Top 4 Best Tips for SEO of Ecommerce Websites

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Top 4 Best Tips for SEO of Ecommerce Websites
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Top 4 Best Tips for SEO of Ecommerce Websites

• SEO or Search Engine Optimization refers to the
  process by which the quality and quantity of
  traffic to a website can be increased by
  increasing the websites visibility to the users
  of a search engine. It is very important for an
  eCommerce website to ensure that their SEO game
  is top-notch because of the more visibility of
  the website, the greater the potential of sales.
  Here are the 4 best tried-and-tested SEO tips and
  tricks to help in increasing sales through an
  eCommerce website
• Keywords- the key to success
• Keywords are extremely crucial to boost the
  performance of an eCommerce website. Long-tail
  keywords help in targeting niche viewers or
  customers, helping your site to fare better than
  other eCommerce sites. Investing a good amount of
  time and effort in in-depth research to pick
  appropriate, efficient and suitable keywords is
  absolutely necessary if you want to increase
  visibility and traffic.

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• Long-tail niche keywords can attract your target
  traffic and therefore help in increasing
  conversion rate (the number of website viewers
  buying anything from the site). While choosing
  keywords, it is advised to think about how a user
  would search for something. For example, users or
  consumers are quite specific and often type
  queries in a conversational tone in the search
  box. It is also a good idea to use strategic
  keywords as anchor texts. Use keywords like
  here and other strategic keywords (for ranking
  higher) but make sure that the anchor text looks
  natural. Avoid using the same keywords for all
  anchors. Include important keyword anchor links
  in product descriptions for pushing pages with
  similar products.
• Product descriptions must be catchy, avoid
  duplication
• Dont stick to the generic product description
  that the seller offers. The seller will give the
  same production description to various eCommerce
  sites hence the issue of duplicate content
  arises, which is not good for the SEO for
  eCommerce websites. Create unique and catchy and
  composing product descriptions, which have a very
  positive impact on the conversion rate of an
  eCommerce site. Use relevant keywords in the
  product descriptions to ensure greater SEO
  rankings.

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• No compromise on product images
• The importance of optimizing product images on an
  eCommerce site cannot be stressed enough. Product
  images must be of high quality, unique and
  compelling. It is also highly crucial for high
  ranking in SEO for Ecommerce Websites that the
  ALT tag (image description tag) is filled
  properly with unique and valuable keywords. In
  this way, Google Images search result can lead
  traffic back to the eCommerce website.
• URL optimization
• Optimization of the URL of an eCommerce website
  helps the bots of search engines to find and
  crawl the website and understand what it is
  about. The proper URL structure is important for
  index the website properly. Also, efficient and
  coherent inform the website visitors what the
  website is about. URL optimization is very
  important to give the visitors good user
  experience and helps them to keep the users
  longer on the website, inducing visitors to
  convert them into customers. Use Google Analytics
  to analyze traffic and keep track of conversion
  rates.
• In addition to these, improving the site
  navigation and usability of the site as well as
  avoiding broken links is important to boost SEO
  for Ecommerce Websites.

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• THANK YOU