Some Effective Personalized Product Recommendations - Online E-commerce Store

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Some Effective Personalized Product
Recommendations - Online E-commerce Store
Through personalized product recommendations on
an e-commerce store, you can increase sales and
influence customers to purchase additional items
and so it is termed as one of the best ways to
make more money. This is the feature allowing
customers to check out some other items too that
is based on the products they have already
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purchased or are interested in any specific.
However, ways to suggest recommendations are
many and different, some of the ways are more
effective than others. To boost your sales the
most, and delivering the best user experience to
your customers, researching the different ways
of making personalized product recommendations is
a good idea. You will have to spend time
reviewing its data and then figure out which is
the most effective method out of all.
Even dont bother to chat with the
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Do researches and find out the most effective
method for personalized product recommendations.
In July 2015, a data report on different types of
product personalization methods and its
effectiveness was produced by Barilliance ( an
eCommerce personalization recommendation engine
). Using data came from eCommerce websites that
have put in use the Barilliance personalized
product recommendations engine, the data was the
collection of 1.5 billion shopping sessions in
more than three months in 2015. The data
included in the report was from a variety of
different stores in many countries, selling a
wide assortment of products.
Facts Stated In The Report Was -
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The most revenue-generating recommendation is -
Visitors who viewed this product also viewed

• Out of all the sites surveyed, showing customers
  the products that are viewed by other similar
  customers generated 68.4 of the total revenue.
• Besides, this type of recommendation was used by
  57.5 of sites that made it the most used type
  of personalized product recommendation.

Visitors who viewed this product ultimately
bought was also successful recommendation

• Using this type of recommendation, 25.1 of all
  revenue was generated by the eCommerce sites.
• However, this type of recommendation was used by
  only 7.3 of sites.

The third most revenue generation recommendation
was - You might also like

• This recommendation generated 16.1 of revenue.
• And among all sites, 42.5 used this type.

In the real world, as you can see some highest
revenue-generating recommendations are not the
most common ones. On the contrary,
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some most used methods are not the most effective
also. For consideration take
Customers also bought recommendation. 30.9 of
all sites have made its use but it generates
only 7.9 of the total revenue.
What do these stats show? Choosing the right type
of personalized product recommendations is
important than the most common ones.
Create effective personalized product
recommendations

• As extracted from the above-presented data, the
  effectiveness of a product recommendation
  varies, and purely depends on the way it is
  presented. To boost sales of your e-commerce
  business, you will have to take the time in
  making sure that you create effective
  personalized product recommendations.

Relevant suggestions presentation

• More likely customers purchase the relevant
  products and this obvious. However, you have to
  measure and react to the behavior and
  preferences of customers for making the relevant
  suggestions.
• Taking an example, if a customer has developed an
  interest in large size shirts, that time
  currently available to order large size shirts
  should be only shown as the recommended shirts.
  The

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suggestion of shirts that are currently available
in small sizes could frustrate the customers.
Using engaging recommendations

• For the customers, it is important to make
  appealing recommendations. Numbers of ways are
  there to do it that includes showing
  high-quality images or product details on the
  recommendation page, rather than directing the
  customers to click through to a new page for
  finding this information.

Dont try to distract the customer

• It matters when and how you make recommendations.
  Customers can get distracted or give a second
  guess to their purchase decision when you
  recommend other products on a product details
  page or the page of the customers cart. This
  could make a customer less likely to purchase
  from your site.

Give out options and control to customers

• Many people feel wary, skeptical or concerned
  about the amount of their personal information
  available with the companies.
• Holding on to this in mind, it is very important
  to give them privacy options such as the
  convenience for deleting their browsing history
  or a way to leave feedback on the shown
  recommendations.

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Remember customer service

• It could be a tempting step to set up a robust
  and effective personalized product
  recommendation system and make this system the
  sole way how you provide service to your
  customers, however, many customers dont want
  it.
• Providing your customers other helping ways such
  as detailed FAQs, live chat or a 24/7 phone
  number for calling with questions is pretty
  crucial for delivering delighting opportunities
  to your users.

Understanding your target prospects is like
keeping yourself in theirs place and then see
what I want to have, what is getting shown to me,
which of the features are irritating me, how
cost-cutting tips are helping me while
purchasing, what will be a good service to me and
the most important what should I look upon for a
credible eCommerce website. Sometimes managing
all these for best can be the head eating task
so, what we have for you is the experts group
of web design Los Angeles company - SFWPExperts
- The Immediate Success Achiever. We dont want
your assignments to be hampered if already
scheduled. So be at your comfortable moment and
throw out your queries through phone or email
lines to us.
Contact Details 213-277-9177 la_at_sfwpexperts.com
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