Role of E-business, E-Marketing & E-Commerce for Brand Management. - PowerPoint PPT Presentation

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Role of E-business, E-Marketing & E-Commerce for Brand Management.

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The internet has changed our life. It has impacted all aspects of our lives and also completely changed the way of doing business. The aim of every business is to maximize profits with brand positioning, which is obviously expected, you should know the role of e-business, e-marketing, e-commerce, and e-management to achieve success and for your brand recognition. – PowerPoint PPT presentation

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Date added: 30 September 2019
Slides: 9
Provided by: Aannya
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Title: Role of E-business, E-Marketing & E-Commerce for Brand Management.


1
Role of E-business, E-Marketing E-Commerce for
Brand Management
2
The internet has changed our life. It has
impacted all aspects of our lives and also
completely changed the way of doing business. The
aim of every business is to maximize profits with
brand positioning, which is obviously expected,
you should know the role of e-business,
e-marketing, e-commerce, and e-management to
achieve success and for your brand
recognition.  Benefits of E-Business
E-Commerce There are many brick and mortar
businesses, that try to compete with e-businesses
e-commerce.  E-commerce and e-business are the
words, that often used interchangeably, but there
is a slight difference between them.
3
E-business is the range of business activities,
while e-commerce is the business activity of
selling products and services through the
internet. Compared to traditional businesses,
e-businesses have lower overheads, low inventory
cost and reach a much wider audience specific to
their niche, all over the world.  Role of
E-Marketing E-Marketing, Digital Marketing or
Online Marketing is a trending tool that is used
by many businesses to access a wider target
market and satisfy their customers needs and
wants efficiently and effectively.
4
E-marketing is very diversified marketing as you
know it. Online marketing has various ways to
provide benefits for your business like Social
Media Marketing, Search Engine Marketing, Content
Marketing, etc. The main function of e-marketing
is CRM (Customer Relationship Management), which
is very effective. The main focus of CRM is
towards customer retention and sales growth,
which is very critical for your business.  With
the help of CRM, you can re-target your
customers, identify their specific needs and
wants, provide them offers, that make your
customers happy. Role of E-Management Proper
management is necessary for every kind of
business. There are many functions of management
as planning
5
organizing, and controlling, that can be improved
by the internet and other electronic technology.
There is a wide variety of applications such as
Google, skype and facebook that make e-management
possible and easy at this age. E-management
facilitates video conferencing, remote access,
and collaboration. Many companies conduct hiring,
meetings, conferencing and training online. It
saves time and money. Multinational companies are
taking advantage of e-management, which allows
cross-culture collaboration among teams. It
improves productivity, efficiency and also saves
money.
6
The internet has opened a new world of business,
you can expand your business globally. You can
easily do your brand management. You can hire
an online marketing agency that will help to grow
your business via the internet.  .
7
With digital marketing, you can target the right
audience. In traditional marketing, it is not
possible. If you are running an ad on TV or
Radio, you dont know who will be watching your
ad.  There is a vast possibility of tracking your
audience in digital marketing. Facebook, Google
gives you the analytics of your ad campaigns, how
much need you get from each campaign. The
campaign you run in digital marketing, it is very
flexible. You can edit your campaigns at any
time. If you want to stop, start, increase or
decrease your campaign, you can do this by one
click only.  
8
The campaign you run in digital marketing, it is
very flexible. You can edit your campaigns at any
time. If you want to stop, start, increase or
decrease your campaign, you can do this by one
click only. After studying all the benefits of
digital marketing, you can see that digital
marketing is increasing day by day. But
traditional marketing has its own benefits.
Better integrate your marketing efforts and take
benefits. If you are not using digital marketing
techniques that means you are going to regret it
in the future. You should hire a digital
marketing agency so that you can focus on your
core business areas and the company will promote
your business on your behalf.    
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