Small Business Email Marketing Strategy & Tips - PowerPoint PPT Presentation

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Small Business Email Marketing Strategy & Tips

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Small Business Email Marketing Strategy & Tips – PowerPoint PPT presentation

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Date added: 10 January 2020
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Title: Small Business Email Marketing Strategy & Tips


1
Small Business Email Marketing Strategy Tips 
  • LEADSCRIBE

2
Small Business Email Marketing Strategy Tips 
  • It must be worth every penny spent on marketing,
    and small businesses need to make sure they see a
    number of benefits all at once. Unfortunately,
    most small businesses do not have the budget or
    luxury to run several simultaneous campaigns
    covering all kinds of media. It's important to
    return on investment.

3
1. Start building your list
  • You need to have connections to send those emails
    before you start sending emails. You will set up
    lead capture forms on your website to do that. Be
    sure to include text that explains what users
    sign up for when they email you. You need to have
    connections to send those emails before you start
    sending emails. You will set up lead capture
    forms on your website to do that. Make sure to
    include text that specifies what users sign up
    for when they contact you.

4
2. Develop your own unique brand.
  • Email marketing is a great way to develop your
    brand as it provides you with a direct line to
    your customers ' or potential customers ' email
    inboxes. Regular updates provide a great
    opportunity for your subscribers to create a
    unique voice, style, and image.What would you
    like to be your brand? Create and follow a brand
    guide with every email you send. Not only is
    through email an opportunity to connect with your
    subscribers, but it is also an opportunity in
    their minds to further enhance your unique brand
    image.

5
3. Become an expert with expert content.
  • As a small business owner, when it comes to your
    business area, you are often seen as a local or
    regional expert. One way in the minds of
    consumers to further cement this reputation is to
    continue to position yourself as an expert
    through the use of content.Email marketing
    doesn't just have to be about offering coupons
    and selling information. You can also use email
    marketing to deliver unique content that your
    subscribers will enjoy reading or watching in
    addition to emails designed to drive traffic to
    your business.

6
4. Email marketing is efficient with your time
and budget.
  • There are time and budget constraints within a
    small business, and there is simply no way around
    this in most situations. While it would be nice
    to buy an advertisement to play during the Super
    Bowl, for most small business marketing budgets,
    it is not a choice. Also targeted direct mail
    promotions can be expensive to send flyers to
    people's mailboxes near you. You may pay several
    dollars per flyer delivery between the expense of
    designing, printing, and mailing. Give flyers to
    a thousand people and you have on your hands
    unexpectedly a very costly initiative, with no
    guarantee of success.

7
5. Build credibility as a business.
  • Creating a reputation is one of the biggest
    obstacles a small business has to conquer. Why
    should someone give you their company when you
    can't recognize your name as much as the big box
    store down the road?
  • The reason people have faith in big names is
    primarily marketing. Those names are familiar to
    them, and they make more trust in these brands.
    By using email marketing, you can create a
    reputation by keeping in touch with your clients
    and keeping them up-to-date on your company.
  • Leadscribe - We forward enquiries for your
    business
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