Best Practices to Grow Your Business with Android Apps on Google Play - PowerPoint PPT Presentation

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Best Practices to Grow Your Business with Android Apps on Google Play

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Building and deploying an app on Android is just one side of a larger story. The success of your business is not defined by the launch of its Android app on the play store. A successful deployment of the app is just the start. A start to the race which is endless and requires perseverance from the triumphant. – PowerPoint PPT presentation

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Date added: 13 February 2020
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Title: Best Practices to Grow Your Business with Android Apps on Google Play


1
Best Practices to Grow Your Business with Android
Apps on Google Play
  • -Hidden Brains
  • Enterprise Web Mobile App Development Company

2
Introduction
  • Building and deploying an app on Android is just
    one side of a larger story. The success of your
    business is not defined by the launch of its
    Android app on the play store. A successful
    deployment of the app is just the start. A start
    to the race which is endless and requires
    perseverance from the triumphant.
  • Along with launching and developing your app,
    engaging and growing your audience, and earning
    more revenue, optimizing the app, analyzing the
    results and conditioning the app accordingly is
    also important. There are a bunch of things that
    go into an apps actual success after completing
    the milestones of your dedicated Android app
    development services.

3
Time to give a spring cleaning to your store
  • Once you have deployed the app on the store, do
    not forget to ensure that your store listing is
    up to date with your latest product information.
    Check of the Google Plays guidelines too which
    states
  • Ensure that your apps icon falls under the new
    specifications.
  • Show the in-app or in-game experience for videos
    which focuses on the core features and content
    right in the initial 30 seconds. First
    impressions matter a lot. Google suggests
    landscape orientation over portrait orientation
    for videos.
  • If you have deployed a game, provide at least
    three 169 screenshots and a video. This makes
    you eligible to be featured in larger collection
    formats, increasing your conversion rate.

4
Optimize your apps performance and quality
consistently
  • It is highly suggested that you review your
    Android vitals dashboard which will help you
    articulate how your app is performing on core
    vitals metrics like crash rate, ANR rate,
    excessive wakeups, and stuck partial wake locks
    in the background.
  • The Google Play console is designed in a way
    where it can send you an email when it detects a
    sudden spike in a vital. Select Notification
    settings near the top right of the Overview page
    to get these important notifications.
  • You can also see how your app is doing along with
    others in the same category. All you need to do
    is create a custom peer group. It provides you
    with benchmark data which can help you decide
    whether you should invest more in fixing
    performance issues or app size.

5
You can take a lower-risk, higher-reward approach
  • In order to take a low-risk, high-reward approach
    for your app launch, you can use Google Play
    stores tools.
  • Firstly, test early versions of your app
    internally along with trusted users or you can
    test them at a larger scale with an initial
    public beta release of your app.
  • Next, try and Identify technical issues and
    address them before you release with pre-launch
    reports.
  • Lastly, release your update to a small percentage
    of users in the launch phase with staged rollouts
    which will help you confirm optimal performance
    before rolling out to everyone at once.

6
Go for a pre-registration before the big launch
  • Assuming that you are going to release a big app
    or a game this year. Consider creating a
    pre-registration campaign before the final
    launch. This makes the Play Store listing of your
    app discoverable before the mega launch.
  • This allows users to sign up where they will be
    notified once your app is live. In this way, you
    can easily drive awareness and build anticipation
    for a bigger, more successful launch. One other
    benefit is that you can incentivize users with
    pre-registration rewards when they have signed up
    for your app or game.

7
Consider Android App Bundle for modern
distribution
  • Switching to Android App Bundle for simplifying
    your releases is a smart choice. With this, you
    can shrink your download size, and ready your app
    or game for next-generation delivery features.
    Instead of using the monolithic APK, the app
    bundle is vital for modern app and game
    distribution.
  • On Google Play Store, more than 360K apps and
    games have made the switch, with an average size
    savings of 20 compared to a universal APK.

8
Always, always check your reviews and reply to
your users
  • Keeping a check on your user reviews and ratings
    about your app in the Play Console can help you
    uncover themes and see what features have the
    greatest impact on your reviews, and more.
  • More important is responding to those reviews.
    Users always appreciate making a personal
    connection. A response from the app owner itself
    has a big effect on how they feel about your app.
    According to the data from Google itself, users
    update their rating by 0.7 stars on average when
    developers respond to their feedback.
  • Google provides suggested replies which can help
    you get started for the reviews in English based
    on the content of the feedback.

9
Never keep your SDKs outdated
  • There are innumerous SDK developers who work
    round the clock in keeping their products current
    with the latest policy changes and security
    fixes. Make sure to update the apps SDKs
    regularly, majorly for for SDKs in data-heavy
    categories like analytics or advertising.
  • Also, double-check that your SDK uses HTTPS for
    default communication to backend servers.
  • Be open for communication
  • It is also equally important to make sure now and
    then that all the lines of communication are open
    like your primary account email address. Google
    sends all the important emails about your account
    and updates to Google Play. Keep checking this
    account on a regular basis.

10
Conclusion
  • These tips and best practices ensure that you
    meaningfully grow your business this year and for
    all the years to come. Most of these guidelines
    are suggested by Google itself which have stemmed
    out of experience and lessons.

11
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