5 Top Checkout Page Design idea to Improve Conversion Rates - PowerPoint PPT Presentation

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5 Top Checkout Page Design idea to Improve Conversion Rates

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checkout page designs make or break website sales. Inflow's examples from top eCommerce sites show best practices. – PowerPoint PPT presentation

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Title: 5 Top Checkout Page Design idea to Improve Conversion Rates


1
5 Best Way To Optimize Your eCommerce Checkout
Page Designs (Examples)
2
Introduction -
  • Checkout page designs a critical factor for
    e-commerce conversions. Unlike physical stores
    wherein the annoyance of people waiting in the
    checkout lanes is a telltale sign of
    inconvenience, online retail checkout lacks that
    instantaneous identification of points of
    friction of the buyers journey.
  • A choppy checkout experience can result in an
    increase rate of cart abandonments as reported in
    this research by the Baymard Institute.

3
Reasons For Abandonments During Checkout
4
Summary
  • Your e-commerce store is probably leaking money
    too.
  • Baymards checkout usability test documents that
    the average site can increase its conversion rate
    by 35.26 mainly by optimizing the checkout flow
    and design. And these figures are based on
    checkout user experience of e-commerce sites,
    such as Walmart, Amazon, Wayfair, Crate Barrel,
    ASOS, etc.
  • Keeping user experience as the top priority can
    fix many of the outlined issues solely through
    design changes.

5
Checkout Page designs Examples

Kylie Cosmetics
  • Kylie Cosmetics checkout user experience is
    cakewalk with only 3 steps. It also overcomes the
    barrier of account creation by allowing guest
    checkout and smartly points you at the end to
    make a choice of Save my information for faster
    checkout.
  • Shipping cost is clearly displayed leaving no
    space for surprises in the final step. Refund and
    privacy policy details are placed just below the
    checkout forms making it accessible.

6
2. Nordstrom
  • Nordstrom follows the ideal checkout page design
    with visual checkout process, guest checkouts,
    final order review and much more.
  • The complete checkout design is well-placed in a
    single page with an accordion design. One page
    checkout seems quicker to you even though it is
    more or less the same amount of form filling.
  • Well-placed cart contents, refund and privacy
    policy throughout the checkout flow ensures easy
    access and visibility. The message emphasizing
    security of your payment information make you
    feel at home.

7
3. Nike
  • Nikes checkout flow is 3 steps long which keeps
    the checkout process short and the user is not
    overwhelmed. Clear navigation with a seamless
    layout makes checkout UX a breeze. It follows the
    ideal checkout flow rule of Guest checkout.
  • Clear display of messages enables the users to
    know the reason to request a particular
    information.
  • Well highlighted trust badges and primary CTAs
    imbibes a sense of security.
  • Final order review button gives you the freedom
    to make a final call before placing the order.

8
4. Fab
  • Fab is a real winner with a clear and clean
    layout and 3 steps long checkout process. It also
    presents you with a smart option of login with
    Facebook together with guest checkout. Saving
    clients time been a criterion, it gives you the
    option of copying shipping address to the billing
    address.
  • The Trust badges in the checkout UX make the
    customer feel secure and builds trust.
  • Is Your Website Has Outdated Framework and
    Content Strategy was Very Poor Then You Have To
    take Chance Of Website Redesign?

9
5. ASOS
  • ASOS brought 50 more new customers by just
    removing the account creation process for new
    users. It allows you to sign with your Facebook,
    Google or Twitter account or guest checkout.
  • Laying all the steps on a single page gives a
    smooth checkout flow. You will love the way it
    lists addresses when you start typing your
    address.
  • Security symbol from the very beginning enhances
    trust.

10
Conclusion -
  • Your e-commerce store checkout user experience
    should help the customer is making a confident
    and informed decision. By doing that you have
    removed the barrier in your checkout conversion
    rate and increased sales.
  • Moreover, as your customers keep evolving in
    their online experience and so you need to keep
    adapting.
  • Feeling already inspired by these great checkout
    page designs? Start optimizing your checkout page
    now!

11
Contact -
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