What goals can be achieved by marketing strategy

1
What goals can be achieved by marketing
strategy
Atomic Marketing
2
INTRODUCTION
The Crew Cuts Co.
Boost sales Create leads (or opportunities) Get
new customers Reduce crank or maintain
customers) Up-sell and cross-sell
02
3
Wonderful marketing programs are built on the
foundation of goals that symbolize your virtually
all pressing small business. But how can you
define the best goals? As it happens that there
are various common goals across organization
types. Within my 30 years of creating marketing
programs strategies, these are the goals that
consistently underpinned the most effective
outcomes.
4
Boost sales
This shouldnt be considered a s tends to be the
best objective to attempts. This can be a
challeng advertising organizations with lo
cycles in that case, it is best to indication
of development. You c
g
me r product sales ding
achievement in terms of income or reservations
based on your company model.
03
5
CREATE LEADS
The Crew Cuts Co.

• If you prefer a more current measurement
• of promoting effectiveness, choose an end result
  that is found earlier within the income cycle.
  In case you are measuring prospects, it is best
  to pick a high-quality business lead metric just
  like marketing qualified prospects (MQLs) or
  perhaps sales approved leads (SALs) to avoid
  proclaiming success depending on generating
  untrained leads. Possibilities are even better
  because they've been fully recognized by the
  sales force, creating better alignment.

40
40
40
30
30
30
20
20
20
10
10
10
0 Item 1 Item 2 Item 3 Item 4
0 Item 1 Item 2 Item 3 Item 4
0 Item 1 Item 2 Item 3 Item 4
6
Getting a new client onboard is an excellent
objective for a lot of types of companies,
regardless of whether you sell to many of these
or to businesses.
05
Get new customers
While this seems fairly easy to evaluate, some
firms have difficulty dependably counting new
clients.
7
Reduce crank or maintain customers
In case you have a Software business, this is
often one of the most essential measurements to
your long term accomplishment. You can assess
this based upon retention (I retained 95 of my
personal customers) or perhaps churn (we churned
five per cent of our customers).
8
few co is actua
ore mat