Can we stop doing SEO once the business is successful? - PowerPoint PPT Presentation

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Can we stop doing SEO once the business is successful?

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• Websites that rank in the top organic spot or in the local pack receive the highest amount of visibility. • The top-ranking sites tend to have the highest click through rate. Let’s assume, a few years from now, your business is highly successful online. Your website is easily earning links, your visitors are arriving in a steady stream, and you’re seeing a regular growth in sales. Now can you stop doing SEO as you achieved your desired result? No! In fact, No matter how successful you are, optimizing your website should never stop. Most of the people think that success in an SEO campaign means achieving the top organic spot. Once they reach that number one spot, They assume that their site is now fully optimized and will continue to rank well no matter what they do moving forward. In reality, that’s simply not true. – PowerPoint PPT presentation

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Title: Can we stop doing SEO once the business is successful?


1
Can we stop doing SEO once the business is
successful?
2
  • Websites that rank in the top organic spot or in
    the local pack receive the highest amount of
    visibility.
  • The top-ranking sites tend to have the highest
    click through rate.
  • Lets assume, a few years from now, your business
    is highly successful online. Your website is
    easily earning links, your visitors are arriving
    in a steady stream, and youre seeing a regular
    growth in sales.
  • Now can you stop doing SEO as you achieved your
    desired result?
  • No! In fact, No matter how successful you are,
    optimizing your website should never stop. Most
    of the people think that success in an SEO
    campaign means achieving the top organic spot.
    Once they reach that number one spot, They assume
    that their site is now fully optimized and will
    continue to rank well no matter what they do
    moving forward. In reality, thats simply not
    true.
  • What Happens When You Stop SEO?
  • Rankings Traffic WILL Slip
  • So what will happen when you stop SEO? Do you
    immediately drop out of the rankings? Does
    traffic to your site begin to slip away?

3
  • The short answer is no.
  • During the first few months, your ranking will
    stay relatively stable and as a result, your
    traffic is likely to remain the same. Sadly this
    trend is short-lived.
  • The traffic remains relatively constant for a
    period of time after SEO services were
    discontinued. In fact, depending on the SEO
    techniques you previously used, you may even
    continue to see small amounts of growth.
  • Nevertheless, there is an inevitable decline in
    ratings and traffic. After just a few months of
    not updating the page with new, well-optimized
    content, traffic WILL start slipping away. For
    each product, this phase will not take place at
    the same pace, but it will take place in some
    form or another. The local-focused brands of
    services can continue to see steady traffic for a
    longer period of time simply because of the
    popularity of the name and the continued need for
    their services. Retail brands and other non-local
    companies will almost certainly experience the
    effects of stopping SEO much earlier

4
  • Why Do Rankings slip After Stopping SEO?
  • Content is king
  • Google and other search engines prioritize new,
    relevant content regularly updated pages have
    been shown to dominate organic rankings. The
    logic here is that the more you add new content,
    the more Googlebot will return to your site to
    the index that new content, and thus the more
    Chances are that your website will appear in the
    SERPs. You need to provide value to your visitors
    and the easiest way to do that is by providing
    them with the content that theyre looking for.
    So its no surprise that when you stop focusing
    on crafting quality content, your rankings will
    decrease.
  • Algorithm Changes
  • Google and other search engines roll out their
    ranking algorithms every day with new updates. As
    of right now, Google places a lot of weight in
    the number of, quality of, and relevancy of links
    pointing to your website. It could, however,
    announce a few weeks from now that links are no
    longer as relevant and that the amount of content
    you have plays a greater role in determining your
    rankings. In a moment, the techniques and
    practices that might have helped your site
    conquer the SERPs may become obsolete. You leave
    yourself vulnerable to this without an SEO expert
    working constantly on your page.

5
  • Competition
  • Through their competition, the most successful
    SEO campaigns learn and adapt accordingly. It
    shouldn't come as a surprise if your page
    dominates the SERPs that your rivals are closely
    following your heels, watching your every move,
    and trying to come up with new and innovative
    tactics to outrank you. You give your competitors
    the chance to overtake you if you quit SEO
    services.
  • Summary
  • SEO requires constant attention. Even the world's
    largest, most profitable companies still use some
    level of SEO. They may, however, have modified
    the exact amount of time and resources they
    wanted to devote to each particular SEO strategy
    because of their success.
  • Your competitors will always be working to
    outrank you, and search engines will always be
    changing. Unless you keep up with the
    optimization of your site, you wont have much
    luck maintaining the success you find online. SEO
    is a necessity for any business looking to be
    successful online and you should not stop doing
    SEO once you are successful. If you do, youll
    likely find that your success is very short-lived.

6
  • Contact Us
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    9222086563
  • Email ebrandingindia2017_at_gmail.com,
    info_at_ebrandingindia.com, contact_at_seobirbal.com
  • Address Unit No.450, Mastermind One - IT Park,
    Royal Palms, Aarey Colony, Goregaon(E), Mumbai,
    Maharashtra 400065
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