Global Matcha Industry 2024 Market Report; Launched via gminsights.com

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Global Matcha Market size worth over USD 4 bn by
2024
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Key Insights from Matcha Market

• Rising consumption rates along with increasing
  health awareness of nutritious food beverages
  will propel matcha demand. This rise in demand
  can be attributed to its nutritional benefits,
  unique flavor and texture along with its extreme
  versatility to be incorporated in wide range of,
  dairy products, bakery and beverage application.
  It is also rich in antioxidant and vitamin
  components thus fueling global demand.
• Global matcha market from pan fried production
  technology is anticipated to witness significant
  gains at over 6.5 during forecast period owing
  to its easier faster manufacturing process.
  Chinese (pan-fried) is a major exporting grade
  due to its higher production capacity and shares
  over 90 of the total exports. They are also the
  cheaper grade of product when compared to Japan
  (steamed). Growing youth population, purchasing
  power and acceptance of matcha contribute a major
  share in sales. It is widely consumed as regular
  tea however it also is incorporated into ice
  creams and bakeries thus boosting product demand.
  
• Higher prices of this powder compared to other
  green teas with low consumer awareness towards
  product might higher industry growth. Other
  restraining factors include high production cost
  incurred due to massive transportation cost along
  with being a labor intensive industry. This can
  be outdone with increasing investment by industry
  players to expand its product application
  portfolio.

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Continued...

• Global ceremonial matcha market sizes to exceed
  USD 500 million by 2024. This growth in demand be
  ascribed to high functionality of the product and
  its use in certain niche application followed by
  high product pricing. They are considered of the
  premium quality compared to other available
  grades. It attributes a vibrant green color,
  delicate umami taste and extremely fine texture.
  Global matcha market from regular tea application
  should surpass demand at over 100 kilo tons by
  2024. Regular tea consumption ensures the highest
  intake of antioxidants and nutrient rich
  components compared to other ways of intake. It
  contains EGCg, which minimizes the risk of cancer
  owing to its antioxidant properties. It also
  contains L-theanine which boost alpha waves in
  brain improving memory and concentration power
  thus driving industry size.
• Asia Pacific, driven by China and Japan matcha
  market size, was over USD 800 million in 2017.
  Countries including China, Japan and India are
  major consumers of green tea along with being a
  major producer for matcha tea. They are widely
  cultivated in the region owing to its good
  environmental and soil conditions. Europe matcha
  market size, led by Germany and UK, will register
  significant gains during projected timeframe due
  to its raising consumer awareness towards its
  associated health benefits. Consumption of this
  powder protects from cancer, diabetes, ageing and
  contains low calories. Industry participants has
  added matcha to its recipes and developed a wide
  range of products based on it.

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Germany Matcha Market Size, By Application, 2017
2024, (Kilo Tons)

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