The Best Way To Carry Out SEO When Designing A Website

1
The Best Way To Carry Out SEO When Designing A
Website
Executing the web design process is itself a
tricky task. Then optimizing it for search
engines is another load that you must handle
responsibly. When clients pay a visit to your
office, they just expect you to create a
professional website that can rank at the top of
Googles search results. At best they will
provide you with a few keywords they want their
website to rank for.
2
But what about the other technicalities that you
have to dive in? Well, thats the accountability
of you and your team. Being a seasoned web
designer, you have to work with developers,
copywriters, and SEO analysts to bring a website
into function. They all have a role to play -
you will create beautiful user interfaces to make
users interact with your site, copywriters will
create enticing messages to get visitors to take
action, and ultimately developers will bring all
these together with code. In this article, I
have thrown some light on the role of SEO in the
whole web design process. I hope you will like
it and get familiar with the method of building
a website and getting potential customers to
interact with it. But before starting the
explanation, I would like to tell you something
about SFWP Experts. It is a well-recognized web
design Los Angeles company that provides
effective solutions to businesses all around the
world. Be it web design, web development, search
engine optimization, email marketing, or social
media promotion. They will provide you with
almost all services that your business website
needs, from building a website from scratch to
bringing it on the first page of search engine
results. Now lets understand what goes into
designing an SEO-friendly website. SEO In The
Proposal Phase When you listen to your clients
first, they will probably say that they want
just a website through which they can sell their
products or
3
services. But, deep down you know its not just
about creating a website and making it up and
running. You have to implement effective SEO
strategies to draw in the target audience and
convert them into valuable customers. But the
question is how will you make your customers
understand about your web design process? Even
if they know what SEO is, they might know what
processes it includes. For this reason, it is
important for you to prepare the proposal
considering the things that will impact the
website optimization such as cost, timeline,
process flow and all. For stance, you can see
the UPQODEs approach to describe the SEO
services that they provide They have explained
their processes in a simple and understandable
manner that clients can actually understand. In
this case, you can directly say to your client
you handle all the technical stuff of websites
that increases its visibility in the search
results and help it in getting more traffic. It
is easier to understand for them and you can
include it in future communication as well while
providing project updates. You just dont have
to delve too much into your SEO tasks and try to
make your client understand the same. Instead of
spelling out the benefits they should be knowing
about responsive web design, fast page load time,
security certificates, and many more. In case
you want to know what are the services that you
must offer to get more businesses of clients,
make a call to our Los Angeles web design
4
company and we will provide you with information.
We specialize in custom web design, web
development, online marketing, social media
advertising, and conversion rate optimization
that are poised for heavy website traffic and
more customer acquisition. SEO In The Planning
Phase While you start planning out the design and
development of your clients website, its
important to take SEO into consideration. First
of all, you need to ask clients to provide you
with assets such as login details and other
contents of their website. Ask them to hand over
the logos and other image assets as well. If they
are of low quality or look outdated, tell them
you need to replace it if they want to draw more
customers attention. If not done, it might give
users a reason to abandon the site and they can
lose the opportunity to get their business. At
worst, it might lead to an increase in the bounce
rate and lower the ranking of websites in the
search results. This is why it is necessary that
your clients support you when you are trying to
help them achieve the results they want. For
quality web design and marketing services, you
can also interact with representatives of our
Los Angeles web design company. We offer an
array of result-oriented services focused on
increasing your ROI such as ecommerce web design
and development, web hosting and redesigning,
SEO, PPC, and internet marketing. Work Closely
With Copywriter Even if professional copywriters
are creating content for your website, if you
are not working with them from the start, it
might create problems
5
in the later stages of website development. Often
web design agencies debate on the benefits of
the content-first website development approach
vs design-first. However, the truth is both of
them should be created together in order to
achieve better results. Designers can use a tool
named Wireframe.cc to create wireframes that
they can work out with a copywriter to plan out
the position of different texts or elements on
the page. It will help them in determining how
they can draw in the eyeballs and make a
positive impact on users. Working
collaboratively with writers will help you in
designing a better site for your client. They
might not be able to recommend effective design
techniques but they can certainly provide
insights on what should be the optimal text
length, priority of sales or marketing messages
and so on. Design To Achieve Higher Sales Making
your website well-organized and optimized for
search engines isnt enough. You need to
understand the intent of your users as well to
bring them into your sales funnel. Design your
metadata and landing pages nicely so that it
could align with the user's intent. To know how
to design a landing page that can capture more
leads, send us an email or use other
communication channels to get in touch with us.
Our Los Angeles web design company has some
really brilliant designers and creative
copywriters that can help you with framing and
positioning of eye catchy sentences. In
addition, you can approach us for other services
such as customized web design and development,
pay per click advertising, content marketing,
and social media engagement. SEO In The Design
And Development Phase
6

• This is obviously the most important stage for
  you where you get completely involved in
  designing and coding. But, whats important here
  to take note of is that you should not lose sight
  of SEO.
• To help you ensure everything is well done, I
  have created the following SEO checklist that
  you can use to confirm the completion of your
  project
• 1. Technical SEO
• The hosting plan with 99 uptime
• Installation of SSL certification
• Firewall implementation
• Caching enabled
• Image compression and resizing
• Automated backup
• Google analytics connected for tracking goals
• Google Search Console account connection
• XML sitemap set up and its submission to Google
• Separate sitemap submission for the media content
  (images and videos)
• 2. Design SEO

7

• Meta title including the main keyword should be
  anywhere between 50 and 60 character
• Meta description including the main keyword
  should be anywhere between 150-160 character
• Short slug including the main keyword
• Error-free web content
• 1 internal link for every page
• Featured images for every page
• Descriptive Alt text for images
• Used Header tags including main keyword in at
  least one
• Headers appearing around every 300 words
• No more than two lines in a sentence
• No more than five lines in a paragraph
• Content analysis for duplicity
• Content check for plagiarism
• 4. Local SEO
• Set up of Google My Business Page
• Location specific keywords included
• Location-specific pages created (depends on
  requirement)

8
Checking everything one by one would ensure that
your website is going to be successful online.
However, if you need any help, be it website
hosting, web support, and maintenance, or web
design and development, our Wordpress website
design company is always there to help you
out. Contact Details 213-277-9177 l
a_at_sfwpexperts.com Visit Reference Profile
Websites http//bit.ly/2IgKEnb
http//bit.ly/3cMvHHG http//bit.ly/2vED9DI
http//bit.ly/2vKaoFV http//bit.ly/2PPciMA
http//bit.ly/37vEDNE http//bit.ly/2UTcRbv
http//bit.ly/38ry7YZ http//bit.ly/2TGEROy
http//bit.ly/2vxZZN2
9
http//bit.ly/2Sp5dDY http//bit.ly/2vrq0hc
http//bit.ly/37mYIGa