10 Tips to Help You Build a Great Website Strategy - PowerPoint PPT Presentation

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10 Tips to Help You Build a Great Website Strategy

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Every business should invest in designing a strong web strategy. A monotonous, static website that communicates in one direction without segmentation will not exhibit your website well. b – PowerPoint PPT presentation

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Title: 10 Tips to Help You Build a Great Website Strategy


1
10 Tips to Help You Build a Great Website Strategy
2
Introduction
Every business should invest in designing a
strong web strategy. A monotonous, static website
that communicates in one direction without
segmentation will not exhibit your website well.
3
Tips
  • Define What Your Target Customer Looks Like
  • Establish Your Top 3-5 Goals and Order Them in
    Priority
  •  Determine Your Branding Strategy
  • Create a Site Map with your Goals Top of Mind
  • Research Keywords in Your Industry that Customers
    Search For
  • Write Copy that Gives you Great On-Page SEO
  • Build a Professional Looking and Functioning
    Website on All Devices
  • Create Web Pages as Landing Pages
  • Create an Analytics Strategy
  • Better today than yesterday. Better tomorrow than
    today.

4
Decide your Business Goal
The first and foremost step in creating a website
strategy is to determine your long-term and
short-term goals for your website and what all
the strategies you will follow to achieve those
goals.
5
Identify Your Target Audience
  • Identifying your target audience will play a
    vital role in the designing and functioning of
    the website.
  • will help you impact your website appearance.
  • will also help you to figure out small details
    and features like font size, font style and much
    more.

6
Targeting so important
Why is Targeting so important?
7
Research on Latest Web Design Trends
8
Decide your Brand Image
  • Many designers are inspired by the latest trends
    so much that they implement them to their website
    without thinking about what image they want
    actually want to use to carry.
  • Think about the color, you want to use to reflect
    the emotion of your website. When you are
    designing a website, the website should personify
    the character and nature of your brand.
  • Every website has a brand image, whether it is an
    eCommerce or blog website.

9
Mobile Optimization
Dont forget to build your website mobile
responsive.
  • According to a survey approx. 53 of traffic
    comes from smartphones or tablets.
  • Mobile commerce ready means that your website
    should be responsive on all mobile devices
  •  your website should be mobile-friendly
  •  It should be mobile responsive.

10
Test the Website
Be a lot conscious about the website performance
too
  • This part of the strategy helps you to test the
    website and provide changes where needed.
  • By testing and tracking the effects of those
    improvements will help you to determine how the
    audience is interacting with your website.
  • Deploying the use of such tools will easily help
    to analyze the websites load time on different
    platforms like desktop, tablets, and mobile.
  • Help to figure out the bugs that were leading to
    such a situation.

11
Conclusion
  • Remember that you should keep an eye on your
    competitors and make the best of it. Follow these
    points and you will be able to turn a boring
    website into a brilliant website
  • So, what are you waiting for? Go and design your
    website now!!

12
Thank You
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