BIG DIGITAL WANTS TO MAKE EVENT SIGNAGE ‘BEAUTIFUL’ - PowerPoint PPT Presentation

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BIG DIGITAL WANTS TO MAKE EVENT SIGNAGE ‘BEAUTIFUL’

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Serial entrepreneur Mike Girgis has returned to digital out-of-home advertising with a new startup media shop slash experiential agency, formally launching this week under the name Big Digital. Rather than wading into the already crowded market for digital outdoor, Big Digital plans to focus on portable, temporary and small-scale activations for conferences, retail pop-ups and seasonal displays. It won’t just provide screens, but will consult with clients to design custom content for them. – PowerPoint PPT presentation

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Title: BIG DIGITAL WANTS TO MAKE EVENT SIGNAGE ‘BEAUTIFUL’


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BIG DIGITAL WANTS TO MAKE EVENT SIGNAGE
BEAUTIFUL
  • By BIG DIGITAL

2
Serial entrepreneur Mike Girgis has returned to
digital out-of-home advertising with a new
startup media shop slash experiential agency,
formally launching this week under the name Big
Digital. Rather than wading into the already
crowded market for digital outdoor, Big Digital
plans to focus on portable, temporary and
small-scale activations for conferences, retail
pop-ups and seasonal displays. It wont just
provide screens, but will consult with clients to
design custom content for them.
3
  • Girgis told Marketing he got the idea for a
    service-oriented OOH shop back in his days at
    OneStop Media, the OOH network he co-founded in
    2005. Retail and event-focused clients OneStop
    worked with couldnt always make big investments
    in high-tech, big-screen displays that they only
    planned to use a few times a year. But, there
    werent opportunities for renting that kind of
    equipment either all the digital signage
    companies OneStop looked into working with only
    had pricey permanent displays available.
  • Another big pain point for clients that
    wanted digital displays for conferences was that
    they had to coordinate the effort between the AV
    team that owned the equipment, the creative
    agency that designed the content, and whoever
    showed up on site to set everything up, Girgis
    said. Most of the time, they were doing it
    without any way to measure its effectiveness.
  • Big Digital claims it can do all three. If
    you could take an AV company and a creative
    agency and mash them up, thats probably Big
    Digital, Girgis said. Weve got digital
    strategists in-house, and weve been doing
    digital out-of-home for fourteen years, so we
    understand the tech.

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  • EMPHASIS ON PORTABILITY AND EASE
  • If you still think of out-of-home as a
    traditional media format, you wont after seeing
    Big Digitals standup displays. The team has
    spent the past 18 months building and testing a
    range of modular sets that combine up to 12
    widescreen LCD screens, as well as LED
    backlighting, 3G network connectivity, and wifi
    access points for communicating with nearby
    devices.
  • The standard format displays are all named
    after friendly famous elephants, to make them
    more memorable and less intimidating. But the
    modularity gives them a lot of flexibility as
    well, Girgis said. The aluminum frames can be
    quickly resized and the signs can be adjusted to
    create entranceways, digital shelving, or
    in-store endcaps. Big Digital took inspiration
    from IKEAs do-it-yourself philosophy theyre
    designed to be set up and taken down in under an
    hour, by anyone who can read the instruction
    booklet.
  • Theyre also all brandable, with space for the
    client to physically white-label each sign with a
    logo and company name. We want it to look like
    the client has spent a lot of money, he said.

5
  • ALL-IN-ONE CREATIVE AND ANALYTICS
  • Rather than pitching itself on tech, Big
    claims its approach is consultative and
    content-first, more like an experience design
    agency. In-house strategists figure out what the
    clients goals are, whether its putting a
    product or brand on display in high-definition or
    getting conference attendees to approach and
    engage with a booth or sponsorship activation.
    Then, they customize the physical display and
    design the clients content around those goals.
  • The last, crucial component to its service is
    analytics. According to VP and co-founder Jeff
    Wismer, Big Digital uses wifi hotspots to track
    when people (or more accurately their mobile
    phones) are dwelling near the display.
    Post-activation, Big Digital will report on how
    many people engaged with a clients displays,
    which activation performed best, and when each
    one saw the most traffic.

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  • Wismer said for a lot of event organizers,
    analytics usually extend to number of tickets
    sold and no-shows. For such a big investment,
    marketers and sponsors want to see measurable
    results. Foot traffic heatmapping the same kind
    that retailers are starting to do to figure out
    which of their displays and products are
    performing best can add a lot more
    measurability to events, he said. Big Digitals
    reports tell clients how many people showed up,
    but also what time they showed up, what
    presentations and showrooms they attended, and
    when they headed to the bar.
  • Weve heard the numbers from some of our
    clients, who build these booths and have 50 shows
    a year, said Girgis. You think about the number
    theyre spending with no analytics!

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  • Contact Details
  • Address
  • 116 Geary Ave 202a,Toronto, ON M6H4H1, Canada
  • Website
  • https//www.bigdigital.ca/
  • Email
  • info_at_bigdigital.ca
  • Mobile Number
  •  888-512-5590
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