazon advertising and its a
  welcoming change.

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 Microsoft Advertising

• Yes agreed, Microsoft is never gonna be the first
  choice search over Google. But that is exactly
  what gives it an opportunity to offer something
  unique for the advertisers. Microsoft advertises
  Bing, Yahoo, and AOL which has a combined
  audience of 120 million who are mostly a unique
  set compared to Google. And when you are
  advertising on Bing, you are automatically
  advertising on all three Bing, Yahoo, AOL and its
  owned and operated websites and exchanges. A
  traditional rival to Google, Microsoft
  advertising offers almost everything that Google
  Ads offer to improve your advertising returns and
  also makes a one-up over Google in certain
  aspects
• Accounts for 36.2 of the U.S desktop search
  market. ( target the US)
• A higher percentage of an older audience (more
  affluent) a niche profitable segment.
• Unique affluent audience lower CPC higher
  ROI.
• Improved device targeting as compared to Google.
• Dont have to build from scratch, you can
  directly import your Google AdWords campaign into
  Bing Ads
• High costs, heavy competition, a rise in the need
  for a niche audience, the necessity of expanding
  product visibility are some of the reasons why
  Facebook and Google are not just enough to market
  and advertise your products. Its not always like
  you have to only pick one among Google, Amazon,
  Facebook or Microsoft. The best advertising
  strategy entails leveraging all the advertising
  platforms simultaneously as per your marketing
  and advertising requirements.
• Samskriti Business Solutions is ISO 90012008
  Certified, Bing Ads Accredited Professional
  Google Partner Company offering Best Digital
  Marketing Services in Hyderabad. So if you want
  to leverage other advertising platforms to help
  you reach your sales and marketing goals, we can
  surely help you get the best returns for your
  marketing budget.

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