How SEO helps to create good personality branding. - PowerPoint PPT Presentation

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How SEO helps to create good personality branding.

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Remember that- Your personal brand is what people say about you when you are not in the room. • SEO Helps You to Stand out from the Crowd • SEO Leads to greater Opportunities • Branding Inspires Trust in Your Audience In this digital era, People can learn about your personal information in a heartbeat. Whether it is a potential employer researching your published articles or someone who wants to know about your job status, the first page of Google serves as a platform to show off your personal brand. – PowerPoint PPT presentation

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Title: How SEO helps to create good personality branding.


1
How SEO helps to create good personality branding
2
  • Remember that- Your personal brand is what people
    say about you when you are not in the room.
  • SEO Helps You to Stand out from the Crowd
  • SEO Leads to greater Opportunities
  • Branding Inspires Trust in Your Audience
  •  
  • In this digital era, People can learn about your
    personal information in a heartbeat. Whether it
    is a potential employer researching your
    published articles or someone who wants to know
    about your job status, the first page of Google
    serves as a platform to show off your personal
    brand.
  • Most users find what they are looking for in the
    first 34 links on the SERP (search engine
    results page). Whether you are providing a
    marketing service or any other kind of service,
    you need to be found by your prospective clients
    amongst the first results.
  • Why personal branding is important
  • Branding is important aspect in todays business
    world. Branding is more than a logo, a slogan, or
    a design scheme, it is the experience you offer
    to your customers, its how you make them think
    and feel about what you do. The Personal online
    brand can be more important than a company brand
    when looking to win a new client.

3
  • Branding is about credibility that precedes the
    service or product. It has the power to generate
    positive associations before you even start to
    talk about what you have to offer.
  • For example, you offer a product or service. It
    has tangible features that can be described. But
    the people who buy your product are not just
    because of the feature of the product, theres
    something else in the equation. They buy because
    of something that appeals to their emotions,
    something intangible.
  • That something is your brand identity. Your
    market positioning, your mission statement, your
    uniqueness, your essence, your personality, and
    your message.
  • How SEO influences your personal branding
  • SEO is about improving user experience, which is
    why Google is concerned with speed, web design,
    high-quality content marketing,
    mobile-friendliness, and so on.
  • Personal branding is an easy and worthwhile
    adventure, especially when the right SEO
    strategies are implemented. If you have a
    personal website, but is it optimized for SEO?
    Have you used Meta tags and Meta descriptions?
    How does your page-load speed look like? What
    about building links? How does your index look
    like? Answers to all of these questions are
    important in ranking your website on the first
    page of SERP (search engine results page.

4
  • How well you optimize your website for the search
    engines greatly influences the amount of revenue
    you generate for your business. So To make your
    users feel good about your brand, SEO focuses on
    the different user experience modules such as
  • Useful Your content should be high quality,
    usable and appropriate.
  • Usable Users should be able to navigate your
    page quickly.
  • Desirable The design should be appealing to your
    target audience.
  • Findable Focus on content and make it easy to
    search for information.
  • Credible The brand should show signs of
    authority and inspire confidence.
  • Search engines evaluate the overall user
    experience and determine if your site is the best
    result to show. Thats why most of these
    attributes, like being useful, usable, findable,
    accessible and credible map directly to SEO.
    You're not just focusing on building links with
    branding, you're building a name, a profile, a
    reputation. And Google is listening.
  • Branding strategies to boost your SEO
  • Promote your brand name
  • Contribute to Interviews
  • Blogging.
  • Content marketing
  • Participate in discussions
  • Optimizing For Google Searches
  • Optimizing Social Profiles
  • Optimizing for Keywords

5
  • For example- If you're in the digital marketing
    industry, it's important to work on "digital
    marketing" in your bio, along with any other
    areas you're interested in and want to work in.
    Taking your bios and descriptions seriously would
    greatly benefit your online presence and personal
    branding, as this is how people find you and is
    often the basis for the initial impression of
    users.
  • Summary
  • SEO can improve your brand by making you appear
    in front of the eyes of the people you want to
    reach. With an invaluable SEO strategy that
    includes good social media profiles, top
    influencer connections, regular quality content,
    and a detailed Meta description, you can easily
    utilize your personal branding to produce your
    desired results. Its not an easy feat, but it
    can be done.
  • It is important to note that Search Engine
    Optimization (SEO) is not a one-time process.
    When you manage to draw traffic using your SEO
    strategy, you need to keep maintain it,
    otherwise, you will lose the top rankings.
  •  
  •  
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