Catalog Management: 5 Best Practices for Ecommerce Catalogs - PowerPoint PPT Presentation

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Catalog Management: 5 Best Practices for Ecommerce Catalogs

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Tagging your products using simple keywords is also important to make it easier to search catalog content. Tagging helps to classify inventory in your IT product catalog and moreover allows consumers to filter and sort products based on their preferred tags. – PowerPoint PPT presentation

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Title: Catalog Management: 5 Best Practices for Ecommerce Catalogs


1
Catalog Management 5 Best Practices for
Ecommerce Catalogs
2
  • 1) Displaying Comprehensive and Accurate Product
    Information
  • When quality product information is missing, how
    can you expect your customers to place orders on
    your ecommerce store?
  • A lack of trust and confidence sets in when your
    online store fails to provide in-depth product
    information. This eventually translates into a
    loss of business.
  • Including detailed product information is one of
    the best practices to follow in Ecommerce catalog
    management.
  • Showing comprehensive product data that includes
    product images, technical attributes, videos,
    stock levels, etc., is the first step towards
    building trust in your ecommerce business.

3
  • 2) Categorize your Products Properly
  • Want your consumers to quickly search for
    products on your ecommerce store? If yes, make
    sure to categorize all your catalog products
    correctly.
  • With proper categorization, the search results
    are able to retrieve products. Organize the
    products properly in specific classes.
  • Tagging your products using simple keywords is
    also important to make it easier to search
    catalog content. Tagging helps to classify
    inventory in your IT product catalog and moreover
    allows consumers to filter and sort products
    based on their preferred tags.
  • Say, you are selling a wide range of products on
    your ecommerce store. In order to make your
    products searchable via different keywords, make
    sure to tag every product with 2-3 relevant
    keywords.

4
  • 3) Proper Optimization
  • Optimization of product pages is necessary to
    increase visibility in search engines.
  • Although a Catalog management software helps to
    automate processes and allow you to manage your
    online catalog, you cannot forget SEO
    optimization, which is crucial to attract
    traffic.
  • In order to optimize product pages, it is
    important that the descriptions are SEO
    friendly.

5
  • 4) Customize Catalog for B2B Customers
  • In a B2B environment, it is important to provide
    a personalized shopping experience for your
    customers.
  • Catalog content varies from one B2B customer to
    another. Product categorization will change
    according to customer requirements. Hence you
    cannot display the same catalog for all your
    customers.
  • It is important that you segment your customers
    to create customer-specific catalogs. This means
    catalog content will vary depending upon who has
    logged into the store.

6
  • 5) Suggest Upsells/Cross-sells
  • Showing upsell and cross-sell products is one of
    the best catalog management best practices that
    can help to grow your revenue.
  • Apart from checkout, upsells and cross-sells
    (related/alternative products) should be
    displayed on product detail pages.
  • Moreover, displaying upsells/cross-sells gives
    you the opportunity to show the breadth of your
    catalog.
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