MKTG 310 Success Begins / snaptutorial.com - PowerPoint PPT Presentation

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MKTG 310 Success Begins / snaptutorial.com

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Homework (Activia Paper) Go to the Activia website www.activia.com. Write an approximately 500 word essay on what assumptions about consumer behavior you see reflected in that website. Look at the site for the United States and another country; what differences do you notice? From looking at the site, how would you describe the target group that the product is aimed toward? How effectively does Activia reach this target? Are there factors you would recommend changing? Are there other target groups Activia should try to target? Refer to Week #1 Rubric-Activia Assignment in docsharing for additional guidance. – PowerPoint PPT presentation

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