Law Firm Online Marketing Guide for 2020 - PowerPoint PPT Presentation

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Law Firm Online Marketing Guide for 2020

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In this PPT, we describe some tips to law firm online marketing guide for 2020. Online marketing is crucial for any business in today’s digital world. We’ve put together 5 proven law firm online marketing ideas for you and your legal firm to implement. – PowerPoint PPT presentation

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Title: Law Firm Online Marketing Guide for 2020


1
Law Firm Online Marketing Guide for 2020
2
Email us info_at_conroycreativecounsel.com Call us
1 855 835 5329
Introduction
Now in these days, Online marketing is the need
of all types of business including legal firms.
Weve put together 5 proven law firm online
marketing ideas for you and your legal firm to
implement. Its challenging enough to be a
full-time lawyer, keeping up with your current
cases, let alone trying to figure out how to
consistently acquire new cases. Marketing a law
firm while trying to practice law can get
overwhelming. These 5 law firm online marketing
ideas will help you grow your law practice and
will improve your legal marketing.
3
Email us info_at_conroycreativecounsel.com Call us
1 855 835 5329
Define Your Law Firms Marketing Goals
  • Many law firms do not focus on online marketing,
    because theyre used to traditional marketing
    or print, radio, and billboard advertising used
    to be able to do. Spending a large sum of money
    for some amount of impressions or value-added
    placement is common in this realm.
  • With Online marketing, you can segment your
    budget into many categories that will reach
    different audiences with different messages
    thereby increasing the effectiveness of your
    overall marketing strategy.

4
Email us info_at_conroycreativecounsel.com Call us
1 855 835 5329
Evaluate Your Law Firm Websites Performance
  • One of the first steps is to evaluate your
    websites performance to see if everything is
    working how it should. Webpage load speed is a
    high-value indicator for website performance, so
    making sure that your website is serving static
    pages or using a CDN may help reduce the load
    times for your visitors.
  • If your firm has a developer, you can simply
    forward this report for immediate improvements
    and move on.

5
Email us info_at_conroycreativecounsel.com Call us
1 855 835 5329
List Your Law Firm on Legal Directories
  • Many lawyers fail to even indicate which practice
    areas they specialize in, or which locations they
    are able to cover for their clients. This is
    vital information for your website visitors. Its
    also important to keep your Law Firms details up
    to date and complete across the directories that
    your potential clients will likely discover your
    business.
  • Also, recommend that your practicing attorneys
    connect their digital profiles to your law firms
    digital marketing platforms.

6
Email us info_at_conroycreativecounsel.com Call us
1 855 835 5329
Run Measurable Search Engine Ad Campaigns
  • Anyone with a Gmail account can set up a Google
    search advertising campaign for a law practice,
    but it takes years of training and experience to
    actually run campaigns that perform well. There
    are some attorneys who attempt to run search
    campaigns, but often they stop because they dont
    see the results they want.
  • If you want to run a search campaign, make sure
    and include negative keywords and make sure you
    have all the tracking to measure which keywords
    are driving new client leads. Measure everything.

7
Email us info_at_conroycreativecounsel.com Call us
1 855 835 5329
Write FAQs For Potential Clients
  • FAQs (Frequently Asked Questions) pages are a
    great way to preempt qualified responses from
    your legal team about the type of services you
    provide and the manner you wish to convey to your
    potential customers.
  • As voice search becomes more relevant to search
    engine ranking, questions such as How can I get
    my immigration visa renewed? through a voice
    search on a mobile device may bring a potential
    client to your website because youve already
    supplied a direct answer to this question on your
    FAQs page.

8
Contact Us
We are always happy to make valuable new
contacts.
info_at_conroycreativecounsel.com
https//conroycreativecounsel.com
Irvine, CA, USA Zip Code 92618
855.835.5329
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