What Is Digital Marketing

1
The Kapslog Institute Of
Advance Digital Marketing
2
(No Transcript)
3
What Is Digital Marketing

• Digital marketing is the Promotion Strategies of
  products or services using digital techniques, In
  other words we can promote our business on the
  Internet, or also including mobile phones,
  display advertising, and any other digital medium.
  
• It Includes
• Search Engine Optimization
• Social Media Optimization
• Pay Per Click
• Email Marketing
• Content Marketing
• Search Engine Marketing

4
Search Engine Optimization

• SEO stands for search engine optimization. It
  is the process of getting traffic from the
  free, organic, editorial or natural
  search results on search engines.
• On Page Optimization
• Off Page SEO
• Keyword Research
• Lead Generation
• Landing Page Optimize
• In the journey of becoming a Professional Digital
  Marketer, Learning SEO perhaps plays the most
  crucial role. If you know how to do SEO correctly
  for a newly launched website, then you have
  already crossed one hard hurdle. But SEO is not
  only for the new site but as well as old websites
  who want to stay relevant on the search engine. 

5
Social Media Optimization ( SMO )

• When you are doing a digital marketing course,
  after SEO, you will learn SMO, social media
  optimization is the second most important thing
  you need to learn. If we wanted to describe in a
  simple world, creating brand awareness via
  various social media is called social media
  optimization. But there are a lot of things in it
  more than merely a definition.
• Social Media is the process of creating
  awareness of a product or brand via social media
  platform to increase sales or achieve a result.
  If you are reading about it, you will find a
  different definition on every other platform. But
  we have provided you with the crux of it. SEO
  take months to get a result. But if a company
  receives social media strategy in a right way, it
  will be fruitful earliest then SEO.

6
Pay Per Click ( PPC )

• PPC stands for pay per click. it is the modern
  way of advertisement. In PPC advertiser have to
  pay for each advertisement clicked by users. in
  other words if you want a click on your
  advertisement then you have to pay for each
  visit. Search engine optimization is the most
  popular form of PPC, It gives a permission to
  advertiser to bid for ad placement. When some
  search for his business or related brand then
  Google will show your advertisement and then
  visitor click on that, so you to pay for per
  click. This is called PPC. This is most important
  part of Digital Marketing. In Today's world PPC
  is know used by many users. Price for every
  advertisement is not same, if you want to use
  PPC, then you have to read everything about PPC
  and then you can use it know.

7
Email Marketing

• The definition of Email Marketing. In simple
  terms, using Email to promote your services or
  products is called Email Marketing. Using Email
  to develop a client base could be another
  definition of it. It depends upon you how you see
  it. It is one of the channels of Digital
• Marketing. 
• What are the ways to use email marketing
• Lets say you want to learn Email Marketing. But
  why do it, what are how it can help you. Well,
  the reasons are simple. The first is to build a
  Relationship. You see, Email is a personal
  Engagement, so when a prospects response to your
  email, they are willing to create an intimate
  relationship. Once you build the link, it leads
  to Brand Awareness. After all, when people begin
  to notice your company, your sales and value
  increase as well. Via Email, You can share the
  latest content from your website. If you use the
  internet widely, you will see site asking for
  your email address to provide with most recent
  updates. In the end, companies use it for Lead
  generation.

8
Content Marketing

• Content Marketing is the way of planning,
  developing and managing of the content on various
  platforms. Whether you are posting content on
  your website or social media, every one of these
  things needs a strategy. Without a strategy, it
  eventually will fall. Now, What you should
  content strategy should have. It should have a
  clear message, your business plan, and what
  problems solutions you are offering to the users
  who are coming on the website to read it. Define
  your goals, Research about the audience, Adjust
  your content according to it, then publish it.
  This is a content strategy in a nutshell. It is
  the most important part of any website, so
  whenever you make a new website, so remember that
  content is king of seo. You can learn content
  marketing from any digital marketing institute.

9
Where TO Learn Digital Marketing Course In Delhi

• If you want learn Digital Marketing Course In
  Delhi, you can visit www.institute.kapslog.in or
  you call at 917303579757  and ask your all
  doubts related to digital marketing. Here you can
  learn complete digital marketing including SEO,
  SMO, PPC, Email Marketing, Content Marketing and
  everything. We will provide 100 job placement
  with 99 practical test. We are oldest institute
  in India. You will trained by only Google
  certified trainers with many years of experience.
  You can also join this institute in your weekend
  days, if you are doing job anywhere or you are
  busy somewhere. The Kapslog Institute Of Digital
  Marketing is the Indias leading brand, over
  16585 professionals have been got trained from
  here and they are doing their jobs in large
  companies. You can visit The Kapslog Institute at
  A-3/12 Second Floor, Janakpuri, New Delhi, Delhi
  110058.

10
(No Transcript)
11
Thanks For Watching The Kapslog InstituteVisit
https//www.institute.kapslog.in/ OR
Call917303579757