Why just having a website isn't, enough to get new clients from internet space..?

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Why just having a website isn't, enough to get
new clients from internet space..?
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• You would make your shop-front attractive for
  passers-by, then you can make your website
  attractive to online visitors as well
• If a website takes more than 3 seconds to load
  then 40 of people will click away from it.
• 75 of consumers admit that they judge a business
  creditability based on their website design.
• Having an internet presence is crucial in this
  digital era for your company to build your
  business. Whether it's a website, an e-commerce
  platform, a social media page, or a mixture of
  all three, having your business online will gain
  significant advantages.
• As a small business owner, you have created an
  impactful website for your business. The copy is
  of high quality, the product photography is
  amazing, the design is responsive for mobile,
  even you have added some social media links to it
  as well. Everything is done right finally, can
  you sit back and watch the sales roll in?
• Answer is no
• Sadly, a great website just isnt enough anymore.
  As a Small business, you cant expect that just
  having a website will provide you a competitive
  edge. A lot of companies build websites expecting
  people to just "find them". That doesn't happen
  often. With the web more competitive than ever,
  you will need to do more to generate confidence
  in your potential customers or clients for
  driving sales.
• Marketing is necessary if you actually using your
  website to reach out to a broader audience. One
  efficient way to build confidence and add value
  to your brand is digital marketing.

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• The Role of a Website in Digital Marketing
• There is a well-known fact that 93 of online
  experiences begin with a search engine. so Your
  online visibility is very important because your
  customers are not likely to find your site if you
  dont do any digital marketing or local SEO
  (search engine optimization). For any business
  SEO optimized website is the foundation of the
  digital marketing efforts and eventually the
  destination for sales.
• If no one can find your site, theyre not going
  to buy from youand the only way to lead them to
  your site is by using marketing techniques like
  social media, email and content marketing. Each
  of the components should be driving traffic back
  to your website, where you have optimized it to
  convert visitors into customers. If your website
  is well designed and optimized, it should be
  prepared to sell for you, which will remove this
  burden from your other digital marketing
  attempts.
• How to increase conversions to more sales on the
  website
• Content marketing
• You need great content on a website that reaches
  out to your potential, current and past
  consumers. You want to have a discussion about
  your brand with them. This creates brand
  awareness and confidence in your brand.
• Content marketing is about creating useful
  content on your website for attracting new
  website visitors and introducing them to your
  brand. If a website visitor sees a brand offering
  truly useful information, it gives a good first
  impression and when they ultimately need your
  products or services, they consider you as a
  supplier.

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• Benefits of Content marketing
• 1) Generate confidence in your brand and be seen
  as a market leader
• 2) reach out to your ' perfect customers ' by
  creating particular content linked to their
  interests
• 3) Attract the attention of appropriate industry
  influencers who will share your content with
  others and link to it from their websites,
  thereby enhancing brand visibility and improving
  search engine optimization
• Design and speed
• A beautiful website that loads quickly will make
  a good first impression on visitors and will put
  you ahead of the competition. Ensuring that your
  website loads rapidly on every page may seem
  insignificant, but individuals have very short
  attention spans and a few seconds of waiting
  moment can turn visitors away.
• Mobile-Friendly
• 60 of Google searches are done via mobile
  devices and as per a report of Basekit, 91 of
  small business websites are not optimized for
  mobile devices, which shows a huge difference
  between what users expect and what businesses are
  offering. Small businesses can get a competitive
  edge by ensuring that they have a responsive
  design that works just as well on mobile as on a
  desktop.

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• Build trust.
• Make sure your website projects a professional,
  trustworthy picture because, People are more
  likely to do business with companies they trust
  To show visitors your site is safe and your
  business is legitimate, including customer
  testimonials on your site, and make sure youre
  effectively managing your online reputation.
• Summary
• The digital marketing environment is a constantly
  changing landscape that rewards early acceptance
  and innovation. You could have it all stunning
  design, ideal coding, great branding, great
  content but you have nothing digital marketing
  and SEO strategies. The excellent news is there's
  a lot of information, and if you put a little
  effort into it, you can quickly rise above the
  contest and generate a successful digital
  presence for your company. You can take the help
  of a specialized SEO consultant to do all of the
  required analysis and set-up required for new SEO
  campaigns for your website.