E-commerce Vs Online Marketplace- Subtle differences between the two - PowerPoint PPT Presentation

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E-commerce Vs Online Marketplace- Subtle differences between the two

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Deciding between building an online marketplace platform or e-commerce application can be a tough task. Make your decision of taking your business to the online mode easily. Ionixx Technologies has got you covered. Understand the subtle differences and go for the most suitable platform for your business. – PowerPoint PPT presentation

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Title: E-commerce Vs Online Marketplace- Subtle differences between the two


1
E-commerce Vs Online Marketplaces
  • Subtle differences between the two

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2
UNDERSTANDING THE DIFFERENCES BETWEEN E-COMMERCE
AND MARKETPLACE
  • Both e-commerce and marketplace domains are
    constantly evolving.
  • Knowing the differences between them is a must to
    start your online business.
  • Have a clear idea and go for an online
    marketplace or an e-commerce solution.

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3
2. TARGETING THE AUDIENCE
  • E-commerce solutions have a target audience of
    buyers only.
  • Online marketplace platforms have a network of
    both buyers and sellers.

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4
3. MARKETING STRATEGY
  • Marketplaces have sellers for advertisement and
    promotion.
  • E-commerce has sellers who spend on driving
    buyers to the website.
  • With marketplaces, you can enhance the brand
    image.

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5
4. ENGAGING THE AUDIENCE
  • Marketplaces push buyers and sellers
    automatically
  • Buyers towards more purchases
  • Sellers towards the listing of more
    services/products.
  • It's costly to engage the audience in an
    e-commerce platform.
  • With social media platforms, one might target the
    wrong audience.

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6
5. SCALABILITY
  • Marketplaces take fewer financial risks, thus
    they are more scalable.
  • Online marketplaces don't have to sell or buy any
    products.
  • E-commerce websites need regular investing and
    selling may take forever.

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7
6. INVENTORY SIZE
  • In e-commerce platforms, large inventories allow
    buyers to find what they need.
  • Such inventories must have room for stocking
    extra products.
  • Marketplaces dont need inventories with stocks
    of sellers already in place.
  • No additional costs are involved in maintaining
    inventories of marketplaces.

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8
7. TIME AND COSTS REQUIRED
  • Building an e-commerce website needs a lot of
    time, work and initial investments.
  • Marketplaces don't need to spend extra time and
    money.

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9
8. WHERE TO GET ONLINE MARKETPLACE SOLUTION
PROVIDER
  • The online marketplace platform is better than
    e-commerce in many ways.
  • It is not easy to find a reliable company
    offering online marketplace solutions.
  • Develop and design a successful online
    marketplace solution with Ionixx, one of the most
    prominent companies in this space.
  • Work with the right teams to come up with unique
    strategies. To know more visit here
    https//www.ionixxtech.com/ionixxtech-solutions.ph
    p

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10
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