Magento Extremely Boost the Website Traffic

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• Magento Extremely Boost the Website Traffic

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• Customer acquisition is directly proportional to
  the growth and revenue of an organization.
  Businesses are continuously searching for
  innovative strategies to expand their customer
  base. Online businesses need to up the ante as
  they are competing with online as well as offline
  players. They need to ensure maximum traffic on
  their websites to achieve the expected revenue.
  Magento store owners have a competitive edge over
  other online players owing to the excellent
  in-built features of Magento. According to Nevina
  Infotech, the features of Magento that can boost
  the website traffic are as follows.

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Support for Integration of Blog
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• Blogging goes a long way in driving traffic to
  your website. This is an effective strategy for
  attracting customers on your website. It further
  aids in improving your search rankings in search
  engines. There are various benefits associated
  with integrating a blog to your website. Some
  noteworthy advantages are
• A Blog serves as an important tool to improve
  your relationship with existing customers. You
  can encourage them to share the blog posts for
  earning reward points.
• A Blog post can guide the customer in making the
  right decision about a product by going through
  the comments and reviews of other customers. The
  customers can be motivated to write reviews and
  comments for a new launch to catch the attention
  of a new customer base.

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• Businesses are at an advantageous position in
  search rankings if they regularly post articles
  on the blog. Fresh and relevant content fetched
  higher rankings in search results, which can
  increase the website traffic substantially.
• Businesses can include adverts of their products
  through links on the blog for the announcement of
  a new product or an upcoming sale.
• A Blog can be used to post interesting content
  through which businesses can interact with blog
  visitors on a one-to-one basis.
• A magento development company can be hired for
  integrating the blogging feature in your store.

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Regular Updation of the Platform
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• Magento community is known for its proactiveness
  in the context of the latest trends and features.
  Team Magento updates the platform frequently,
  including new features in it. These new features
  enhance the performance of the platform and also
  provide functionalities, which can advance the
  traffic on the website. Magento goes for a major
  overhaul almost every quarter. This is evident
  from the fact that since the launch of Magento 2,
  more than 30 updates were done. Magento store
  owners should upgrade the platform regularly, to
  cash on the new customer acquisition tools
  provided with the subsequent release.

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Faster Page Loading
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• An important factor in converting the visit of a
  new prospect into a customer is the loading speed
  of your store. A new customer stays engaged if
  the website loads quickly. Magento ensures that
  the page load time is minimal by including
  features like caching, minification, file
  compression, etc. The website speed can fetch you
  brownie points in the search engines page
  ranking. The search engine algorithm prefers
  websites with faster loading speed. Research has
  shown that a customer does not wait for more than
  three seconds for the website to load. For
  reviewing the performance of the website, one can
  hire magento development services and fine-tune
  it.

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Mobile-Friendly Responsive Platform
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• Around 50 of shoppers use their mobile phones
  for online shopping. So, the platform should be
  mobile-friendly. Once you have attracted a
  prospective customer on your website, the ease of
  usage and aesthetics would be the crucial factors
  in converting him to a customer. Magento uses
  Progressive Web Application Studio that ensures a
  fast and engaging mobile-shopping experience to
  the users. For a large country like India with a
  fascination for varying mobile screens, it is
  essential to hire a magento development company
  in india. Progressive Web Application also
  guarantees that the Magento store is responsive,
  i.e. it automatically adjusts the size of images
  according to the screen size of the device. It
  delivers a mobile app like rich graphics
  perfectly suitable for small screens, enhancing
  the chances of conversion.

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SEO Friendly Platform
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• Three-quarters of total visits to a website are
  attributed to the search engines, including
  organic and paid search. This showcases the
  relevance of optimizing your website for search
  engine visibility. Search Engine Optimization
  (SEO) ensures that your store ranks in the top
  search results when a customer searches for a
  relevant term. Magento comes with in-built SEO
  features. Magento can rewrite the title, URLs,
  and meta-tags to make them SEO friendly.
  Businesses often have to include the same product
  details on multiple pages creating duplication.
  On seeing duplicate content, search engines
  penalize a website by lowering its rank. Magento
  informs the search engine through canonical URLs
  that the pages have a master-child relationship
  and not duplicates. Moreover, SEO friendly
  product descriptions can be created through the
  dynamic content generation feature of Magento
  automatically. For reaping maximal benefits from
  SEO efforts in a country with multiple regional
  languages, it is suggested to hire magento
  development services in india.

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Final Thoughts
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• To expand the customer base, businesses need good
  traffic on their website. This is possible
  through the generation of unique and engaging
  content which can be done through blogging. The
  content generated should be SEO-friendly so that
  more and more organic traffic is diverted to your
  website. The page loads should be faster to keep
  the customer hooked. The website should be
  mobile-friendly to capture the small-screen
  audience. The website should enrich its features
  regularly. Store owners can perform all these
  actions with ease by upgrading to the Magento
  platform.