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1
ASH BUS 605 Week 4 Marketing Challenges NEW
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BUS 605 Week 4 Marketing Challenges
NEW Marketing Challenges. In business plans, many
marketing sections should be entitled "Field of
Dreams" because many entrepreneurs assume that if
"I build the product, they will buy it." In a
three- to four-page paper (not including the
title and reference pages), develop a marketing
section about your business opportunity, and
specifically address the following in
detail (with examples)
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1. Describe the type of market research you will
need and the resources you will utilize to obtain
the information. 2. Predict if your market is
big enough to provide growth. Explain the
indicators that support your prediction. 3.
Evaluate the market power potential of your
business venture. 4. Evaluate the collective
power of your competitors. Compare and contrast
their collective market power versus your
potential market power the business venture.