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Why should marketers care about IoT?

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One of the biggest trends in Digital Marketing By 2025, the total database of the Internet of Things (IoT) will cross 75 billion. IoT has now evolved into a wide array of smart devices, from watches to home appliances – PowerPoint PPT presentation

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Title: Why should marketers care about IoT?


1
Why Should Marketers Care About IoT?
2
Why should marketers care about IoT?
  • One of the biggest trends in Digital Marketing
  • By 2025, the total database of the Internet of
    Things (IoT) will cross 75 billion.
  • IoT has now evolved into a wide array of smart
    devices, from watches to home appliances

Source www.martechadvisor.com
3
Why should marketers care about IoT?
  • Building Communities with IoT Devices
  • Social media is still a major channel for brands
    to build communities and interact with them.
    Wearable technology devices, such as smart
    devices, from watches to home appliances.
  • This allows users to share posts on different
    social media platforms which will lead to
    developing a new community-centered with the user
    of such devices.

Source www.martechadvisor.com
4
Why should marketers care about IoT?
  • Conversational Commerce Rise to Connect with
    their Audience
  • The invention of chatbots, smart audio devices,
    intelligent assistants has given rise to
    conversational commerce.
  • This allows the user to shop online, check order
    status, locate the store, restaurants with these
    interfaces.
  • This has given a new way to be connected with
    their audience.

Source www.martechadvisor.com
5
Why should marketers care about IoT?
  • Data Availability - Create Data of The User on
    their Interest
  • IoT deceives keeps on growing, there will be an
    improvement in data generation, which will allow
    marketers to find out the interest, behavior, and
    preferences of their user.
  • This all will help marketers to benchmark for
    their next marketing initiatives.

Source www.martechadvisor.com
6
Why should marketers care about IoT?
  • Personalization - Collect The Right Data
  • As still now marketers are using strategies like
    email campaigns, custom videos, product
    recommendations and push notifications for
    delivering a personalized marketing experience to
    customers.
  • For this, marketers need to depend on DMPs and
    CRMs to collect the right data.

Source www.martechadvisor.com
7
Why should marketers care about IoT?
  • Predictive Analytics- Track User Behavior
  • With predictive analytics, marketers can track
    the present and past activities of users, such as
    purchase patterns, behavior and location details.
  • This will helps marketers to reactive as they can
    make suggestions based on these data inputs by
    users.

Source www.martechadvisor.com
8
Why should marketers care about IoT?
  • Improved Engagement for Ads and Content for More
    Relevant Traffic
  • IoT devices help marketers to show extremely
    relevant ads to their audiences.
  • This will lead to your ads getting more
    engagement, which will increase sales.

Source www.martechadvisor.com
9
Why should marketers care about IoT?
  • Conclusion
  • With the help of IoT, you can understand how your
    customers interact with smart devices, home
    appliances, and other IoT devices. So that you
    can take the next step for your marketing
    strategy.

Source www.martechadvisor.com
10
About C Com Digital
11
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12
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Needs.
13
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    ficial/
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