Digital marketing training in mumbai - PowerPoint PPT Presentation

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Digital marketing training in mumbai

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ExcelR is a leading Digital Marketing certification training institute. Digital Marketing course will be delivered by highly experienced and certified trainers who are considered as one the best trainers in the industry and so we are considered to be one of the best Digital Marketing training institutes. The course is studded with myriad hands-on exercises on each topic that is covered in the training. Along with the training, we offer you 1-year e-learning access, 9 global certifications from Google, Facebook, YouTube, etc. and guaranteed placement assistance. Many of our past participants are working for various companies as digital marketing professionals. – PowerPoint PPT presentation

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Date added: 6 December 2019
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Title: Digital marketing training in mumbai


1
Introduction
  • Digital marketing can be defined as best
    marketing strategy that is implemented in digital
    platforms through internet medium to reach the
    target audience.
  • When compare to traditional marketing, digital
    marketing plays a crucial role and it can reach
    the audience very quickly.

2
Difference Between Traditional and Digital
Marketing
  • Traditional marketing
  • Digital marketing
  • In traditional marketing we have to go towards
    the customers
  • Provides wide reach and strong branding effect
    without internet.
  • Tracking and analytics are not available I they
    have achieved the goal.
  • Digital marketing customers reach us through
    online
  • Customers through online can reach the product.
  • Immediate analytics and tracking is available.

3
About the course
  • Digital marketing is the trending era in the
    digital world not only allow for brands to market
    their products and services but also offer online
    support to make the customer feel supported and
    valued.
  • Digital marketing provides advantage for brands
    and businesses. Through social media we can post
    our content in blogs and websites.

4
Modules covered in digital marketing
5
Modules covered in digital marketing
  • SEO (Search engine optimization)
  • SMM SMO (Social media marketing optimization)
  • Google Ads
  • Email marketing
  • Content writing marketing

6
Search Engine Optimization (SEO)
  • It is the process of generating traffic from
    different results like free and editorial
    results. Simply its the name given to an
    activity that attempts to improve search engine
    rankings.

7
Social Media Marketing
  • Generally social media means we have different
    platforms such as Facebook , Twitter, Instagram ,
    YouTube etc these are different social media
    platforms.
  • By using this platform we can post our Ads in
    these social media sites to generate high
    rankings.
  • Facebook is mainly used for posting images videos
    and for online chatting, but whereas this can be
    used as business account for placing our Ads,
    data and video related to our website.

8
Google Adwords
  • Google Ads is Google's advertising system in
    which advertisers bid on certain keywords in
    order for their clickable ads to appear
    in Google's search results. Since advertisers
    have to pay for these clicks, this is how
    Google makes money from search.

9
Applications
  • Social Media Management
  • Digital Automation tools
  • Business leverage digital channels
  • Mobile phone advertising
  • Affiliate marketing
  • Freelancer

10
Advantages
  • Global reach
  • Lower cost
  • Trackable, measurable results
  • Personalisation
  • Social currency
  • Improved conversion rates

11
Disadvantages
  • Time consuming
  • High competition
  • Complaints and feedback
  • Security and privacy issues

12
Conclusion
  • Digital marketing plays a prominent role in the
    present technology. Modern generation does not
    want to go to any shop or shopping mall to buy
    anything.
  • They want to buy everything online. So, the
    various companies always try to stay connected
    with their consumers or customers via the
    internet.

13
ExcelR is the best digital marketing training
course in Mumbai with reputed faculty and provide
the 24/7 support to the candidates. For more
info go through ExcelR.com https//www.excelr.com
/digital-marketing-training-in-mumbai ExcelR
Solutions, 301 Shree Padmini Building, Sanpada
Society, Teli Galli Cross Rd, Above Star Health
and Allied Insurance, Andheri East, Mumbai,
400069, Mumbai, Maharastra, 7732003007.
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