Why is there an Emerging Trend of Content Marketing in SEO The interdependence of Marketing Content

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Why is there an Emerging Trend of Content
Marketing in SEO? The interdependence of
Marketing Content

• Buy-Content

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• Content Marketing and SEO are both essential for
  an effective digital marketing strategy.
• Many content strategists look at marketing
  content and SEO as somewhat separate concepts.
  But the fact is that the two concepts are
  interrelated and interdependent in the world of
  web marketing.

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• Inbound marketing or Content marketing is all
  about influencing consumer behavior through
  valuable content. Professional content writers
  focus on making the content relevant to readers,
  converting them into loyal clients. The concept
  of market content is based on a content strategy
  that takes into account all factors to attracting
  and retaining the target audience.
• SEO is a technical concept that aims to optimize
  a website to influence the quality and quantity
  of unpaid traffic with the help of increased
  visibility in search engine results. The focus of
  SEO is on the technical aspects of driving
  traffic to the website.

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• You could say that the two concepts are
  overlapping. The aim of SEO could be achieved
  entirely only with the help of a sound inbound
  marketing strategy. It is essential to understand
  that when a piece of online content is written,
  it aims towards search engines as well as human
  readers. That is probably why a lot of successful
  digital marketers believe that content marketing
  is the new SEO.
• Interestingly, it is crucial to apply SEO
  techniques to market content in the best way. You
  must have come across the term SEO Content
  Strategy which involves a combination of
  research, expertise, and correct keywords to win
  over the target audience. Today, the two concepts
  have almost merged to give rise to a
  comprehensive digital marketing strategy.

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• So, when you are at the task of content writing
  or purchasing content online, you should have a
  clear perception of the content written. SEO
  writing or blog writing should have a sound
  inbound marketing strategy at its core.

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