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Benefits of outdoor advertising


Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes. – PowerPoint PPT presentation

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Date added: 22 October 2019
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Title: Benefits of outdoor advertising

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Outdoor Advertising
  • It is the method of advertising done outdoors
    that publicizes your business
    products and service.
  • This method is also known as out of home
  • The advertising reaches the consumers when they
    are outside their homes.
  • There are different types of outdoor advertising
    and it has several advantages and disadvantages.

Types of Outdoor Advertising
  • There are different types of outdoor advertising
    . They are
  • Billboard advertising
  • Street Furniture
  • Point of sale display
  • Retail advertising
  • Vehicle advertising

Billboard Advertising
  • These are giant posters displayed in popular
  • It have some form of advertisement for large
  • Billboard advertising increases the beneficial to
    sales conversion.
  • There are different types of billboard
    advertising which includes
  • Static Billboards.
  • Mobile Billboards.
  • Digital Billboards.

Street Furniture
  • It is a type of Outdoor advertising that is
    affixed to street furniture using various
    displays at close
  • It often provides a public amenity and are
    positioned at close proximity to pedestrians for
    eye level viewing or at a curbside to impact
    vehicular traffic.
  • Some forms of street furnitures includes transit
    shelters, newsstands, news racks, kiosks,
    shopping mall panels and in store signage

Point of Sale Advertising
  • It attract the attention of a wide range of
  • It is also known as point of purchase.
  • It involves an advert or display positioned in
  • There are different types of point of sale
    advertising. That is
  • Adverts above containers a simple visual poster
    or aid situated above a basket, cooler or other
    container full of the promoted product
  • Branded display stands Printed and branded
    display stands, made of materials ranging from
    cardboard to fully printed perspex

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Retail Advertising
  • This takes place specifically in or around retail
    environment, such as stores and shopping centres.
  • It often promotes business in proximity to the
    environment in which the adverts are situated
  • It takes many forms and can be applied pn many
    scales, making it viable option for businesses of
    all sizes and budgets.
  • Most effective and prominent type of retail
    advertising includes
  • Lift graphics
  • Floor graphics
  • Mall media

Vehicle Advertising
  • It avoids all the problems of static advertising
  • It presents an on the go advertisement in the
    form of printed graphic either placed on the side
    of the vehicle in question or as vinyl wrap
    covering the body
  • This is the effective and popular type of
    advertising due to the increased exposure it
  • It increases the brand awareness on a much larger
    scale and can provide a valuable source of
    exposure to national businesses or those with
    multiple locations

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Benefits of outdoor Advertising
  • The main benefits of outdoor advertising are
  • It demands attention.
  • It can be very cost effective.
  • It has a high reach with a mass audience.
  • It impacts the path of purchase.
  • It is an engaging medium.

  • Thank you