What is Mobile Analytics and its Benefits over Web Analytics - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

What is Mobile Analytics and its Benefits over Web Analytics

Description:

Mobile analytics is a tool that captures the details of a user’s experience within a mobile app development, ios app or website development. – PowerPoint PPT presentation

Number of Views:0

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: What is Mobile Analytics and its Benefits over Web Analytics


1
What is Mobile Analytics and its Benefits over
Web Analytics  
  • What is Mobile Analytics?
  • Mobile analytics tells mobile consumer behaviors
    that provide the data-driven insights you need to
    create engaging mobile experiences and generate
    more revenue from your mobile apps. Mobile
    analytics is a tool that captures the details of
    a users experience within a mobile website or
    app. Analytics platforms collect data on each
    users response to advertising and marketing
    campaigns, as well as key metrics like events
    triggered and time spent in-app.
  • Mobile analytics solution helps marketers in four
    key areas understanding the user, measuring the
    impact of lifecycle campaigns, informing A/B
    tests, and highlighting significant changes. All
    of this is available in an easy-to-use dashboard
    that helps users to focus on optimizing campaigns
    rather than crunching numbers.
  •  

2
  • Mobile Analytics measures users interaction with
    the app in addition to metrics about the app
    itself, such as app installs, app launches, taps,
    screens, events, app versions, flows, user
    retention, funnel analysis and more. Moreover,
    just like in web analytics, mobile analytics also
    tracks and measures similar metrics on users such
    as how many new users used the app, from which
    countries, using which devices and versions,
    whether they followed a link on a marketing
    campaign or an application store search.

3
What can you track using Mobile Analytics?
  • Mobile App Analytics is not just covered to
    knowing how many people downloaded the app or how
    you are generating revenue out of it or what
    people think about your app. Its actually more
    than that.
  • Mobile analytics typically track Page views,
    Visits, Visitors, Source data, Active Users,
    Strings of actions, Location, Device information,
    Login/logout, Custom event data. Mobile analytics
    can reveal User Acquisition Metrics, fallout
    rates, anomalies, Engagement Metrics, conversions
    and more to help lower app abandonment, nurture
    re-engagement and lift retention. An effective
    performance analytics solution monitors your app
    in real-time and enables you to learn exactly
    which users and transactions are impacted the
    moment a problem is detected. We can track
    Revenue Metrics, Average Revenue per User (ARPU),
    Retention, Crash Report, Cost per Install (CPI),
    Cost Per Loyal User (CPLU), and Network issues.

4
How is Mobile Analytics different from Web
Analytics?
  • In the past, companies treated mobile and
    non-mobile devices as separate and even used a
    separate vendor for their web analytics, but this
    is becoming a rarity. Most modern product
    analytics platforms track users on both mobile
    and desktop devices. That said, the physical
    differences in screen sizes and aspect ratios
    lead to slightly different mobile and non-mobile
    user experiences. On mobile, users have fewer
    screens such as 4 to 7 inches and interact by
    touching, swiping, and holding.
  •  

5
  • As a result, mobile app and site pages are lack
    with fewer navigation options. Fonts are bigger,
    and users take relatively fewer actions. On a
    desktop, users have larger screens up to 10 to 17
    inches and interact by clicking, double-clicking,
    and using key commands. Website tracking
    generally involves more interactions, more
    content, larger menus, and more links per page. A
    mobile analytics platform will account for this
    device disparity and provide one single,
    centralized console that recognizes unique
    individuals and their behaviors across devices.
    Mobile and web analytics interconnect to provide
    a more meaningful profile of your customers,
    which allows you to create and deliver seamless
    experiences across channels and devices.

6
  • Your product is the eye of your business. And as
    a business proprietor, entrepreneur, or product
    manager, you know that it needs to be perfect. In
    a period where consumers have hundreds of choices
    for any product or service, companies have to
    understand their mobile analytics and what they
    indicate. I hope this blog will help you to give
    insights into Mobile Analytics.
  • Visit for more info https//www.sovereignconsult.
    com
About PowerShow.com