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Magento - Enhance the Performance & Speed of the Website

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How can eCommerce businesses ensure these benefits? Simply hire magento developer for getting the website developed in Magento. According to Nevina Infotech, the most decisive factors to be blamed for the pace and performance of the website are hosting solutions, caching, external integrations, large files, and the ability to handle queries. For example, a business targeting the Indian market should hire magento developer in India to keep the dedicated hosting solution in its vicinity. Newer companies shall ideally hire best magento developer who has experience in handling external integrations. Companies without the requisite technical expertise can hire magento developer online to optimize the performance of their website. – PowerPoint PPT presentation

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Title: Magento - Enhance the Performance & Speed of the Website


1
  • Magento - Enhance the Performance Speed of the
    Website

2
  • In this digital era of continually evolving
    technologies with faster processing powers,
    people have minimal patience in waiting for a
    website to load. This highlights the need for
    online businesses to work on the performance of
    their websites. Moreover, a study by Skilled
    suggests that around 80 of the online shoppers
    would shun the website if not satisfied with its
    performance. Lets put it in the form of revenue,
    more relatable to businesses. If you are running
    an online business with daily revenue of 100K,
    page response improvement by just one second can
    fetch you excess 7 revenue. Additionally, the
    immense SEO efforts put by any business to pull
    off higher organic traffic might get a push if
    their website is fast. This is since Google
    considers speed and performance as important
    factors while deciding on the search rankings.

3
  • How can eCommerce businesses ensure these
    benefits? Simply hire magento developer for
    getting the website developed in Magento. Why
    Magento only? The average order size of Magento
    stores is larger than another popular CMS.
    Moreover, the average page loading speed is only
    2.6 seconds, superior to its counterparts. This
    prevents mobile users from spurning your website
    because around 65 of mobile shoppers go AWOL if
    the page takes more than 4 seconds to load.

4
Crucial Factors for website performance and speed
5
  • Let us have a look at the factors responsible for
    affecting the performance of a website
    negatively. According to Nevina Infotech, the
    most decisive factors to be blamed for the pace
    and performance of the website are hosting
    solutions, caching, external integrations, large
    files, and the ability to handle queries. Let us
    elaborate on how Magento can rectify these
    performance bottlenecks?

6
Issue 1 Caching
7
  • The support for caching is the essence of
    optimizing the load time for a website. Caching
    is temporarily storing portions of web documents
    on the client-side so that when a shopper
    revisits the website, it is not to be loaded in
    its entirety. Magento optimizes browser cache
    usage to store the script files as well as the
    CSS files during the initial visit of the user.
    This curtails the downloading time for further
    requested pages. The latest edition of Magento
    also supports integration with Varnish page
    caching, which makes the process even faster.
    This is because varnish cache can handle the
    requests without involving Magento servers.
    Moreover, the private data which cannot be cached
    is handled by JSON in the background, which
    passes the data to browsers asynchronously
    without interfering with the page loading to
    provide a superior shopping experience.

8
Issue 2 Hosting Solution
9
  • The selection of a proper hosting solution is of
    utmost importance in any Ecommerce business.
    Magento gives the merchant the freedom and
    flexibility to choose the hosting platform, which
    ideally should be in proximity to the potential
    target area to enhance the shopping experience of
    the customers. The distance of the server from
    the potential customers can hugely affect the
    performance and speed of the website. For
    example, a business targeting the Indian market
    should hire magento developer in India to keep
    the dedicated hosting solution in its vicinity.

10
Issue 3 Large File Sizes
11
  • Another major hurdle in the optimization of a
    website is the gigantic files integrated into a
    webpage, e.g. high-resolution images. Magento
    supports minification which is the process of
    eliminating comments, whitespace, and other
    irrelevant characters to shrink the size of files
    passed to the browser. It is done before the
    requests and in conjunction with caching to make
    these minified files available to all requests.
    Moreover, the PHP gd2 library provides
    compression facilities to Magento websites for
    reducing high-resolution images size.

12
Issue 4 Dependency on Third-Party Extensions
13
  • Too much dependence on third-party plug-ins and
    extensions for major operations is a recipe for
    disaster. The external integrations if of
    inferior quality, can degrade the performance of
    the website or might conflict with other website
    features. Magento is a full-fledged CMS developed
    exclusively for eCommerce business with rich
    functionality. So, the reliance on external
    plug-ins or extensions is minimal. Newer
    companies shall ideally hire best magento
    developer who has experience in handling external
    integrations.

14
Issue 5 Query Handling
15
  • The query handling of the platform eventually
    decides the performance of the platform. These
    queries are fired while different filters are
    being applied by a shopper to narrow down his
    search for the perfect product. The time between
    the request and the response decides the fate of
    that transaction. Magento has few enviable
    features to speed up the query response. One of
    them is the usage of GraphQL query language that
    fetches information in small data packets. Lesser
    API requests lead to lesser data to and forth
    movement resulting in rapid loading of pages even
    on slow networks. On top of it, Magento can also
    handle API requests asynchronously. It means that
    multiple requests like address validation, cart
    updates, etc. are not waiting for their turn to
    be processed. Instead, multiple API requests can
    be processed simultaneously to perk up the
    response time.

16
Conclusion
17
  • To summarize, Magento stores are high on
    performance and speed. But, just using Magento
    doesnt suffice the need of optimization. The
    website should be checked for speed and
    performance parameters regularly, using tools
    like Google Pagespeed Insights or GTMetrix. This
    is especially required when a new third-party
    plug-in or extension is included. Companies
    without the requisite technical expertise can
    hire magento developer online to optimize the
    performance of their website.

18
Contact Us
  • Name- Rahim Makhani
  • Website- https//www.nevinainfotech.com/
  • E-mail Address- rahim_at_nevinainfotech.com
  • Contact Person- Rahim Makhani (MD CEO)
  • Mobile Number- 91 7572970470
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