How skilled self-employed can make more profit than shop owner by using SEO - PowerPoint PPT Presentation

About This Presentation
Title:

How skilled self-employed can make more profit than shop owner by using SEO

Description:

• Local SEO Provides High Conversion Rate as much as 33% • With the much-needed internet exposure, local SEO will help businesses make more profit • According to GoGulf, 46% of all Google searches are looking for local information. • 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. Years ago, when people wanted to find a particular product, service, or business in their area, they used to refer to the business directory or ask the people. In Today’s internet era, people have tossed aside those clunky books and diverted to online searches, most commonly Google and Google Maps for searching the best options available in their regions or towns instead of going to market directly and searching. – PowerPoint PPT presentation

Number of Views:43
Slides: 7
Provided by: dlc2019
Category: Other
Tags: seo

less

Transcript and Presenter's Notes

Title: How skilled self-employed can make more profit than shop owner by using SEO


1
How skilled self-employed can make more profit
than shop owner by using SEO
2
  • Local SEO Provides High Conversion Rate as much
    as 33
  • With the much-needed internet exposure, local SEO
    will help businesses make more profit
  • According to GoGulf, 46 of all Google searches
    are looking for local information.
  • 88 of searches for local businesses on a mobile
    device either call or visit the business within
    24 hours.
  •  
  • Years ago, when people wanted to find a
    particular product, service, or business in their
    area, they used to refer to the business
    directory or ask the people. In Todays internet
    era, people have tossed aside those clunky books
    and diverted to online searches, most commonly
    Google and Google Maps for searching the best
    options available in their regions or towns
    instead of going to market directly and
    searching.
  • Whether theyre looking for a restaurant, flower
    shop, tattoo parlor, or private tutor, consumers
    want to be able to quickly find what they need,
    nearby. Google is revolutionizing search in that
    consumers are increasingly able to get what
    theyre searching for directly from the results
    page. So nowadays online visibility playing a
    vital role in any business success.

3
  • That being said, if you want to improve your
    online visibility and get ranking on Google, you
    need to align your website and local listings
    with Googles ways. The term for this is local
    SEO. Local SEO refers to the various tactics that
    will get your business website and listings to
    show up for location-based searches, and also in
    the local results for broader searches.
  • What is Local SEO?
  • The most significant element for small businesses
    is that their website should appear to a relevant
    audience in local searches. Basically, local SEO
    is a strategic process that focuses on optimizing
    a website to be found in local search results.
    The targeting results are based on geographic
    location. In other words, Local SEO is a term
    used for SEO on a specific geographic location.
    The local business can be anything doctors,
    lawyers, bankers, tailors, plumbers or any local
    business that sells some products or provide
    services.
  • How Local SEO Works
  • Most people don't want to go out of their manner
    to visit a doctor for several hours. They want a
    neighboring doctor to be able to see them
    regularly. So when someone is searching for a
    doctor, they always searching for a doctor nearby
    or a doctor near me.
  •  
  •  

4
  • Just like that if any person searches business
    for your products or services they use Local
    search terms that scream local, such as
  • Lawyers near me
  • Doctors near me
  • Best Lawyers in Mumbai
  • Good tailors in Pune
  • Tattoo Artist near me
  • Private tutors near me
  • If you've achieved a great local SEO he/she will
    find your website on top of search results which
    indirectly will help you for getting new
    customers and grow your business
  • Local SEO helps to Increase Visibility
  • Striving to show up for broad searches related to
    your industry puts you in a much larger pool of
    competition including big brands and high
    authority institutions. Targeting searches more
    specific to your location will increase your
    chances of not only showing up but also showing
    up for the people most likely to visit and engage
    with your website. Local SEO helps to increase
    your visibility in a way that will impact your
    businesss bottom line

5
  • For example
  • You enjoy tutoring students, so youve decided to
    start a business. You have a steady stream of
    clients, but you want to branch out and find new
    ones too. Youve created a website, but its not
    getting the traffic you need to acquire new
    leads. To take your business to the next level,
    you need a search engine optimization (SEO)
    strategy.
  • The first major hurdle is that youre not the
    only tutor trying to find new pupils. There are
    bound to be other tutors in your area, some of
    them specializing in the same subjects as you and
    others who may have more experience. The best way
    to keep up with your competitors especially if
    youre new is to maintain a strong online
    presence.
  • You can establish and maintain a great website by
    optimizing it for search engines and user
    experience. An SEO strategy can give you the
    tools and knowledge you need for success, and it
    can also help you track your website so you can
    see what works and what doesnt.
  • to reach out to more customers and set up your
    brand.

6
  • Summary
  • Traditional marketing can generate new business,
    but it doesnt always reach people who want to
    become your customers. While you have a number of
    traditional options at your disposal, like
    advertising on TV or radio, but SEO can give you
    better value for your money.
  • There's no second idea in your online business
    that Search Engine Optimization (SEO) plays a
    crucial role. When people use Google, however,
    they get exactly what they want with the pages
    listed at the top of the search results. The
    trick to getting new clients for your business
    isnt as complicated as it might seem, you just
    need to make sure youre in those search results.
Write a Comment
User Comments (0)
About PowerShow.com