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Luminosity Gaming partners with BIG Digital to launch first of its kind eSports and gaming experience

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Title: Luminosity Gaming partners with BIG Digital to launch first of its kind eSports and gaming experience


1
Luminosity Gaming partners with BIG Digital to
launch first of its kind eSports and gaming
experience
2
Luminosity Gaming, one of the largest and most
successful esports organizations in North
America, has partnered with experiential
technology company BIG Digital to develop an
innovative first-of-its-kind interactive gaming
activation and experience, with the first event
taking place recently at Bud Light Dreams
Festival on June 29 and 30, 2019. Dreams is a
two-day, three-stage outdoor sensorial
celebration of Torontos music and arts
community. Luminosity, well known for its
overwhelming success in engaging with esports and
gaming fans, landed at Dreams with its mobile
tour that included interactive touchscreen
gameplay, on-site gaming stations and merchandise
sales. We believe there is a massive
intersection of fans between the worlds of gaming
and music. Our launch and presence at Dreams
validated that belief. We received an
overwhelmingly positive response throughout the
weekend and cant wait to replicate this success
at other events in the future, said Steve Maida,
founder and president of Luminosity Gaming.
3
The esports category is exploding and becoming
one of the most requested categories that brands
want to activate against. BIG and Luminosity are
building programs and products that educate brand
partners and provide an easy entry point to
connect with Luminosity audiences. The intent
is to provide the esports experience to a wider
range of audience groups. A key aspect was
designing mobile and flexible structures for
customizing the experience. The combination of
gaming containers and digital technology,
including a giant LED billboard and pop-up
digital screens, featured Luminosity content that
showcased team and player segments as well as a
curated social conversation to festival
attendees. A Wi-Fi network enabled mobile
contesting and further interactions and
engagement by the attendees, said Michael
Girgis, co-founder of BIG Digital. Luminositys
success in connecting with a music-focused
audience is not new. In April 2019,
Grammy-nominated artist Tory Lanez joined
Luminositys ownership group. As an ambassador
for the franchise, Lanez continues to engage with
fans, grow the brand, create content, and help
the franchise continue its track record of
success through creative ideas and by leveraging
Torys wealth of experience in the music
industry.
4
In addition to the launch at Dreams, Luminosity
has recently made multiple game-changing
moves The Official LG Fortnite House, a content
hub and house in Florida featuring four of the
most popular and innovative creators in gaming,
launched on June 16, 2019. Formula, Kiwiz, Nicks,
and Randumb joined an already stacked roster of
Luminosity creators, bringing with them over
900,000 Twitter followers, 7 million YouTube
followers, and close to 1 billion total video
views. With their addition, the Luminosity online
fanbase increased from approximately 50 million
to approximately 58 million followers in
total. On May 31, 2019, Luminosity Gaming and
Enthusiast Gaming announced a proposed merger.
The merger and partnership includes eight esports
teams (including Luminositys management of the
Vancouver Titans Overwatch League franchise), 40
esports and gaming influencers, 80 gaming media
websites, and 900 YouTube and Twitch channels,
and will create a globally leading organization
that will produce the best and most engaging
experiences for a massive audience of
approximately 200 million. As the franchise
continues its growth mission by investing in new
teams, players, streamers, and influencers, stay
connected with Luminosity for updates
5
ABOUT LUMINOSITY GAMING Luminosity Gaming (LG)
is a North American professional esports
organization. Founded in 2015 in Canada by Steve
Maida with the goal of giving aspiring
competitive gamers sustainable careers, the
company now hosts some of the best professional
gamers in the World. Luminosity has teams and
championships in game titles such as Fortnite,
Counter-Strike, Call of Duty, Overwatch, PUBG,
Halo, Madden, and more. Luminosity scouts for and
hires players and teams who compete on the
companys behalf in tournaments online and in
arenas around the world for prize money. Through
those efforts, Luminosity has grown to be one of
the largest and most successful esports
organizations, not only in North America but in
the world.
6
ABOUT BIG DIGITAL BIG Digital is a leader in
experiential media and marketing technologies,
providing top brands, retailers, and venues with
the latest digital and interactive solutions. As
the industry leader in digital out-of-home and
interactive activations since 2001, BIG Digital
enables all types of brands to engage audiences
in unique and immersive ways. BIG Digitals
tech-based approach to creating and executing
innovative campaigns using pop-up and permanent
videowalls, projection mapping, augmented
reality, and touchscreen kiosks continues to fuel
the companys leadership in the marketing,
out-of-home, and retail verticals.   Source http
s//europeangaming.eu/portal/press-releases/2019/0
7/09/50050/luminosity-gaming-partners-with-big-dig
ital-to-launch-first-of-its-kind-esports-and-gamin
g-experience/
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