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10x Visually Appealing Branding Basics for Your Small Business

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Do you ever wonder what it takes to reach the pinnacle of success in your small business? If yes, then branding your business is the key... – PowerPoint PPT presentation

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Title: 10x Visually Appealing Branding Basics for Your Small Business


1
10x Visually Appealing Branding Basics for Your
Small Business
2
Make Visually Attractive Custom Designs
  • Your audience is more likely to get excited when
    they see designs that are captivating and yet
    meaningful too. Communicate your brand message
    through abstract logo designs so as to inspire
    your audience and to make sure they get to see
    something extraordinary.
  • Everyday people get to see different marketing
    stuff that it is getting to difficult to make
    your brand stand out in the market. To get an
    edge over the already established brands, you
    have to consistently keep coming up with new
    techniques.
  • Choose your graphics carefully, make good use of
    colors and ensure you follow proper logo design
    guidelines. In case of time constraint, you can
    even hire a professional digital branding agency
    that provides custom logo design services along
    with web design service.

3
Maintain Consistency in Posting Schedule
  • When it comes to the posting schedule you have
    got to keep one word on top of your branding
    strategy. And that word is consistency. It will
    help you to engage your audience and to better
    keep them intrigued with what you are offering.
  • You have to publish regular content and initiate
    discussions on topics that trigger curiosity in
    your audience and makes them connect with you.
    The more you give your audience a chance to
    relate with the products/services you are
    offering the more you will be able to get a
    positive outcome.
  • Make sure each and every branding activity
    positively influence your audience and makes them
    excited about what comes next. This way you will
    have a stronghold on your audience that are your
    most important pillars.

4
Incorporate Influencers To Market Your Brand
  • To maximize your brand exposure on digital
    branding channels, you have got to come up with
    unique strategies that work best for your visual
    brand identity.
  • Be it Facebook, Instagram or Twitter you have to
    give influencer marketing a chance to give your
    brand strategy a boost. Based on your marketing
    budget, you can hire someone who can do
    influencer marketing for your brand and get the
    most out of it.
  • Make your brand competitive by giving your
    audience a chance to appreciate your efforts. If
    an influencer market your products there is a
    chance that people will start developing trust in
    your brand.
  • You may also like 08 Social Media Branding Tips
    for Startups in 2020

5
Boost Audience Organic Engagement
  • Your social media channels serve as an asset to
    magnify your brand presence. And thus, you have
    to be careful while you interact with your
    audience.
  • You need to research first about the pain points
    of your audience and then create posts that help
    them get a solution to their problem.
  • Try to provide value to your audience by giving
    them exact answers to their problems. Make sure
    you address each concern of your audience. Take
    not just only positive feedback but also address
    negative criticism in a way that gives a positive
    influence on your audience.
  • Ensure that you value your audience and give them
    the solutions they require for all their
    problems. Make enough emphasis on what makes your
    audience socially interactive on all the channels
    you are targeting.

6
Measure Your Social Media Campaigns To Improve
  • Your social branding campaigns need to be
    effective and to achieve that you have to ensure
    you measure each activity at its core. From
    impressions, tweets click to all other social
    media activities, get a strong assessment of what
    is working for your audience and what is not.
  • Track your social media performance every after
    some time and ensure that you stay on the right
    track. Whether you use Facebook, Twitter,
    Instagram or any other social media channel you
    have to monitor the analytics of each to get
    real-time access.
  • Once you start measuring your each and every
    social media activity you will be able to get
    profitable results in the future. Keep analyzing
    social media channels through analytics. Plan
    your activities accordingly while keeping in view
    what works for your target audience.

7
Get Your Hands On Top-Notch Social Media Tools
  • The coming era is full of innovation and
    high-tech tools that help you better monetize
    your social media efforts. Here we are sharing
    some of the first-rank social media tools that
    help you reap more value in less time.
  • Although there are a variety of social media
    management tools but I am sharing here some
    must-known tools that can help you get started
    with your social media strategy.
  • Buffer Publish
  • Canva
  • Unsplash
  • Animoto
  • Native Analytics
  • Todoist
  • BuzzSumo
  • Google Trends
  • To explore further about the social media tools
    listed here you can read out in detail about the
    social media tools that are being popular in 2019
    and in the forthcoming years too.

8
Key Takeaway
  • To get a stronghold on your small business
    branding, you have to master the art of digital
    media tips. Look for the reasons why some brands
    have a dominant position socially that makes them
    competitive.
  • Social media is booming and so is your chance to
    get your brand an edge over the competitors. As a
    mega-brand, you need to take care of all elements
    that are essential to make your brand socially
    active.
  • Thereby, knowing and implementing the best
    practices of social media will help established
    brands or even startups to get a lions share of
    loyal followers.
  • Nowadays, branding is all about getting a unique
    base of clientele. The ones who are with you
    because of the value they are getting from your
    brand.
  • Work on the pull-strategy of winning the audience
    heart instead of pushing your brand all across
    social media channels. The traditional push
    strategy is no longer beneficial for your brand
    to prosper in 2020.
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