Magento Extremely Boost the Website Traffic - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Magento Extremely Boost the Website Traffic

Description:

A magento development company can be hired for integrating the blogging feature in your store. For reviewing the performance of the website, one can hire magento development services and fine-tune it. For a large country like India with a fascination for varying mobile screens, it is essential to hire a magento development company in india. Progressive Web Application also guarantees that the Magento store is responsive, i.e. it automatically adjusts the size of images according to the screen size of the device.For reaping maximal benefits from SEO efforts in a country with multiple regional languages, it is suggested to hire magento development services in india. – PowerPoint PPT presentation

Number of Views:7

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Magento Extremely Boost the Website Traffic


1
  • Magento Extremely Boost the Website Traffic

2
  • Customer acquisition is directly proportional to
    the growth and revenue of an organization.
    Businesses are continuously searching for
    innovative strategies to expand their customer
    base. Online businesses need to up the ante as
    they are competing with online as well as offline
    players. They need to ensure maximum traffic on
    their websites to achieve the expected revenue.
    Magento store owners have a competitive edge over
    other online players owing to the excellent
    in-built features of Magento. According to Nevina
    Infotech, the features of Magento that can boost
    the website traffic are as follows.

3
Support for Integration of Blog
4
  • Blogging goes a long way in driving traffic to
    your website. This is an effective strategy for
    attracting customers on your website. It further
    aids in improving your search rankings in search
    engines. There are various benefits associated
    with integrating a blog to your website. Some
    noteworthy advantages are
  • A Blog serves as an important tool to improve
    your relationship with existing customers. You
    can encourage them to share the blog posts for
    earning reward points.
  • A Blog post can guide the customer in making the
    right decision about a product by going through
    the comments and reviews of other customers. The
    customers can be motivated to write reviews and
    comments for a new launch to catch the attention
    of a new customer base.

5
  • Businesses are at an advantageous position in
    search rankings if they regularly post articles
    on the blog. Fresh and relevant content fetched
    higher rankings in search results, which can
    increase the website traffic substantially.
  • Businesses can include adverts of their products
    through links on the blog for the announcement of
    a new product or an upcoming sale.
  • A Blog can be used to post interesting content
    through which businesses can interact with blog
    visitors on a one-to-one basis.
  • A magento development company can be hired for
    integrating the blogging feature in your store.

6
Regular Updation of the Platform
7
  • Magento community is known for its proactiveness
    in the context of the latest trends and features.
    Team Magento updates the platform frequently,
    including new features in it. These new features
    enhance the performance of the platform and also
    provide functionalities, which can advance the
    traffic on the website. Magento goes for a major
    overhaul almost every quarter. This is evident
    from the fact that since the launch of Magento 2,
    more than 30 updates were done. Magento store
    owners should upgrade the platform regularly, to
    cash on the new customer acquisition tools
    provided with the subsequent release.

8
Faster Page Loading
9
  • An important factor in converting the visit of a
    new prospect into a customer is the loading speed
    of your store. A new customer stays engaged if
    the website loads quickly. Magento ensures that
    the page load time is minimal by including
    features like caching, minification, file
    compression, etc. The website speed can fetch you
    brownie points in the search engines page
    ranking. The search engine algorithm prefers
    websites with faster loading speed. Research has
    shown that a customer does not wait for more than
    three seconds for the website to load. For
    reviewing the performance of the website, one can
    hire magento development services and fine-tune
    it.

10
Mobile-Friendly Responsive Platform
11
  • Around 50 of shoppers use their mobile phones
    for online shopping. So, the platform should be
    mobile-friendly. Once you have attracted a
    prospective customer on your website, the ease of
    usage and aesthetics would be the crucial factors
    in converting him to a customer. Magento uses
    Progressive Web Application Studio that ensures a
    fast and engaging mobile-shopping experience to
    the users. For a large country like India with a
    fascination for varying mobile screens, it is
    essential to hire a magento development company
    in india. Progressive Web Application also
    guarantees that the Magento store is responsive,
    i.e. it automatically adjusts the size of images
    according to the screen size of the device. It
    delivers a mobile app like rich graphics
    perfectly suitable for small screens, enhancing
    the chances of conversion.

12
SEO Friendly Platform
13
  • Three-quarters of total visits to a website are
    attributed to the search engines, including
    organic and paid search. This showcases the
    relevance of optimizing your website for search
    engine visibility. Search Engine Optimization
    (SEO) ensures that your store ranks in the top
    search results when a customer searches for a
    relevant term. Magento comes with in-built SEO
    features. Magento can rewrite the title, URLs,
    and meta-tags to make them SEO friendly.
    Businesses often have to include the same product
    details on multiple pages creating duplication.
    On seeing duplicate content, search engines
    penalize a website by lowering its rank. Magento
    informs the search engine through canonical URLs
    that the pages have a master-child relationship
    and not duplicates. Moreover, SEO friendly
    product descriptions can be created through the
    dynamic content generation feature of Magento
    automatically. For reaping maximal benefits from
    SEO efforts in a country with multiple regional
    languages, it is suggested to hire magento
    development services in india.

14
Final Thoughts
15
  • To expand the customer base, businesses need good
    traffic on their website. This is possible
    through the generation of unique and engaging
    content which can be done through blogging. The
    content generated should be SEO-friendly so that
    more and more organic traffic is diverted to your
    website. The page loads should be faster to keep
    the customer hooked. The website should be
    mobile-friendly to capture the small-screen
    audience. The website should enrich its features
    regularly. Store owners can perform all these
    actions with ease by upgrading to the Magento
    platform.
About PowerShow.com