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Internet Marketing|Digital Marketing Courses|Best Digital Traning Institute In Pune

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Best Digital Marketing training Institue in Pune. Learn from an Experienced teacher who provides better practical knowledge. Excellent Classroom for better learning – PowerPoint PPT presentation

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Title: Internet Marketing|Digital Marketing Courses|Best Digital Traning Institute In Pune


1
Search Engine Optimization
Made by Prasad Kharad
2
Introduction
  • Search engine optimization (SEO) is the process
    of affecting the visibility of
  • a website or a web page in a web search engine's
    unpaid results.
  • It is the process of getting traffic from the
    free, organic, editorial or natural
    search results on search engines.

3
  • SEO helps the engines figure out what each page
    is about, and how it may be useful for users.
  • SEO allows webmasters to provide clues that the
    engines can use to understand content. In fact,
    adding proper structure to your content is
    essential to SEO.

4
? Understanding both the abilities and
limitations of search engines allows you to
properly build, format, and annotate your web
content in a way that search engines can digest.
Without SEO, a website can be invisible to
search engines.
5
Digital Marketing traning Institute in Pune .
About School of Internet Marketing
  • School of Internet Marketing showcasing is a
    standout amongst other Digital Marketing
    establishments in Pimpri Chinchwad PCMC and Pune
    that have practical experience in advanced
    publicizing.
  • Every one of our resources are Google guaranteed
    industry specialists.
  • We offer every one of our understudies
    intelligent investigation material Classroom
    preparing and to chip away at live undertakings.
  • We give 100 Job arrangement help.
  • We give a half year entry level position that
    excessively paid with suggestion letter.

6
Problem Domain
Why do we need SEO today? Where does the problem
lie?
7
Let us consider a situation
? You wish to buy a blue denim shirt.
  • You decide to look for it online
  • You type buy blue denim shirt online in the
    Google search engine bar
  • What happens next?
  • A race has begun!!

8
? E commerce websites like these are numerous in
numbers. And all of them will be fighting to get
listed in the SERP for the search you just made.
9
? Where do you look for the search results?
  • First page, second, maybe third
  • A maximum of 5 pages in the worst case scenario
  • Now what happens to the sites that do not make
    it to the top 5 pages of the search results?
  • They loose out customers, traffic and conversions
  • What is the use of making a website if people do
    not visit it?

10
? In todays world where all major businesses
have gone online, if your website is not listed
among the top few pages of search results, your
business can suffer major setbacks
  • So what is the solution?
  • Answer is Search Engine Optimization
  • SEO enables you to not only get listed on SERP
    but also expand your business
  • Studies have proved that SEO can boost the
    number of visitors on your website by 400 and
    customer conversions by 100

11
This is where SEO belongs DIGITAL MARKETING
  • Digital marketing is an umbrella term for
  • the marketing of products or services using
    digital technologies, mainly on the Internet,
    but also including mobile phones, display
    advertising, and any other digital medium.
  • The way in which digital marketing has developed
    since the 1990s and 2000s has changed the way
    brands and businesses utilize technology and
    digital marketing for their marketing.

12
  • The use of digital marketing in the digital era
    not only allows for brands to market their
    products and services but also allows for online
    customer support through 24/7 services to make
    customer feel supported and valued.
  • The use of social media interaction allows
    brands to receive both positive and negative
    feedback from their customers.

13
BRAND AWARENESS
  • 1. Ease of access
  • Information accessed at a fast rate using many
    digital mediums,
  • such as Facebook, YouTube, Forums, and Email etc.
  • The targeted audience is able to ask questions
    about the brand and get familiar with it which
    traditional forms of Marketing may not offer.
  • 2. Competitive advantage
  • Businesses are able to pinpoint behavioral
    patterns of clients and gather feedback on their
    needs which has a larger impact on those
    consumers who are active social media users.

14
  • 3. Effectiveness
  • Digital marketing enables us to reach vast
    numbers of potential
  • consumers at a same time.
  • No geographical limitations
  • This allows companies to become international and
    expand their customer reach to other countries
    other than the country it is based or originates
    from.

15
WHY SEO???!!
  • In todays competitive market SEO is more
    important than ever. Search engines serve
    millions of users per day looking for answers to
    their questions or for solutions to their
    problems. If you have a web site, blog or online
    store, SEO can help your business grow and meet
    the business objectives.
  • Search engine optimization is essential because
  • The majority of search engines users are more
    likely to choose one of the top 5 suggestions in
    the results page so to take advantage of this and
    gain visitors to your web site or customers to
    your on-line store you need to rank as higher as
    possible.
  • SEO is not only about search engines but good SEO
    practices improve the
  • user experience and usability of a web site.
  • Users trust search engines and having a presence
    in the top positions for the keywords the user
    is searching increases the web sites trust.

16
  • SEO is also good for the social promotion of your
    web site. People who find your web site by
    searching Google or Yahoo are more likely to
    promote it on Facebook, Twitter, Google or other
    social media channels.
  • SEO is also important for the smooth running of a
    big web site. Web sites with more than one
    author can benefit from SEO in a direct and
    indirect way. Their direct benefit is increase in
    search engine traffic and their indirect benefit
    is having a common framework (checklists) to use
    before publishing content on the site.
  • SEO can put you ahead of the competition. If two
    web sites are selling the same thing, the search
    engine optimized web site is more likely to have
    more customers and make more sales.

17
  • There are mainly two kinds of SEO techniques
  • On page SEO
  • Off page SEO
  • Apart from this well be using web analytics.
  • Google analytics is the service which would help
    us in this.

18
(No Transcript)
19
On Page SEO
  • On page SEO is carried out on every page of the
    website. It includes those changes that we make
    to our site or on the lines of which we develop
    a website, that make it search engine friendly.
  • Techniques that come under it
  • Original and relevant content
  • Meta tags
  • Meta description
  • Keyword density
  • Sitemaps
  • URL structure
  • Image SEO
  • Internal linking

20
Off Page SEO
  • Off page SEO deals with attracting visitors
    through other websites, that are good and
    authoritative. In off page SEO, we do not work
    upon our own website.
  • Techniques
  • Back linking
  • Forum posting
  • Social bookmarking
  • Search Engine Submission
  • Link exchange
  • Photo Sharing

21
THANK YOU !!!! ?
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