Top 4 Best Tips for SEO of Ecommerce Websites - PowerPoint PPT Presentation

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Top 4 Best Tips for SEO of Ecommerce Websites


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Title: Top 4 Best Tips for SEO of Ecommerce Websites

Top 4 Best Tips for SEO of Ecommerce Websites
Top 4 Best Tips for SEO of Ecommerce Websites
  • SEO or Search Engine Optimization refers to the
    process by which the quality and quantity of
    traffic to a website can be increased by
    increasing the websites visibility to the users
    of a search engine. It is very important for an
    eCommerce website to ensure that their SEO game
    is top-notch because of the more visibility of
    the website, the greater the potential of sales.
    Here are the 4 best tried-and-tested SEO tips and
    tricks to help in increasing sales through an
    eCommerce website
  • Keywords- the key to success
  • Keywords are extremely crucial to boost the
    performance of an eCommerce website. Long-tail
    keywords help in targeting niche viewers or
    customers, helping your site to fare better than
    other eCommerce sites. Investing a good amount of
    time and effort in in-depth research to pick
    appropriate, efficient and suitable keywords is
    absolutely necessary if you want to increase
    visibility and traffic.
  • Long-tail niche keywords can attract your target
    traffic and therefore help in increasing
    conversion rate (the number of website viewers
    buying anything from the site). While choosing
    keywords, it is advised to think about how a user
    would search for something. For example, users or
    consumers are quite specific and often type
    queries in a conversational tone in the search
    box. It is also a good idea to use strategic
    keywords as anchor texts. Use keywords like
    here and other strategic keywords (for ranking
    higher) but make sure that the anchor text looks
    natural. Avoid using the same keywords for all
    anchors. Include important keyword anchor links
    in product descriptions for pushing pages with
    similar products.
  • Product descriptions must be catchy, avoid
  • Dont stick to the generic product description
    that the seller offers. The seller will give the
    same production description to various eCommerce
    sites hence the issue of duplicate content
    arises, which is not good for the SEO for
    eCommerce websites. Create unique and catchy and
    composing product descriptions, which have a very
    positive impact on the conversion rate of an
    eCommerce site. Use relevant keywords in the
    product descriptions to ensure greater SEO
  • No compromise on product images
  • The importance of optimizing product images on an
    eCommerce site cannot be stressed enough. Product
    images must be of high quality, unique and
    compelling. It is also highly crucial for high
    ranking in SEO for Ecommerce Websites that the
    ALT tag (image description tag) is filled
    properly with unique and valuable keywords. In
    this way, Google Images search result can lead
    traffic back to the eCommerce website.
  • URL optimization
  • Optimization of the URL of an eCommerce website
    helps the bots of search engines to find and
    crawl the website and understand what it is
    about. The proper URL structure is important for
    index the website properly. Also, efficient and
    coherent inform the website visitors what the
    website is about. URL optimization is very
    important to give the visitors good user
    experience and helps them to keep the users
    longer on the website, inducing visitors to
    convert them into customers. Use Google Analytics
    to analyze traffic and keep track of conversion
  • In addition to these, improving the site
    navigation and usability of the site as well as
    avoiding broken links is important to boost SEO
    for Ecommerce Websites.
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