Digital Marketing ppt (1) - PowerPoint PPT Presentation

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Digital Marketing ppt (1)

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Allentics started with an aspiration to take on challenges and solve various aspects of client’s business. We aim to serve as a single-stop solution for all your IT requirements across business software, website development, digital marketing, and IT consultancy. More Details: 020 2727 5100 info@allentics.com – PowerPoint PPT presentation

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Title: Digital Marketing ppt (1)


1
DIGITAL MARKETING
020-27275100 
 info_at_allentics.com
2
Key Points
  • What is Digital Marketing
  • Benefits of Digital Marketing
  • SEO
  • PPC
  • SMM
  • Content Marketing

020-27275100 
 info_at_allentics.com
3
Digital Marketing
  • Digital marketing's development since the 1990s
    and 2000s has changed the way brands and
    businesses use technology for marketing.
  • Digital marketing is the MARKETING of services or
    products using digital technologies, mainly in
    the INTERNET, but also including Mobile, DISPLAY
    ADVERTISING, and any other digital medium.

020-27275100 
 info_at_allentics.com
4
Benefits Of Digital Marketing
  • Measurable results
  • Flexible
  • Low barrier to entry
  • Reach larger audiences
  • Easy to optimize
  • Improved conversion rates

020-27275100 
 info_at_allentics.com
5
Search Engine Optimization (SEO)
  • Search engine optimization is the process of
    increasing the quality and quantity of WEBSITE
    TRAFFIC by growing the visibility of a website or
    a web page to users of a web search engine.

020-27275100 
 info_at_allentics.com
6
Pay Per Click (PPC)
  • Pay-per-click (PPC), also known as cost per
    click (CPC), is an internet advertising model
    used to drive traffic to websites, in which an
    advertiser pays a publisher when the ad is
    clicked.
  • Pay-per-click is commonly associated with
    first-tier search engines.
  • With search engines, advertisers typically bid on
    keyword phrases relevant to their target market.

020-27275100 
 info_at_allentics.com
7
Social Media Marketing (SMM)
  • Social media marketing is the use of social media
    platforms and websites to promote a product or
    service.
  • Social media marketing is becoming more popular
    for both practitioners and researchers.
  • Social media marketing includes the management of
    a marketing campaign, governance, setting the
    scope

020-27275100 
 info_at_allentics.com
8
Content Marketing
  • Content marketing is a form of marketing focused
    on creating, publishing, and distributing content
    for a targeted audience online.
  • Attract attention and generate leads
  • Expand their customer base
  • Generate or increase online sales
  • Increase brand awareness or credibility
  • Engage an online community of users

020-27275100 
 info_at_allentics.com
9
Contact Us
  • Allentics aims to serve as a single-stop
    solution for all your technology needs across
    business software, website development, digital
    marketing, and IT consultancy.
  • Contact Us
  • Allentics IT Solutions Pvt. Ltd.
    206,Pride Purple Square, Kalewadi
    Phata, Wakad, Pune-411057.
  •  
  • 020-27275100 
     info_at_allentics.com
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