Pricing Strategies that Build up the Best Rental Marketplace

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Pricing strategies that build up the best rental
marketplace
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• SYNOPSIS
• Need for pricing strategies
• Types of strategies
• Competition based pricing
• Penetration based pricing
• Subscription-based pricing
• Freemium pricing
• Premium pricing

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Need for pricing strategies
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• Pricing is a key driver in the decision-making
  process for a rental marketplace.
• It helps to know what your target market will pay
  for your product.

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Different types of pricing strategies
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1.Competitor based pricing
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Monitoring your competitors pricing range and
set according to their price is known as
competitors based pricing.
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2.Penetration based pricing
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• It is a needed pricing strategy that is useful in
  gaining market share quickly in setting an
  initially low price to entice customers for your
  marketplace.
• An extreme form of penetration pricing is also
  known as predatory pricing.

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3.Subscription based pricing
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• The subscription pricing model is where either
  some of the marketplaces are charging their users
  a recurring fee to access the marketplace.
• It is one of the best strategies for recurring
  steady revenue.

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• TYPES OF SUBSCRIPTION
• Freemium pricing
• Subscription pricing

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• Freemium pricing

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• In any freemium services, the marketplace offers
  for free and charges the user for upgrades.
• There are two ways to implement the freemium
  services, either giving free of charge and charge
  extra for upgrades or giving free as well as paid
  services.

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• Premium Pricing

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• Premium pricing is one of the pricing strategies
  to set higher prices for certain products.
• So that the customers will purchase it due to the
  perception that it might have unusually high
  quality.

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