Expectations Of Millennial & Generation Z From Travel Agencies

1
Expectations Of Millennial Generation Z From
Travel Agencies
2
(No Transcript)
3
The Baby Boomer generation is retiring and the
new millennials are taking over the market, soon
to be replaced by the Generation Z. Their needs
and expectations are strikingly different from
those of their predecessors. Gradually climbing
the income ladder, these two generations have
become the potential customer group targeted by
businesses including the travel agencies around
the world. The rising popularity of travel
software development companies can be cited as
one of the many reasons why the travel agencies
are evolving to adapt to the changing
expectations of the new generation business
owners, buyers and workers. What is
changing?    Gone are the days when flashy office
spaces sporting a world map push-pinned into the
wall, clocks showing the time differences in
Tokyo, Paris, and London, as well as a family
snapshot enjoying a cool beach vacation adorning
the empty spaces of a typical brick-and-mortar
travel agency inspired the hidden traveller in
every visitor. Even though digitalization did
very little to completely do away with these
middlemen, the expectations of the new age
travellers have undergone a rapid change. It is
true the new millennials are approaching the
travel agents to plan their vacation, but they
are also looking for more of expert guidance and
one-stop solution to plan and book their travel
itineraries conveniently.
4
Successfully aligning to the modern travellers
whims and desires is the secret code of success
for these many travel agencies romping the
Internet today. Likewise, the employees of
similar agencies are no more interested in
sticking to their desks catering to clerical
tasks all day long. They want to grow and engage
in more value-added work than mere answering
queries and carrying out hefty paperwork. This
particular change has encouraged travel software
development companies to expand their businesses,
also lending their helping hands to support these
agencies, catering to their changing
requirements. Before entering the travel and
tourism ecosystem, it is, therefore, highly
imperative for any startups to truly understand
the market and their target customers as well as
potential recruits. A Few Interesting Statistics
New Millennials and Generation Z A few
interesting statistics will paint a clear picture
of what they do want and what they dont want
The U.S. Bureau of Labor Statistics predicts
that millennials will make 75 of the US
workforce by 2030. So, we can expect them to
dominate the travel industry greatly. In fact, a
report by Business Insider shows Millennials
travel more, spending 35 days a year. Generation
Z falls right behind them.
5
And, these tech-savvy generations prefer smart
workplaces. In fact, a study conducted by
Microsoft partnered with SurveyMonkey said 93 of
millennials surveyed cited that modern and
up-to-date technology is one of the important
aspects of their ideal workplace. Internet and
smartphone technology have empowered the new
generation with ample knowledge to make wise
decisions, either pertaining to their career
choices or planning their vacation.
A report says, Millennials research a lot more
than non-millennials before planning their
vacation. And, nearly 74 of them use smartphones
to search for plausible places to plan their
holidays. Wherein, 52 of millennials turn to
friends, family and other social media contacts
for travel information. But, they expect travel
agencies to guide them through the process, right
from planning a location to booking travel
itineraries online. They want travel advisors in
the guise of travel agents, as reflected in the
annual study titled the 2019-2020 Portrait of
American Travelers which says that 24 of
millennial travellers plan to consult a travel
agent when planning their vacation. 
6
And, when 23 of millennials are more likely to
travel than their predecessors, according to the
recent research conducted by the Boston
Consulting Group, travel agencies should evolve
to match up to the potential travellers
expectations greatly. What are their
expectations New Millennials and Generation
Z? Besides the fact that millennials are ruling
the travel industry, a new cohort of travellers
is fast coming of age and their influence will be
more lucrative than that of their
predecessors. Now, 78 of millennials prefer
spending more on gaining new experiences than
purchasing something they desire, according to
the recent study by Harris Poll. Out of this
figure, nearly 69 of them believe attending live
experiences help them to connect better with the
outside world. And, this is where the travel
pioneers can cash on give them what they
need. But, the question is HOW???
7

• Understanding their multi-device mindset
• Millennials are tech-savvy but Gen Zers are
  savvier. The latter is the first true native of
  the multi-screen world and are more connected
  with the connecting devices. This multi-tasking
  generation keeps switching frequently between
  devices and expects a consistent as well as a
  relevant digital travel experience whenever they
  turn from their smartphones to their laptops or
  vice-versa. If seamless interaction with brands
  using certain devices is hindered, they are left
  feeling frustrated. So, travel companies simply
  cannot ignore this factor if they have to survive
  the market dominated by this generation.
• 2. Experience is all that matters
• Young millennials and to a great extent, the Gen
  Zers want more meaningful experiences than
  spending unnecessarily on expensive possessions.
  They enjoy living and thinking like locals, learn
  about their day-to-day routine and try
  adrenaline-pumped activities, instead of staying
  locked up in the luxury of fancy resorts. There
  are travel agencies that have started catering to
  these specific interests of new-age travellers.
• How is your travel agency different from your
  peers?

8
3. Bite-sized content for greater
engagement Short, bite-sized content,
micro-updates and notifications are more
preferred than lengthy texts. The ultra-busy and
mobile-savvy generation have shorter attention
spans and bounce between 3 screens at a time. 
Relevant and visually appealing bite-sized push
messages or 9.5 seconds video ads work best in
creating greater engagement with these new
generation viewers than the usual 25 seconds
spots. 4. Quick responses and self-services are
desired Growing up in the era of mobile
convenience and self-service, these two
generations expect to have complete control over
their travel itineraries via their smart
hand-devices, right from researching to booking,
check-in and reviewing. They expect the new
travel agencies to be their one-stop solution and
travel advisor as well. Successfully meeting
their autonomous needs will decide the future of
your travel businesses. Online booking engine for
travel agents can prove to be quite handy in
keeping up with this dynamic demands of the
new-age travellers. Also, instant response to
the customer queries can be an icing on the cake.
The new generation prefers instant messaging to
phone calls and emails. And, trust me when I say,
they hate when kept waiting!
9
5. More personalized than ever Personalized
services have long been in-demand and the new
generation likes it when travel agencies offer
unique travel ideas via testimonial videos,
catchy snapshots, and helpful articles that fit
their interests. And, destination images which
are Insta-worthy appeals to them more. After all,
this new generation is all about making big
appearances in social media platforms. And, what
are the employers and employees saying about
travel agencies? Like the travellers, the
recruits and recruiters falling within the same
age-group mostly have similar expectations. As
mentioned earlier, they prefer to indulge
themselves in value-added services than mundane
data-entry work. The backend, front-end, and the
middle blocks of travel companies involve quite a
few paperwork/data-entry tasks which are
time-consuming and prone to human errors as well.
Travel agency back-office software such as My HUB
Lite can streamline administrative work and
eliminate errors if any. So you see, attracting
new-age customers and employees for your travel
business is not that difficult, only if you
evolve with time to align your services with
their expectations.
10
Source http//blog.gorangatech.com/expectations-o
f-millennials-gen-z-from-travel-agencies/