Top 10 Entrepreneurs of India 2019!

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Updated: 21 November 2019

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Provided by: deepak_v

Category: Fashion & Beauty

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Title: Top 10 Entrepreneurs of India 2019!

1

The Founder and CEO of NYKAA
2
Meet Falguni Nayar-

3
Nayars Life

Started her career with A. F. Ferguson Co. as
a consultant.
19 years of work experience as Investment Banker
with Kotak Mahindra Group.
In 2005, she took over the post of Managing
Director and made Kotak Mahindra a famous leading
IPO Banker.
"If we tried to think of a good idea, we wouldnt
have been able to think of a good idea. You just
have to find the solution for a problem in your
own life." -Brian Chesky

4
Story Behind NYKAA

The idea of NYKAA came to Nayars mind when she
visited a Sephora store in US. The sales
associate recommended her best products and
showed the best ways to use them. Though she
wasnt a regular customer of beauty products,
still she had spent hundreds of dollars.
She felt a need to bring this concept in India,
to have all the brands in a single store.
I wanted to stand for those women who want to be
beautiful for themselves, not for men or other
women.
- Falguni Nayar

She took a huge step by quitting her
well-established job at the age of 50 and
stepping into an entrepreneurial journey.
Nykaa was found in 2012.
She considered all user feedbacks to develop a
loyal customer base for Nykaa.
Nayars journey sounds like very easy job? Well
it wasnt as it seems like. Its not easy for
anyone to quit job at the age of 50 and start a
totally different stream business from scratch.
Being an entrepreneur is not an easy job. An
Entrepreneur is like a roller-caster. If you are
stronger from inside, you can enjoy it.

6
Challenges and Evolution

Being an Investment banker she was well aware of
intricacies of raising funds and investment in a
business.
The first phase of her business was developing a
site and creating a user experience for the
customers.
The second phase was to get the genuine products
to the store and to make them available for
customers at genuine prices.
Then comes the Marketing and Promotion into
picture to make the brand popular.
She overcame all the challenges at every phase by
her dedication and hard work.

7
About Nykaa

An e-commerce website that offers beauty and
wellness products from all the leading brands
including Lakmé, Kaya Skin Clinic, L'Oréal Paris,
etc.
It has stores in more than 17 stores now and is
expanding.
It has over 850 curated brands and over 1 lakh
products.
It offers a comprehensive selection of makeup,
skincare, hair care, fragrances, bath and body,
luxury and wellness products for women and men.

The brand is now an epitome in wellness and
beauty and is very popular, speciallly among an
age group of 22-36.
Nykaa is further opening its luxury stores
(Nykaa luxury) in premier destinations.
Nykaa has also been a front runner in bringing
international luxury brands to India, which is
obviously because of overwhelming response of
Nykaa customers.

9
Achievements of Nykaa

In 2018 Nykaa collaborated with Femina and
organized Nykaa Femina Beauty Awards 2018.
Business Today featured Nykaa's founder Falguni
Nayar in The Most Powerful Women in Business
2017.
Nayar also won the Woman Ahead award at the
Economic Times Startup Awards 2017

"Dont get distracted. Never tell yourself that
you need to be the biggest brand in the whole
world. Start by working on what you need at the
present moment and then what you need to do
tomorrow. So, set yourself manageable targets."
-Jas Bagniewski
Nykaa also raised funds for Project Nanhi Kali
on International Women's Day, 2015. Project Nanhi
Kali is an Indian NGO that provides primary
education for underprivileged girls in India