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Title: The future of Digital Marketing | SMBELAL.COM


1
DIGITAL MARKETING FUTURE
  • 10 interesting articles you can read about the
    future of Digital Marketing

2
TABLE OF CONTENTS
Introduction
01
Change in Marketing
02
10 Articles you can read about DM Future
03
Conclusion
04
3
INTRODUCTION
  • Emerging technologies and developments are
    shaping the future. The modern-day marketing is
    different than a decade ago, and the future of
    digital marketing will be way more different. So
    where is the marketing today and what can we
    expect from the future of digital marketing?
  • Must-read articles about the future of
    digital marketing can shed light on this
    important subject.

4
CHANGE IN MARKETING
  • Mobile is on the rise. Digital transformation
    affects buying behaviors and decisions of
    consumers. People spend time on their mobile
    devices such as smartphones, tablets or laptops
    more than ever. The marketing landscape is
    shifting its focus from the brand itself to
    putting the customer at the center of the
    strategy. Apparently, marketers should stay a
    step ahead of their customers needs.
  • Marketing departments are using powerful
    narratives to tap into peoples desires, wishes,
    and aspirations. They combine creativity,
    technical data, analytics and also digital
    engineering in order to stay up-to-date on the
    latest trends and technology.
  • There are plenty of technological
    developments in this field to take in today such
    as AI, VR, chatbots and more.

5
ARTICLES YOU CAN READ ABOUT THE FUTURE OF DIGITAL
MARKETING
HOW DIGITAL MARKETING WILL CHANGE IN 2019
  • The founder of Neil Patel Digital and Wall
    Street Journals top influencer on the web Neil
    Patel shares 2019 tips with marketers. Patel
    thinks that search engine algorithm will continue
    to change in this year. The complicated algorithm
    updates will make things harder. He says If you
    want to beat Google, you have to shift your
    mindset.
  • Means that you need to understand your users
    first. As there is so much content on the
    internet, you need to focus on new content types
    and on new search engines. In this article, you
    can also find useful information about conversion
    rate optimization and funnels.

6
DIGITAL MARKETING IN 2019 A GLIMPSE INTO THE
FUTURE
  • Robert Allen from Smart Insights thinks that
    marketers will have full control of customer
    experience in the near future. According to The
    Economist Intelligent Units research, by 2020
    top 3 hottest trends for marketers will impact
    the organizations.
  • These are mobile devices and networks,
    Personalization Technologies and the Internet of
    Things. The key channels for measuring marketing
    efforts will still be social media, web and
    mobile apps.

7
WHAT IS THE FUTURE OF DIGITAL MARKETING
THE FUTURE OF DIGITAL TRANSFORMATION WHAT DOES
IT LOOK LIKE HOW TO PLAN FOR IT?
  • Forbes Adrian Gomez relays information about
    the constant change of digital marketing in his
    article. Gomez tells businesses to leave outdated
    strategies behind and adopt innovative ones by
    telling stories, leveraging reviews and
    generating buzz with authenticity.
  • He also thinks that the shopping experience
    of customers need to be changed by marketers and
    brands should improve strategies for potential
    customers as well as current ones.
  • Digital Marketing Institutes article discusses
    2018-2020 changes in digital marketing and how
    organizations can implement them. Digital
    transformation does not only mean technology, and
    it will eventually affect every industry. The
    companies should make preparation for the
    upcoming changes.
  • In the future, traditional business models will
    leave their place to the platforms that companies
    can directly connect with customers. You can also
    find opinions about blockchain, the importance of
    transparency for companies in the future and new
    partnership ecosystems.

8
FUTURE OF DIGITAL MARKETING 8 EXPERTS SHARE
THEIR PREDICTIONS
EYES ON THE FUTURE TOP 5 DIGITAL MARKETING
STRATEGIES OF 2019
  • In todays constantly changing high-tech era,
    companies race with each other to gain more
    online attention. In the digital marketing scene,
    there could be a dramatic shift for social media,
    SEO, content marketing
  • Entrepreneur author and founder of Omnicore
    Group, Hafiz Muhammad Ali believes that you
    should reconsider your marketing strategy as
    methods once worked for you, might no longer work
    for you now. He discusses 5 business-critical
    digital marketing that probably will shape the
    coming years.
  • From voice search to machine learning, 8
    digital marketing experts share their predictions
    in Tyler Putzs article. Theyre on the same page
    about developing technologies will continue to
    shape the future of digital marketing. You can
    read and discover insights from leading digital
    companies like Search Engine Land, Backlinko and
    more.

9
THE FUTURE OF DIGITAL MARKETING CONTENT
MARKETING PREDICTIONS FOR 2019 AND BEYOND
10 KEY PREDICTIONS ABOUT THE FUTURE OF DIGITAL
MARKETING
According to Dave Charest, Director of Content
Marketing at Constant Contact, email marketing is
one area where customized messaging is being
brought to life, as many small businesses have a
variety of products to offer. If you want to
learn where is the marketing today and where
might we be heading tomorrow, these 10 key
predictions shared by Workspace Digital might be
useful for you.
Social media and influencer marketing maturing
from its early days and they are powerful
marketing channels today. Even though its
impossible to imagine digital marketings future
in terms of opportunities it may offer from
today, Michael Brenner tells about his
predictions in content marketing, social media,
voice search, and other advanced technologies in
this article.
10
11 DM TRENDS YOU CAN NO LONGER IGNORE IN 2019
THE FUTURE OF MARKETING IN A TECHNOLOGY DRIVEN
WORLD
Knowledge Management Training Lead at
Google, Andy Devey provides insight about what
tomorrow looks like for digital marketing and
what organizations can do to grow. For Devey,
mobile has a great impact on our daily lives, and
the need for assistance has increased. Companies
should be in the right place at the right time to
engage their customers. He also introduces
businesses with 3 new realities improving
customer experience, breaking down technological
and organizational silos.
Artificial Intelligence or visual search is no
longer a scene from a blockbuster science-fiction
film. The digital marketing landscape is
witnessing a dramatic shift. Nidhi Dave from
Single Grain digital agency, says that so many
new trends and strategies are evolving in the
current high-tech. The internet-connected era is
a fact and businesses need to know how to use
them for their marketing efforts and gain
success. He advices readers to always stick with
the latest trends and shares 11 key digital
marketing trends for 2019.
11
WRAPPING UP!
  • If you want to learn more predictions and
    insights about the future of digital marketing
    and prepare your business starting from today,
    these 10 articles above can be an excellent guide
    for you. 

12
THANKS!
  • Does anyone have any questions?
  • hello_at_smbelal.com
  • smbelal.com

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