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Global Matcha Industry 2024 Market Report; Launched via


Matcha Market Size By Production Technology, By Grade, By Application, Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2018 – 2024 – PowerPoint PPT presentation

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Title: Global Matcha Industry 2024 Market Report; Launched via

Global Matcha Market size worth over USD 4 bn by
Key Insights from Matcha Market
  • Rising consumption rates along with increasing
    health awareness of nutritious food beverages
    will propel matcha demand. This rise in demand
    can be attributed to its nutritional benefits,
    unique flavor and texture along with its extreme
    versatility to be incorporated in wide range of,
    dairy products, bakery and beverage application.
    It is also rich in antioxidant and vitamin
    components thus fueling global demand.
  • Global matcha market from pan fried production
    technology is anticipated to witness significant
    gains at over 6.5 during forecast period owing
    to its easier faster manufacturing process.
    Chinese (pan-fried) is a major exporting grade
    due to its higher production capacity and shares
    over 90 of the total exports. They are also the
    cheaper grade of product when compared to Japan
    (steamed). Growing youth population, purchasing
    power and acceptance of matcha contribute a major
    share in sales. It is widely consumed as regular
    tea however it also is incorporated into ice
    creams and bakeries thus boosting product demand.
  • Higher prices of this powder compared to other
    green teas with low consumer awareness towards
    product might higher industry growth. Other
    restraining factors include high production cost
    incurred due to massive transportation cost along
    with being a labor intensive industry. This can
    be outdone with increasing investment by industry
    players to expand its product application

  • Global ceremonial matcha market sizes to exceed
    USD 500 million by 2024. This growth in demand be
    ascribed to high functionality of the product and
    its use in certain niche application followed by
    high product pricing. They are considered of the
    premium quality compared to other available
    grades. It attributes a vibrant green color,
    delicate umami taste and extremely fine texture.
    Global matcha market from regular tea application
    should surpass demand at over 100 kilo tons by
    2024. Regular tea consumption ensures the highest
    intake of antioxidants and nutrient rich
    components compared to other ways of intake. It
    contains EGCg, which minimizes the risk of cancer
    owing to its antioxidant properties. It also
    contains L-theanine which boost alpha waves in
    brain improving memory and concentration power
    thus driving industry size.
  • Asia Pacific, driven by China and Japan matcha
    market size, was over USD 800 million in 2017.
    Countries including China, Japan and India are
    major consumers of green tea along with being a
    major producer for matcha tea. They are widely
    cultivated in the region owing to its good
    environmental and soil conditions. Europe matcha
    market size, led by Germany and UK, will register
    significant gains during projected timeframe due
    to its raising consumer awareness towards its
    associated health benefits. Consumption of this
    powder protects from cancer, diabetes, ageing and
    contains low calories. Industry participants has
    added matcha to its recipes and developed a wide
    range of products based on it.

Germany Matcha Market Size, By Application, 2017
2024, (Kilo Tons)


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