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Ice Cube to headline first licensed Cannabis Cup marijuana festival in Southern California


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Title: Ice Cube to headline first licensed Cannabis Cup marijuana festival in Southern California

Ice Cube to headline first licensed Cannabis Cup
marijuana festival in Southern California
  • By

Ice Cube is set to headline High Times Cannabis
Cup SoCal 2019, which the magazine is billing as
a triumphant return of its iconic cannabis
festival to Southern California. Last years
Cannabis Cup almost didnt happen, after
organizers failed to land permits that were newly
required in 2018 for all California events with
marijuana consumption and sales. The confusion
led to a steep drop in attendance from previous
years, as vendors bailed and critics took to
social media to blast the chaos. That also
turned out to be the norm. Not a single
sanctioned cannabis event was held in Southern
California last year, as festival
organizers struggled to navigate the newly legal
cannabis scene.
But High Times has already secured a permit from
the city for this years festival, which is
coming to National Orange Show Events Center on
Memorial Day weekend, according to San Bernardino
officials. And a state permit is in the works,
paving the way for adults to legally buy and
smoke marijuana during the two-day show. Im
happy to say that the promoters of this event
have gone above and beyond to ensure compliance,
Mayor John Valdivia said via email. We look
forward to a safe and successful event. High
Times magazine launched its Cannabis Cup circuit
30 years ago in its counterculture heyday. The
festivals thrived during the era of Californias
gray medical marijuana, with thousands of people
flooding NOS Events Center and other venues a few
times a year to listen to music and smoke
weed. The events were always dubiously legal,
though, with organizers finding protection in
medical marijuana laws by forcing attendees
to get doctors recommendations for cannabis as
they entered the gates.
California law that took effect Jan. 1, 2018
legalized recreational cannabis and said cannabis
festivals could let anyone 21 and older buy and
smoke weed. But the law also required festival
organizers to get permission from state and local
agencies. That turned out to be a problem for
Cannabis Cup. Less than 48 hours before the 2018
event was scheduled to start, the San Bernardino
City Council voted not to issue a permit for the
event, setting off rumors that the event was
canceled or would be weed-free. The Los
Angeles-based company adapted. It agreed to file
detailed site plans, pay thousands of dollars in
licensing fees and submit to strict state and
local regulations such as blocking alcohol
sales and only allowing state-licensed vendors.
All was done with an eye toward hosting future
events in California. The companys leadership
also made campaign contributions to local elected
officials, including 10,000 in August from High
Times CEO Adam Levin to Valdivias ultimately
successful campaign for mayor.
High Times landed the first state permit for a
festival in Southern California earlier this
year. In March, it promoted the High Times Dope
Cup High Desert in Adelanto. And the company
recently landed a permit from San Bernardino for
Cannabis Cup. Its not clear what the rules will
be on buying cannabis. An event website doesnt
yet say whether marijuana will be sold during the
festival, and under frequently asked questions
the organizers tell prospective guests to bring
their personal stash of up to an ounce of
marijuana. But High Times is also promising more
weed, more vendors and more music acts to be
announced soon. Guests must be 21 years and
older to attend the festival, slated for May 25
to 26. Tickets start at 45 for one-day general
admission and range up to super VIP packages
that come out to 420 with fees.
Visit for more information. Origi
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