UGC, Sponsored Are The Two New Nofollow Link Attributes Introduce By Google - PowerPoint PPT Presentation

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UGC, Sponsored Are The Two New Nofollow Link Attributes Introduce By Google

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On September 10, 2019, Google announced Two new nofollow link attributes and will consider UGC, Sponsored and nofollow link attributes as a ranking signal – PowerPoint PPT presentation

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Title: UGC, Sponsored Are The Two New Nofollow Link Attributes Introduce By Google


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Monday, October 14, 2019 LatestUGC, Sponsored
Are The Two New Nofollow Link Attributes
Introduce By Google ? ? ?
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Link Building Strategy News SEO Uncategorized UGC,
Sponsored Are The Two New Nofollow Link
Attributes Introduce By Google ? September 20,
2019 ? Being ? 0 Comments ? Nofollow, nofollow
link attributes, Sponsored, UGC Google is one of
the top search engines in the world, and it is
continuously upgrading the search engine to
understand the behaviour of the links. That is
why they have recently launched two more nofollow
link attributes that is UGC and sponsored. So,
Recently Google has unfolded two new attributes
of the nofollow link, and from now onwards
nofollow link attributes (relnofollow) would
be considered as a hint rather than as a
directive for ranking purposes. In Search Engine
Optimization, no follow is an attribute you add
to a hyperlink. It tells Google either you do not
want to pass page rank which is aka the link
juice, voting power, the link equity of a
hyperlink from one page to another. You are
saying here to Google that you do not trust those
links. In the past, Google has said that you
should use no follow if its a sponsored link,
affiliate links, or some links where the money
is involved. Also, comments in most popular CMS
like WordPress, Drupal or Magneto are already
Nofollow link by default, so here, the link does
not pass any of the link equity, link juice or
the page rank from one page to another. Reason
Why Google introduced the No-
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Follow link? Nofollow link was evolved by Google
15 years ago to counter comment spam because, at
that time comments were followed and passed the
page rank and link juice, and so to counter
spam, Google developed a no-follow link to flag
advertising or sponsored links. Since then, the
web was evolved with the introduction of no
follow attributes in the year 2005. Google
Announces Two More link Features Google is
announcing two new links features that provide
webmasters with extra strategies to spot the
Google search thats the character of the
specific links. So let us check the features of
the two new no follow link attributes including
the old one rel sponsored These no follow
link attribute would identify those links which
are created for advertising or sponsorships
purpose or other compensation agreement. The
only reason why this is being introduced because
google is not good at identifying the paid links.
Many people think that Google knows when there
is a paid link or sponsored links or sponsored
posts. It is not very good at it. The algorithm
is not able to catch enough of them, so it wants
you to write it by yourself using the above
attribute so that Google can understand what
types of links are these? rel ugc UGC is
recommended for links with user-generated
comments, forum posts. UGC means User Generated
Content. It would actually recognize those links
that look within user-generated articles, like
comments and forum articles. Rel
nofollow You can use this no-follow attribute
in those places where you do not want any
endorsement, with passing along ranking credit
to another page. These are the three-link
attributes which Google will use as a hint to
identify the types of links it is. Now let me
tell you that from 2nd Of March 2020, Google will
start using a no-follow attribute for indexing
and crawling purposes. On the other hand, It
should be kept in mind that for the time being
Nofollow attribute would be taken as a hint for
ranking. Right now it would not be used for
crawling or indexing purpose. It means that the
organization would consider the link for credit,
may consider it as part of spam investigation or
for additional ranking purposes.
Why is Google not entirely dismissing these
links? To understand this, here is the Google
explanation According to Google, links are a
valuable piece of information which can play a
significant role to enhance search engine, for
example, how the words within links describe the
content they point it. Inspecting all the links
can help Google to understand the pattern of
unnatural links. Thus, these nofollow attributes
would help them gather information about
unnatural links while allowing site owners
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to signify that a few links should not be granted
the burden of a first-party endorsement. Thus,
these nofollow attributes would help them gather
information about unnatural links while allowing
site owners to signify that a few links should
not be granted the burden of a first-party
endorsement. What SEO expert and website owner
needs to Change No Follow links? Links
attributes are still vital and act as a vote.
Its beneficial to flag advertisement and
sponsored links to avoid possible link scheme
penalties. Google adopt the use of sponsored,
but no follow is fine as well. Must we change
current Nofollow link attributes To UGC or
Sponsored? The company has stated that there is
no need to change any of your existing
links. Google will continue to give value to
those existing no-follow links but for the
sponsored content, Google has asked to switch to
the no-follow attribute sponsored. That is rel
sponsored when appropriate. Ways To use the
UGC, Sponsored Nofollow link attributes
correctly You can now utilize more than 1 link
attribute feature in your single link tag. You
can use these attributes in a single link with
relugc sponsored or relnofollow ugc. The
first attribute will give a hint to Google that
the link is coming from user-generated content,
and the second one will indicate that it is a
sponsored. These changes go into effect Now These
3 links features, i.e., UGC, sponsored and No
Follow work as of now. Sponsored and UGC
characteristics are treated as hints Nofollow
will function the same as consistently up till
March 2020, at which time itll also be treated
as a sign. Those who were only dependent upon the
no-follow feature, which was not recommended, to
start with, should strongly consider shifting to
one of the new link attributes. Conclusion on
Nofollow, UGC, and Sponsored attributes Google
has already declared that there would be no
significant effect on the search outcome after
the upgrade. If Google starts giving value to the
no-followed links in the major popular sites such
as Wikipedia, that used a no- follow link
policy, and if Google counts those links, you may
see your webpage ranking boost. As for example,
we all know that each of the external links on
Wikipedia is no-followed when youve got links
from Wikipedia and thus Google starts counting
these links, then you may see your rankings boost
for your website or webpage. If you want to
learn more about nofollow, ugc and sponsored link
attributes you can click here. More
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