Reinventing Coupons Strategies for Successful Coupon Campaign - PowerPoint PPT Presentation

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Reinventing Coupons Strategies for Successful Coupon Campaign

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if the managers are not careful with the design and timing of the coupon campaign, coupons can have negative impact on business performance. We identify face value, expiration date, purchase requirement, timing and distribution of coupon as the most critical factors in optimizing a coupon campaign. – PowerPoint PPT presentation

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Title: Reinventing Coupons Strategies for Successful Coupon Campaign


1
Reinventing Coupons Strategies for Successful
Coupon Campaign
  • Coupons are recognized to be a highly effective
    sales tool for all businesses. In 2012, marketers
    distributed around 310 billion valued coupons at
    484 billion. Today coupons affect commerce in
    much more powerful way than ever before and
    coupon deals have become a cutting edge promotion
    tool. Marketers view coupons as an efficient way
    to influence the smart newer generation of busy
    consumers.

2
About Perceptive Analytics
  • Perceptive Analytics is an award-winning Data
    analytics company. It won Fidelity Investments
    Data Challenge and has won an award at Netflix
    Hackathon in Tableau Conference 2018 at New
    Orleans.
  • Perceptive offers the following services
  • Analytics Focused 
  • Advanced Analytics Consulting
  • Marketing Analytics and specifically, customer
    analytics   
  • Data Analytics for Retail 
  • Data Analytics for Pharma

3
Visual Analytics
  • Tableau Focused
  • Tableau Consulting Services 
  • MS Power BI Focused
  • Power BI Consulting
  • Tableau Partner company

4
Microsoft Excel Focused
  • Excel expert
  • Excel Consulting
  • Excel VBA Programmer
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