Digital Marketing Training institute in Mumbai

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• Pay Per Click (Google Ads)

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Introduction of Pay Per Click

• PPC stands for Pay per Click is a model of
  Internet Marketing in which advertisers pay fees
  each time when their adds clicked.
• In Pay Per Click Google rewards the advertiser
  who makes the ads relevant to audience by
  charging less amount for ads click

Why PPC?

• In Digital Era, ppc has proved its worth of being
  one of the best platforms for online advertising.
• For instance result, PPC is very important,
  because ppc works on bidding system. It has
  rapidly evolved itself in Internet Marketing.
• It has become a successful marketing channel that
  even experts and successful business man
  recommends to promote your business online.
• One of the most advantage of the ppc is
  advertisers has to pay only when his ads get
  clicked.

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Advantage of Pay Per Click
Cost Effective Because you only pay when a user
actually reaches your website, it can be good
value for money. You can choose as much as money
you can. Target You can choose your audience as
per demography, behaviours, location and
all. Measurable PPC campaign can be set up to
carefully measure effectiveness. You can
determine exactly how much money you have spent
on particular campaign. Customizable you can
customised your campaign what is best for you..
Whether it is bidding or Adcopy. Training
Resource There are many Digital marketing
training institutes and material will help you to
grow your skills.
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Disadvantage of Pay Per Click
Time investment Campaign set up is not the only
task is PPC. You need to spend the time to
optimise the campaign to get the best
results. Skill required It can take some
practice to set up a campaign. Many business
choose to use agency specialist. Cost can
quickly add up if you are not monitoring or
optimizing the campaign to make sure to get the
return on investment, money could be
wasted. Clicks and visit are not always lead to
sales You need convince the user and convert
them to customer.
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How Google Determines which ad is shown where?
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Ad Rank Ad rank is basically to determine the ad
position of your ad as compare to other ads.
Adrank rank Is calculated by multiplying of bid
amount and quality score.
Quality Score A good quality score is depends on
what keywords you are looking at. Standard
quality score exist in between 8-10. Quality
score is used by Google. Good quality score for
high intent keywords is 7 to 9.
CPC Bid This is maximum bid you specify for your
keywords. Google reduced CPC cost by observing
ad relevancy and quality score.
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Keywords Match Type in Google
Exact Match People only see your ads when you
types exact keywords. Exact match keywords bid
always high and exact match always help you to
get the better traffic. For example suppose
wedding dress and user types wedding dress and
then your ads will be shown to him. Phrase
Match People will see your ads only when they
typed another words before and after your key
phrase. It is also best match types to generate
traffic. For example wedding dress and user
type white wedding dress then your ads will shown
to him/her. It gives you more control on your
keywords bid. Broad Match this is default match
type keywords when you set up the campaign. It
can be related to any words that can be synonyms
or close variant and it can also be any order.
For example suppose your keyword is wedding dress
and user type wedding grown, then your will be
shown to him. It can be very costly so we would
suggest you to avoid this match type. Modified
broad match when you ad sign before your
keywords, it is considered to be broad match
modifier. The more targeted version of broad
match. It is best match type to get the best
return on investment and more clicks at the same
time. For example wedding dress and example
search is dress for wedding. Negative Match A
negative broad-matched keyword, as Google defines
it is, a keyword setting that allows you to
exclude your ad for searches where every word, in
any order, of your keyword phrase appears in the
search. For Example wedding dress and example
search wedding outfit.
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Use the Google Ads Performance Grader to Grade
Your PPC

• Once youve established your AdWords Campaign,
  you can use Word Stream's AdWords performance
  grader to check your progress. The Performance
  Grader is a comprehensive free tool that helps
  you evaluate how your AdWords pay-per-click
  campaigns are performing in key areas such as
• Quality Score
• Text Ad Optimization
• Impression Share
• Click-Through Rate
• Use of Negative Keywords
• The AdWords Performance Grader is an entire suit
  of pay per click services in a single tool.
  It's expert analysis shows you where and how to
  make improvements to your AdWords campaign that
  will improve your performance and save you money.
  Following PPC best practices have never been
  easier its fast, secure, and free.

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Thanks Visit us https//basecampdigital.co/
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