Why Twitter, Aliexpress, Flipkart, Pinterest, Etc. are Creating Progressive Web Apps for Hyper Growth? - PowerPoint PPT Presentation

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Why Twitter, Aliexpress, Flipkart, Pinterest, Etc. are Creating Progressive Web Apps for Hyper Growth?


With Next Generation shoppers urging for placing orders through Internet, some of the e-commerce giants like Twitter, Aliexpress, Flipkart and Pinterest are planning to achieve hyper growth through building their Progressive Web Apps. Read further to know about how PWA enables businesses to have web apps and mobile app developments and optimize the sites for mobile, tablet viewing experiences. – PowerPoint PPT presentation

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Date added: 23 March 2020
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Provided by: way2smileuae


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Title: Why Twitter, Aliexpress, Flipkart, Pinterest, Etc. are Creating Progressive Web Apps for Hyper Growth?

(No Transcript)
Why Twitter, Aliexpress, Flipkart, Pinterest,
Etc. are Creating Progressive Web Apps for Hyper
  • It is estimated that mobile accounts for more
    than 60 of the entire internet usage.
  • The basic reasons for this are easy accessibility
    to the internet, affordable hardware, and
  • In such a scenario, the user experience (UX)
    gains importance, and PWA (Progressive Web Apps)
    help in enhancing the UX as they properly
    optimize the sites on mobile phones.
  • Twitter, Aliexpress, Flipkart, Pinterest, etc.
    have developed a PWA which is a combination of
    the features of web as well as mobile application
    to provide a hybrid experience.
  • In fact, a number of web app development
    companies are adopting PWA owing to its number of

What is Progressive Web Apps?
  • PWA refers to the apps that present the optimized
    website for the mobile devices.
  • While the native applications are developed for
    particular platforms (Android, Windows, or iOS),
    using developer tools offered by the various
    operating systems (OS) owner that lets access to
    system functionalities, PWAs are coded for
    utilization in a browser.
  • One can install the PWAs on mobile phones by
    pinning the webpage to the homepage as well. 
  • Progressive web apps behave mostly like native
    apps, but they do not control the complete
    hardware of that device.

How Do PWAs Support Hyper Growth?
  • Now, we can use a range of devices regularly,
    such as laptops, phones, and tablets. The way we
    browse has also changed over time.
  • We have become a constantly-on-the-go,
    hyper-connected society, and progressive web
    apps  fit into this mentality in the best way.
  • Because PWAs are held online, they function
    across every device. Moreover, they offer the
    same UX regardless of the device a person is
  • You might be using PWA on your phone, then switch
    to your tablet, and you would not notice any
    difference in your experience.
  • This will not only make progressive web app more
    pleasant and easier to use but also help your
    overall brand image to remain consistent.

Progressive Web Apps Are Not Limited to an App
  • PWAs are not tied to an app store. This offers a
    number of benefits to the web app development
  • For starters, they can skip past the application
    stores completely and all the limitations linked
    to them.
  • Because progressive web apps are hosted on the
    webserver, the developers only have to build a
    single version of the application and then
  • The developer does not have to follow any iOS and
    Android rules, make various versions of these app
    stores, and go through a long approval process.
  • This means your business will save a lot of
    resources and time and have a faster time to
    advertise your app.

Progressive Web Apps Take Less Space
  • A customer will be very happy using the PWA
  • Because PWAs do not occupy as much space on a
    device as traditional applications do.
  • However, a user can install a progressive web app
    on their homepage of their device, making it
    equally accessible as the traditional application
  • But minus the manual update and storage issues.
  • So, if your business has a PWA, expect to see a
    rise in your customer base.

Progressive Web Apps Interact More Effectively
  • Unlike a mobile website that requires efforts
    from the customer to pay a visit, a progressive
    web application can be installed on home screens
    for easy access.
  • So, the users will use it more often.
  • Additionally, PWAs possess a push notification
    function just like traditional apps,
  • Which means you can engage with your customers
    again who have ceased to interact with your

Progressive Web Apps are Speedy
  • It is believed that a user exits the mobile
    website within three seconds of opening it if it
    loads slowly.
  • In the case of PWA, you do not have to worry
    about that issue.
  • PWAs have the ability to load fast without taking
    any time, and they can even work on flaky network
    or without any network connections.
  • Furthermore, due to pre-caching, PWA is always up
    to date.
  • This lets your customers obtain the latest
    content delivered to them just when they open a

Progressive Web Apps Are Easily Shareable
  • Work of mouth can prove to be extremely powerful
    for your business.
  • Progressive web apps make sharing an app
    ridiculously simple.
  • A user can share the PWA through a URL.
  • This implies that any user can launch your
    application directly via a URL.
  • Due to this, you can spread PWA through your
    social media, SMS, email, QR codes, and online

Progressive Web Apps Download Instantly
  • A big reason why people do not download apps is
    that doing so takes time.
  • Think about it, first they have to look for the
    app, agree to download it, wait for it being
    installed, and then log into it use it.
  • In the case of PWA, the user can start
    interacting with your application right from the
    moment they open it.
  • So, PWAs cut down a lot of steps drastically a
    user has to undergo for downloading and using it.
  • So, there is a lesser chance that a user will
    abandon your application.

Progressive Web Apps Have Better SEO
  • PWAs can be indexed by search engines more easily
    and in greater detail than the original app.
  • This implies that PWAs are more likely to be seen
    in the search results.
  • Also, since more than 60 of searches happen on
    mobile phones,
  • PWAs are comparatively a lot more powerful.

The Bottom Line
  • With Next Generation shoppers urging for placing
    orders through Internet, some of the e-commerce
    giants like Twitter, AliExpress, Flipkart  and 
    Pinterest  are planning to achieve hyper growth
    through building their Progressive Web Apps.
  • The main aim of any brand is to have maximum user
    engagement and if the interaction is made instant
    and as simple as tapping an icon, users are more
    likely to engage with the brand.
  • The process of interaction is quick and easy for
    them as well as of web app development companies
    that do not have to follow any app store rules
    and release regular updates.
  • All of these reasons contribute to explain
    why Twitter, AliExpress, Flipkart, Pinterest,
    Etc. are creating progressive web apps for hyper

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