Importance of Logos in branding of businesses - PowerPoint PPT Presentation

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Importance of Logos in branding of businesses


Branding is defined as a toolbox of marketing and communicating techniques that help to distinguish a business or startup from competitors and create a lasting impact in the minds of customers... – PowerPoint PPT presentation

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Title: Importance of Logos in branding of businesses

Importance of Logos in branding of businesses
  • By
  • Logo Orbit

understand the Importance of Logo
  • We need to learn a bit about the terms Logo and
    Branding. A Logo is a graphic mark or symbol
    usually used by the companies, organizations and
    individuals to build a recognition in masses.
    Logos are intended to symbolize agencies
    manufacturers or businesses identities and foster
    their on the spot consumer recognition.

Build a lasting first impression and trust
  • Before buying or connecting with your business, a
    customer always builds a first impression
    partially by your brands logo. Here a
    professional Logo will help you to build a
    lasting trust in eyes of your client.

Engage new customers
  • A well founded Logo can encourage customers to
    deal with you. Also, this can help you to get the
    direct clients. A logo is important in getting
    new customers because your existing customers can
    memorize your brands Logo so that they can refer
    you to others. This referring cycle will drive
    new customers and leads for your business.

Be prominent from competitor
  • Just go through the list of your competitors and
    youll notice many brands getting low or zero
    business due to the unprofessional branding. So
    to be a leader in your niche, you need to get a
    Logo design that makes your brand stands out.

Make customers that likes to stick with your
  • If your brand and Logo is eye catching then, the
    chances of your customers trying a new business
    are very less. The powerful branding and Logo of
    your business can build a long stable
    relationship between your company and its
    customers. Dont ever let your competitors entice
    your loyal customers.

Be remembered and viral for a long time
  • A Logo is great when it is being made to be
    evergreen. A highly impact creating Logo can make
    your brand remembered for a long time. It can
    also help your business to become viral and
    famous. Thus, resulting in the boost of the
    growth of your brand.

Increase ROI
  • As customers develop to recognize, like and agree
    with a particular business. Theyre much more
    likely to reply positively to successive
    encounters with a Logo. Which will doubtlessly
    take brands return of investment (ROI) to a high
    level. Furthermore, a nicely designed Logo
    implies a strength of professionalism and
    competence that could help steer new customers
    toward deciding on the business instead of a
    competitor with no or substandard Logos.

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