An Anecdote on Instagram Making the Like Counts Private

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An Anecdote on Instagram Making the Like Counts
Private
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Introduction

• Instagram hiding the numbers of likes is no more
  a surprise for the platforms ardent users. The
  test phase is global and affecting many users.
  The Hidden Likes Test began in April from
  Canada and brought to Ireland, Italy, Japan,
  Brazil, Australia, and New Zealand in July. A
  similar experiment is being expanded to the U.S.
  and a subset of people globally.
• This being said, the clouds of confusion and
  insecurity is spreading among the businesses who
  earn their bread and butter solely from
  Instagram. Todays anecdote is dedicated to the
  impacts of this likes count private test
  undertaken by Instagram Like Counts. Read on

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Why Is Instagram Hiding Like Counts?

• As per the official announcement, this huge step
  of Instagram hiding like counts is an initiative
  to remove the social pressure of being liked by
  others. It wants to come across as a platform
  where people feel comfortable expressing
  themselves. In other words, it is trying to be
  creative and experimenting with fresh ideas
  rather than worrying about how many likes they
  get.
• Adam Mosseri CEO, Instagram said at Wired25
  that We will make decisions that hurt the
  business if they help peoples well-being and
  health. Hidden Like counts is a proclaimed step
  forward for improving the mental health of Gen Z.
  People who follow a set pattern and refrain from
  trying new things or posting things out of their
  genre now gets a free zone. The update is rolling
  out with an agenda to boost connections rather
  than numerical engagements. To sum this up, the
  propaganda behind Instagram hiding like counts is
  a test to make the apps content qualifiable over
  quantifiable.

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Continue...

• As per the official announcement, this huge step
  of Instagram hiding like counts is an initiative
  to remove the social pressure of being liked by
  others. It wants to come across as a ecommerce
  platforms where people feel comfortable
  expressing themselves. In other words, it is
  trying to be creative and experimenting with
  fresh ideas rather than worrying about how many
  likes they get.
• Adam Mosseri CEO, Instagram said at Wired25
  that We will make decisions that hurt the
  business if they help peoples well-being and
  health. Hidden Like counts is a proclaimed step
  forward for improving the mental health of Gen Z.
  People who follow a set pattern and refrain from
  trying new things or posting things out of their
  genre now gets a free zone. The update is rolling
  out with an agenda to boost connections rather
  than numerical engagements. To sum this up, the
  propaganda behind Instagram hiding like counts is
  a test to make the apps content qualifiable over
  quantifiable.
• The latest update keeps the likes hidden for the
  audience who see your post. The account holders
  can still see who Liked their posts and a total
  number by tapping on the list. Other viewers will
  only see a few mutual followers names on a post.
  Upon tapping, the viewers will be able to see the
  list of people who liked that particular post but
  would have to manually count them for a number.

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For Influencers and Businesses

• Instagram Hiding Likes might seem a good move for
  eliminating the cut-throat competition. But, if
  we establish a business POV (point of view), then
  an important metric will now be unavailable!
  Influencers who claim their engagement on the
  numbers of likes will now have to rely on their
  relationships with brands who already trust them.
  On the other hand, businesses will now have to
  dive a little deeper before spending their money
  on Influencer Marketing.
• Instagram hiding likes has a very bright side to
  it in terms of creativity and real-time
  engagement. The latest update supports new ideas
  and encourages good content creators. By putting
  an end to this popularity contest, Instagram is
  trying to create a space where people will share
  more artsy, unconventional, and inspiring posts
  regardless of their public acquisitions.
• Brands will shift their focus from creators with
  higher likes to creators with artistic appeal.
  They will come to know what trend people are
  following in real sense.
• On the other hand, creators will not hesitate
  while trying some out-of-the-box ideas and will
  become experimental with their content.
• Moreover, the spammy bots and fake followers or
  likes count will no longer affect the overall
  content performance. This will inspire the
  budding artists to be more active on the platform
  without a thought of getting enough appreciation.
• But, a catch here will be a shift in marketing
  spend! If brands can not count on the influencers
  for the engagement, there are higher chances of
  them to turn towards official Instagram ads.
  Instagrams hiding likes stint will not only
  boost the creative quotient on the platform, but
  it can also mean more ad money for the company.

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Conclusion

• The game of hiding likes is now global! The
  brands and influencers need to see the impact
  when it will be out on a broader scale. For now,
  focus on creating good content for better social
  engagement. For more latest eCommerce and Social
  Media updates, keep looking at the blogging space
  on QeRetail!

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Help To For Instagram Like Counts, Get In Touch
With One Of The eCommerce Handymen From Qeretail!
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