How You Can Benefit from Wi-Fi at Your Next Tradeshow

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By Biginternet
How You Can Benefit from Wi-Fi at Your Next
Tradeshow
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• Humans these days are smartphone carrying
  creatures, using their mobile device to record
  fun events, communicate with their peers, share
  information and look up any question that might
  cross their mind. While its possible to tap into
  the data allocated in a cell phone plan to do
  everything, its much better if theres wi-fi.
  Especially at events such as trade shows,
  offering free wi-fi to attendees is a huge perk.

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• Offering wi-fi to guests will inspire much more
  smartphone activity which will help share news of
  your trade show far and wide in real time. People
  arent as apt to share their experience if it
  will drain their data to do so. Free wi-fi gives
  free rein for people to have fun, be social and
  use their devices without limitation.
• But what about you, the organizer? How does
  offering wi-fi actually benefit your trade show
  and your bottom line? There are several
  significant factors

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1.Enhanced Branding

• Offering wi-fi at your event allows you to
  customize the splash page people arrive at when
  connecting. You can add your preferred branding,
  letting people know who is sponsoring the event.
  The splash page also gives an opportunity to
  capture user info, such as their email address.
  Then you can add them to an email newsletter
  list. Event wi-fi is a great marketing tool,
  offering something people need at the moment in
  exchange for information the provider finds
  valuable. You can even advertise special offers,
  throw in small games, or display a welcome
  message on the splash page. People, focused on
  connecting to wi-fi, will take in your branding
  and remember it.

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2.People Will Spend More Time

• People will spend more time at your trade show if
  you offer wi-fi. Chances are they need to find an
  internet hotspot to upload photos and videos to
  their social media accounts, take a Skype call
  with their families or any number of
  data-intensive acts. They will leave your trade
  show to do these things if wi-fi isnt available
  on the premises. By offering wi-fi you allow your
  guests to stay in one place to do all they need
  to do. If a guest is facetiming friends or family
  then your trade show will be in the background,
  prompting questions about whats going on. Its
  the perfect opportunity to start a conversation
  around your trade show, show off its cool
  elements and describe what interesting things the
  guest has seen so far.
• Smartphone use also slows people down when making
  their rounds at your show. Instead of casually
  zipping through, theyre more likely to take
  photos, send emails, play videos and live stream.
  This forces them to slow down and really take in
  whats going on around them. Vendors can then
  engage them and show off whatever theyre
  displaying.

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3.Decision-Making Factor

• If given the choice to attend a trade show,
  coffee shop or store with or without wi-fi, most
  people will go for wi-fi. Its a decision making
  factor for many people when determining whether
  to go to Starbucks or a no-name cafe for their
  morning brew. One of the reasons Starbucks has
  become so ubiquitous was because of their
  generous wi-fi policy. In a time when many cafes
  were charging for its use, Starbucks went the
  progressive route and offered it as an incentive
  for simply setting foot inside and purchasing a
  drink.
• Good wi-fi is memorable. Wi-fi that is strong
  connects easily and never dips out will resonate
  in peoples minds for next year. Chances are
  people know the best spots for wi-fi in their
  area. Thats because wi-fi is not only a thing of
  value in 2018, its a necessity.

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4.HigherEarnings

• Its been proven that people spend more when
  theyre provided with free wi-fi. Half of the
  small businesses surveyed reported customers
  spent more money when provided with wi-fi. Being
  able to go on the internet also allows people to
  research what theyre browsing, read reviews and
  make the decision to purchase instantaneously,
  rather than having to go home and think about it
  for a while. Wi-fi helps capture the buying
  impulse at the moment. Afterwards, it might be
  too late.

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5.Be A Good Host

• One of the best reasons to offer wi-fi is because
  youre helping give guests the best time
  possible. Its the goal of every event planner to
  be a good host, and neglecting wi-fi is a major
  hole in hospitality. People will appreciate wi-fi
  and tell others at the show to connect as well.
  Its a great offering that both vendors and
  guests will benefit from, and shows you care that
  people are enjoying your trade show.
• Offering wi-fi at your next trade show will boost
  the mood of all your guests and help make the
  whole event a memorable one. People want, need
  and expect wi-fi wherever they go, so if they
  have to spend several hours at an event with no
  wi-fi theyre going to feel disconnected from the
  world or begrudged to use their data. Wi-fi is a
  solid investment when you consider the marketing
  potential it brings, and the sales boost it will
  give your vendors. All around its a win that
  will take your trade show from meh to amazing.
• If you need reliable portable internet rentals,
  contact Big Internet at [phone] or visit
  our contact page here.

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  4H1
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