What Are The Current Trends For Vape Marketing?

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Unbeatable Vape Marketing Trends
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Vape Marketing
The vape market is growing at a much faster pace
than expected. It is expected that the market
will cross 43 billion by 2023. With the
increased volume of the market, one thing is
evident that the competition is increasing among
the existing and new entrant companies. To get
success, the only way is to adopt the new vape
marketing trends. Some of the killer vape
marketing trends are shared in this slide.
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Shoppable Post
Social media has now become a market epicenter on
online. Companies are targeting the audience over
social media. Nowadays, they dont even let the
audience to think more and start creating a
shoppable post. Creating shoppable posts or posts
with the link to your site helps the users to buy
the products without changing the tab.
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Direct Messaging
A personal message is the best way to get
connected with the audience. Companies to give
the customers a more personal feel are taking the
conversations to DMs. Several brands are there
which are using WhatsApp, Facebook Messenger, and
IG messenger to get connected. DM always helps in
forging relationships with the customers.
Further, exclusive offers or coupons on DM can
increase the chance of a conversion.
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Micro Influencer
Influencer marketing is not a new concept in
digital marketing. Influencers with huge fanbase
on social media such as Facebook, Instagram,
TikTok, and YouTube can help the vape companies
to promote the new products through campaigning
and reviewing. It is a great way of marketing.
Micro-influencers often have a better engagement
rate compared to the popular influencers.
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Interactive Emails
Email marketing is nothing new in the market.
However, the approach has become different. Some
recent statistics show that email marketing has a
3200 ROI until February 2019. You need some
gorgeous, pixel-perfect email templates from a
web designers which will replace the plain-text
emails and newsletters. However, the easy way to
collect the email is by offering some free
coupons and freebies.
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UX As A Key Component Digital Marketing
Artificial Intelligence and Natural Language
Processing largely influence the algorithms of
Google. SEO will take a huge upliftment. The vape
industry largely depends on organic SEO, so it is
important for them to quickly adopt the latest
vape marketing strategies. You can start
measuring the advanced UX signals in Google
Analytics via the tag manager also.
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Thank You
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